10 Course Of Action To Define Your Brand’s Authority
The webmasters are struggling a lot in attracting more customers to their sites and lead their website as more SEO friendly, so that the search engines can pick up their website first. Increasing more traffic to your business site and getting more customers from that is the key point for a successful online business. The brand authority matters the most here. With a better brand authority, you can lead yourself in search engine optimization and in addition to that, you can include addition streams of traffic to your website. If your brand authority is not up to the mark, then the following suggestions can help you in uplifting it. It may be tough to follow them, but it is sure that they will be worth it.
Check some of our most acclaimed articles on Defining Brand’s Authority:
- The 5 Uniqueness Of Coca-Cola In Brand Building
- The Coca-Cola Secrets To Become Top 20 Brands In Social Media
- How To Create A Presence Of Your Brand On Youtube
- 10 Lessons On How Big Brands Campaign On Twitter
- 10 Tips To Optimize Your Brands Presence In Pinterest
Now check out 10 course of actions which will definitely help you to define your brand’s authority:
#1: Own an useful blog
A business blog is necessary for the online business executives to make sure that the details are updated on time and frequently, so that the customers will know why they should visit your website. Just writing something or a big story is not going to help you in any ways. Make sure that your blog posts are inspiring, educating and exciting. The readers should find something useful in your posts, so that they do not forget the posts easily.
#2: React for the user comments on your blog
Make it as a habit to respond to the valuable comments posted by the users on your blog site. Take time to respond to each individual user and make them feel that you have a good knowledge in the topic and you are valuing your blog readers. Doing so will let your readers create a good impact on you and automatically rises your brand authority.
#3: Be updated on your social networking sites
Promoting your online business through social networking sites is one of the best ways to popularize your website and get more traffic for your online site. If your social networking sites are not updated for long time, then it means that you are not active, which itself creates a lack in authority. Just check your account daily and provide updates both useful and funny. Make your readers believe that you are alive and active in your business.
#4: Post guest blogs
Guest blogging is one of the dominant ways to improve your brand authority. Especially, if you write for a prominent industry, then it is just going to popularize your name among the customers of that popular industry. This is turn will reflect on rising your brand authority depending on the site you post your guest blogs and their customers. Do this frequently. You can see a better change in the authority of your brand.
#5: Use mini site
This is the latest trend in the digital market, but at the same time, it is too powerful. Mini sites are nothing but the small web properties that lets the users to know about your main website and its content in a fun and educational way. You must know the fact that creating mini sites is not at all a cheaper option, but I am sure that it will be worth of it to improve your brand authority.
#6: Create your own Infographic
Inforgraphics are shareable. The more it shares about something, the more your brand value is going to increase. It is not easy to do this and never a cheaper option too. However, it will be worth for what you do. You can outsource this process to create an Infographic or if you cannot afford it, then you can take it as your own task to collect resources and facts. You should then organize them and finish it with a perfect and attractive design using the readymade tools. However, you make it, it is sure that it will be worth for what you pay.
You may find it useful: 15 Best Premium UI Kits For Your Own Infographics Design
#7: Organize an industry event
If you are too interested to interact with the big shots of the industry, then just do not hesitate to organize an industry event. It needs many efforts, mainly more money, time, and so, if you can afford all these, just get quick and start organizing it. Creating an industry event will attract many big shots and press people; thereby you can stay sure that you are going to get a perfect brand value and authority for your business. If you are not confident enough, then it is not a possible option for you, but if you are ready to go, you can win here.
#8: Apply your brand for awards and rewards
Get your brand nominated for the eligible awards. There are some rules and conditions, which you have to satisfy when you want to nominate your brand. Make sure that your outcome is something noteworthy and then get nominated. This is one of the best and easy ways to gain proper brand authority, especially if you are not successful in your any other attempts of increasing the brand value of your business.
#9: Link your brand to a charity cause
It is not good to engage yourself in charity works just for gaining brand authority. If you have passion for such works, then it makes sense to link your brand to a cause, so that you can help people and at the same time, you can increase your brand authority. For example, if you have some target count of products that are sold away in your shop, then make it as a habit to offer one product for a good cause for free. It is a kind of win-win situation for both of you people involved.
#10: Sponsor for an occasion
This is one another simple way of increasing your brand authority. If you are not up to organize a personal event, then try to be a part of a big event by taking the responsibility of sponsoring for something as a part of the event. For example, sponsor yourself for banners, logos, give away bags, gifts etc. You do not have to start anything new, but with some simple investments, you can increase your brand value.
About the Author!
Written by Mike Wagner, he is a mobile game developer and owns Zgames, one of the best mobile game development company. Zgames mobile game developers have worked with numerous clients to launch unlimited mobile games which made their clients to return back.