People typically receive over 3500 marketing messages per day. To stand out, a memorable and eye catching logo is imperative to being noticed. Small business owners may typically cringe when thinking about having their logo designed. After all, to hire a top-notch graphic designer will cost hundreds, if not thousands, right?
To be sure, hiring talented logo designers may cost a small fortune. However, with the online choices and sophisticated software available to the average small business owner, a beautiful, original logo design is within reach.
The creative process needs to start with a brain storming session. What colors best represent your brand? Is your business fun, youthful, and energetic? Or is it more traditional and subdued? Who represents your target market? What shapes and objects appeal to you? What type of design tells your brand story?
Once you have answered these basic questions, there are different low cost options to consider when designing or re-designing your logo. Here are some suggestions to get you on your way to a new, sharp logo that will dazzle your clients and colleagues:
Options 1. Go Back to School
Image credits: Study table by shho
Your local university or college most likely has a design school and students eager to cut their teeth on a real design project for a real business. Students need to build out their portfolios while they are still in school, in order to secure a job upon graduation. You can negotiate a nominal fee for their services, usually a fraction of what you’d pay for an experienced designer, but with professional quality.
Options 2. Free Logo Design Websites
Image credits: Free, Wooden peg and colorful words by Lawren
FreeLogoServices.com is one website that allows business owners to be their own graphic designer with extremely simple online software that is as easy to use as 1, 2, 3. All you have to do is enter your logo text, choose a professionally designed logo in the color scheme of your choice, and customize it further with a library of font styles and different positioning possibilities. Voila! You just created your own professional looking logo. You could literally save thousands by just clicking your mouse.
Options 3. Contact your Local Printer
Image credits: CMYK by vBuffy
Some printers will have graphic designers on staff that can create a quality logo for you as part of a print package of marketing materials like business cards, brochures, or post cards. These services by Company Folders have a separate charge but typically at a much reduced rate than if you hired a design house to create something first. Use your network of business associates and colleagues to get some referrals for a quality printer with designer on staff, or conduct a local search on the web.
There is a dizzying array of affordable and even free choices when it comes to logo design, and ones that do not force you to settle for something mediocre. Small businesses need to contain costs whenever possible, and with a little forethought and planning, a smashing logo is within reach of entrepreneurs on a shoestring budget.
Cover image credits: Three directions by timarbaev
About the Author!
Dylan Mazeika is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business and design trends, and assisting small business owners with free logo design.