“Impossible is nothing”, the Adidas slogan came about in 1974, and was actually taken from a quote by legendary boxer Muhammad Ali. The former Adidas Senior VP Erich Stamminger says the slogan stands for the brand’s aim to help sporting people “break new ground and surpass their limits”.
Very inspiring, the backstory how that brand company slogan was created.
How about The Nike “Just Do It” slogan, McDonald’s “I’m Lovin it” slogan, and the other 22 famous brand company slogans have come about?
The team at StratX has created the infographic about the history behind the most famous brand slogans.
Let’s take a look!
Please click on the image to enlarge!
I hope these brand slogans will inspiring you in creating your own business slogan/tagline.
How about the stories behind your own brand slogans? Don’t hesitate to let us know in the comment below.