Everyone is aware of the fact that logo design matters a lot in the success of an enterprise. It really helps in establishing a brand and making it successful. Even if you are designing a company’s logo for the first time you need to ensure that you put in all your efforts in order to generate the best possible results. Nowadays, it is much more essential for a company to clearly communicate its message to the audience. The simplest way of doing so is to have a very good logo.
This article will tell you more about some great mistakes to avoid while designing the logo. These are some of the common mistakes which the logo designers should avoid:
#1: Expert consideration
Several business owners, usually small businesses and start-ups, mostly fail to understand the significance of their company’s logo. They don’t really pay much attention to it and therefore end up on the losing side. Acquiring more and more traffic to your website and gaining the attention of your customers is never easy as for this you really need to go for expert consideration. It is important to hire a professional company for designing your logo. No matter what it takes, you need to hire a professional company for logo designing which can help you get more exposure for your business.
#2: Bad font choice
Bad font choice can really pose a lot of problems during the process of logo designing. Therefore, deciding the right font to use is really essential and it plays a significant role in shaping up the brand’s identity. In case you feel that your own font is proving to be a bad choice then you got to reassure that you seek some expert guidance in this regard. You can try out different logo fonts in order to arrive at the right decision.
#3: Bad use of colors
There are a number of things which you should remember when creating a company’s logo in different colors. The colors should first match up and look well together. The company’s logo will be precisely utilized in different varieties and designs. One needs to ensure that the symbol functions well and is easily recognizable by the general public. The best thing which you can do here is to go for a black and white logo design at first and then move further with your ideas.
#4: Avoid making your logo too busy
Some of the business owners usually feel that company logos need to comprise in various kinds of detail. Considering different options in this regard is really essential. Your logo needs to absolutely memorable and you need to ensure that your brand gets developed in the best probable way. This is the reason why you need to avoid making your logo too busy.
#5: Crafting a logo that doesn’t work in multiple formats
Your logo should be capable of working in several use-cases, whether they are vertical or horizontal. The bottom line here is that you need to make your logo look impactful in every possible way. The graphics need to stand out so that you can get the best possible brand recognition. A logo with great grayscale and color can do wonders for your business.
#6: Copying other logos
During the initial stages of logo creation, one needs to ensure that he stays from copying other logos as it can prove to be quite dreadful for any business. If you have a logo which is too similar to that of your competitor then you might end up reducing your audience a great deal. Differentiating yourself from the crowd and staying on top of the competition is very important for every business owner.
#7: Designing logo not for your client but for yourself
This is one of the biggest mistakes that individuals make while creating a suitable logo for the company. A large number of logo designers commit this mistake and it can certainly cause you a lot of bucks as it can piss off your client. Therefore, in order to avoid this mistake one needs to ask himself the question as to what kind of a design the client is looking for. The expectations of the client in regard to the logo font and design should be considered by you. They are really going to be happy about this decision of yours. You need to stay focused all the time and ensure that the client gets whatever he needs.
#8: Overly Complex
An overly complex website should also be avoided as it can bother you a lot. A lot of complex details can make your logo look confusing. Highly detailed logo designs are not preferred by the business owners. If you print a logo in small size then it will surely use its detail due to the complex nature. A logo should be precise and should be easy to remember so that no issues come up later on.
#9: Too many fonts
Using a lot of fonts can prove to be really deadly for you. In order to capture every detailing you need to be very careful. You should avoid using too many fonts. Instead, you can use a single font that can appeal to everyone. Maximum two fonts can do well for you.
#10: Uses images
When you are planning to create a logo, you should avoid using some pictures in the logo design. Images can’t really be scaled freely without actually using their sharpness. Images with great pixel resolution shouldn’t be used in logo design creation.
#11: Utilizing stock art
Even though stock art is used all around the world, it should be avoided in the best possible way while designing a logo for the company. In case you incorporate stock art into your logo design. One shouldn’t really compromise on the reputation of the business.
#12: Impartial design
A company’s logo should be able to represent what the company actually offers. The company’s reputation and brand image should be taken into consideration while creating a logo design.
These are some of the top most logo design mistakes which you as the designers need to avoid. You turn: Do you know another mistakes? Let us know in the comment below.
About the Author!
Manish Vats, he is currenly with Imenso Digital. A famous website design company that offers effective logo design services to the clients. Our services are extremely affordable and flexible.