Many marketers still wondering what are actually the most influential marketing trends in 2014. Based on a survey by the expert views, as much as 40% indicates that content marketing is still very influential in marketing, then followed by 20% of micro marketing, and 10% other is social selling, visual web, social ads, and measurement. Its look like you should be more focus on content marketing to your marketing success. “Content is king: you need to follow 80-20 rule, 80% effort in content marketing. 20% in curation” – Harsh Ajmara, Owner at Digital Insight.
Besides content marketing, in 2014 it seems social media will affect our lifestyle. This is evidenced by the passion-based experienced, mobile access, employee advocacy, governmental usage, and social media for social good. All of them will greatly affect each other. Like in this article, that will explain to you in more detail the marketing trends that you probably haven’t hear before.
In this infographic belongs to Talkwalker.com, in 2014 you must be careful with digital rebellion. According to their survey that mentions: “Consumer are reaching saturation point with digital technology and are growing in concern regarding the digital foot-print” – Clare Facey, social media expert.
Based on the sentence of Clare, it shows that in 2014 can be wide open digital rebellion, so beware with your steps. Check out the infographic below to learn what are the social media marketing trends in 2014.
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How do the trends compare to your marketing strategy in 2014? Tell us in the comments below. And keep update by following @ibrandstudio on Twitter or give a like on iBrandStudio’s Facebook page. Enjoy!