Have a distinctive brand image for your business is more than using a logo design. You should also have a strong brand identity that consumers interact with.
In this infographic by Creative Market provides a step-by-step guide on how to build a visually strong brand identity.
Start with the different (and relationship) between a brand vs. identity vs. logo then 3 phases in creating a strong brand identity for your business:
Phase 1: Research, Vision & Design Brief
Phase 2: Logo, Identity, & Guidelines
Phase 3: Monitoring & Rebranding
They also recommend the books that would be help you through the process.
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