When running a telecommunications company, creating a positive brand image should be one of your top priorities. Branding is something that few companies consider, but it can make a profound difference in the level of success that you are able to achieve. If you provide services such as network cabling, fiber optic cabling, fiber cabling or VOIP phones in Los Angeles, you need to create a brand the evokes the perception of quality and professionalism. In the social media age, there are ways that you can do this with the help of popular social media networks.
Here are a few things to consider about promoting your brand through social media.
1. Direct Interaction
One of the biggest benefits of using social media to promote your business brand is that you can directly interact with customers and potential customers. Once you develop a following on social media sites like Facebook and Twitter, you’ll be able to send out messages to a potentially large group of people. When people ask you a question or make a comment, you can respond right away. This helps create an impression that your company is personable and easy to get in contact with.
2. Friends Sharing Brand
One of the nice things about using social media to promote your brand is that other people can help. When people follow your social media profiles, they may be likely to share your status updates and other information with their friends. According to Mashable, 58 percent of users have “Liked” a brand on Facebook and 42 percent have shared a brand’s status update with their friends. This gives you a good chance to reach new people who are interested in the services that you have to offer. If you are already friends with people who are interested in medical telecommunications, there’s a good chance that some of them are friends with other people in the medical field also.
3. Provide Good Content
If you want to promote your brand through social media, it is important to provide good content for your followers or friends. Try to post status updates that people will enjoy. For example, FiberCabling.com updates content on a regular basis to keep reader engaged. Don’t try to be promotional in every message that you send out there. Instead, think about what others will enjoy when you create your messages. Consider sending out links to relevant articles, helpful videos or tips that your users can use. If people like your content, they’ll be more likely to share it with others.
4. Link to Your Site
When setting up your social media profiles, you should also include a link back to your main website. This way, if people like what you have to say in your updates, they may want to check out your profile and eventually your website. This can lead to future sales, and long-term relationships with customers.
We hope these tips above will help you in promoting your brand through social media. Do you have any experience with the tips above? Do you have another great tips? Please share your though in the comment below.