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5 Social Media Lessons from Starbucks Campaign

Posted December 9th, 2012 in Articles by Eko S

How many social media accounts do you have? Is that twitter? Facebook? Google+ or LinkedIn? I bet almost everything you have, is that right? :)
There are several reasons why people are not satisfied with having just one social media account, which suggests there is usually because they just want to try a new social media or they are basically looking for perfection in meeting their needs in socializing with others.

Mr. Tony Fannin as CEO/Partner, BE Branded said “Know the strengths and weaknesses new and social media have and work them into your marketing plan appropriately“ (source). It was also attended by starbucks in doing branding in social media, we can see Starbucks is everywhere, in every social media, starbucks is there. This campaign starbucks in doing social media marketing in order to approach their customers, while some of the lessons that we can make an example of starbucks in the social media campaign as follows:

#1: Connecting the same theme in the various social media

The first lesson we can learn from Starbucks is the linking campaign is he running on several social media that already been registered, while Starbucks campaign this time is #starbucksrefresher.

We can see in the example below, where the status of starbucks make #starbucksrefresher although on facebook does not have unlike hashtag twitter google plus and will remain, but dividing starbucks hashtag campaign on facebook, this is done starbucks to engage consumers at every social media to participate in his campaign.

Social Media Marketing

Social Media Marketing

Social Media Marketing

#2: share your campaign program in social media

Do you have an event off air? Feel free to share them in social media you have, this is the second lesson that we can copy from starbucks in engaging with consumers. As we can see in the picture below starbucks share his pleasure in the global event month of service by dividing it in facebook.

Any consumer who saw the starbucks on the global status of this month will certainly be interested, and did not rule out the event was held again if they have a desire to follow him.

Social Media Marketing

#3: Communicate with your customer

The main key in doing branding is to communicate with your customers. This is implemented by the starbucks in doing in social media campaign. In this third lesson we can learn from the campaign in social media starbucks is like asking how consumers feel.

As we can see in example picture google’s plus, starbucks asks that consumers feel about how your spending national ice cream day, this is one example that Starbucks wants consumers to know their opinions and feelings. As consumers starbucks were given the opportunity to share his personal opinion.

Social Media Marketing

#4: Promote your discount product in social media

Show off your product in social media! This is an important lesson from promoting branding us on social media, as did the starbucks in the two social media, it has the google plus and twitter, where Starbucks offers to get more freepuccino and get $ 1 off each when we bring our friends to a gang visit starbucks .

Marketing strategy that is run starbucks this time is to bring the consumer is not only one but more than that to give in return freepuccino and $ 1 for each visitor has the objective to enliven starbucks, this strategy is taken starbucks to avoid market saturation, not always starbucks in crowded conditions to leave the impression that starbucks was always attended by the consumers of this strategy is taken by a starbucks.

Social Media Marketing

Social Media Marketing

#5: Make some event with artists

Sharing happiness is a surefire way to attract the attention of consumers. Starbucks sees this as an opportunity to attract the attention of consumers, to hold the event go hangout with the hashtag maroon 5 #hanginwithmaroon5 a band known at this time.

Starbucks offers Feel free to watch the live stream below, starting at 5pm PST EST/2pm. If the customer want to join the conversation, they can share comments and questions for Adam and James on our Google + page. The customer can also follow the converstion on Twitter with the hashtag #hanginwithMaroon5.

How about that? Do you intresting to add starbucks on your google plus circle and follow starbucks twitter to share your comment and question to Maroon5?

In this way the benefits to be gained by Starbucks is increasing the number of their fans on social media, because starbucks provide opportunities for fans to interact with their idols.

Social Media Marketing

Conclution

These 5 lesson from starbucks is the strategy to attract the attention of consumers and Overall Starbucks’s social media strategy integrates many different elements into the mix and combined together, these elements create a social media plan that works beautifully to create millions of fans for the brand and keep them involved in the brand’s doings. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns/comments. Starbucks is showing its customers and potential customers.

How can we take lesson from this Starbucks? Do you have any experience with the tips above? Please share with us in the comment below.

- Written by Ratih -

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