iBrandStudio - Resources in Designing Your Brand Identity

How A Logo Designer Should Grow his Brand Identity

Brand Identity Strategies for Logo Designer
Posted August 19th, 2014 in Articles by Eko S

The logo designers know that the term “the second impression” is totally outdated these days. People have (for any kind of problem) so many solutions at hand that any small inconvenient determines them to search for other options. Of course, the main “responsible” for this situation is the Internet. This circumstance is quite advantageous for the average Internet user, but it’s not the same for the service providers. In conclusion, nowadays, the expressions “second impression” and “second chance” shouldn’t be in the vocabulary of anyone involved in the online industry. Continue Reading »

Top 10 Universities Do Well Marketing on Facebook (Plus The Lessons)

Top Universities Facebook Marketing Strategies
Posted August 17th, 2014 in Articles by Eko S

Do you already have a marketing brand strategy on Facebook? Various kinds of brand that is currently conducting a campaign on Facebook have a wide range strategy to reach his target market. All of this because the competitive world needs every brand to show his quality with easy way by utilizes social media.
Especially for the university brand the biggest problem is what everyone else thinks about their institution: Is it quality enough to get appropriate science for the future?

“Schools have realized that this is a very competitive market. If you want more students and get more money, you need to give more point of difference”; said Hayes Roth, VP worldwide marketing at Landor Associates. Continue Reading »

Infographic: Famous Rebrands of the Past 100 Years

Famous Rebrands Infographic
Posted August 13th, 2014 in Articles by Eko S

Should you do rebrand for your company or business? When is the best time to do that? Since we know rebranding a company’s goals, message, and culture is hard. Not only can it be expensive to execute a complete rebrand, but it can also be risky.

So a successful campaign requires more than a revamped logo and a name. It demands a vision that inspires customers, investors, and involves overhauling a company’s goals, message, also culture.

There are many reasons why a company may wish to rebrand, Continue Reading »

4 Types of Logos That Would Never Be Outdated

Timeless Logo Designs
Posted July 30th, 2014 in Articles by Eko S

Probably, the most desired reward for any logo designer is the worldwide appreciation of his/her logos. Even though we are living in a globalized world, the cultural differences are significant and it’s extremely difficult to satisfy everyone’s tastes. Altogether, some designers created logos that seems to be positively appreciated by almost every viewer.

The value of a logo doesn’t consist only in the worldwide appreciation, but the timelessness is a capital feature, too. The Internet is evolving and many designs are outdated in just few years. A good logo must pass the time exam- it must be equally appreciated today, tomorrow or in the future. In fact, Continue Reading »

Infographic: Why Digital Marketing can Help You Grow Your Business – 12 Reasons

digital-marketing-grow-business-infographic-cover
Posted July 29th, 2014 in Articles by Eko S

Digital marketing is a trend today, many business has change their marketing strategies to online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace. Continue Reading »

Infographic: Guidelines of Good Logo Design Company

infographic-what-makes-a-good-logo-design-company-
Posted July 19th, 2014 in Articles by Eko S

What makes you choose a company to help you design your brand logo business? What makes a good logo design company?

This infographic that created by Creatage will hightlight the differences between hiring a good logo design company and choosing a less-experienced and cheaper alternative. As your guidelines to get a good logo design and brand development. Continue Reading »

7 Tools to Stay Engaged With Your Attendees: Save Time & Money

Best Social Media Tools
Posted July 18th, 2014 in Articles by Eko S

Almost all the businesses are online at present and their business owners aim to achieve high revenues with the help of their services. They want to make their products a brand value in the global world. To do this, people are moving towards various tools and new strategies to target niche audiences and turn them into the potential customers. Choose the best tool to promote your products or services in the online marketplace. If you have own small business and you desire to explore it globally, then create your business website and use the perfect tool to stay engaged with customers. Continue Reading »

Infographic: Why Color Matters in Brands?

The Power of Color in Brand
Posted July 12th, 2014 in Articles by Eko S

Choose the color for your brand are critically important for your brand success, since it can transform a logo into the desired emotional for your target audience. It can attract people attention and can influences up to 80% of a customer’s purchasing decision.

To help you choose the right color, this infographic below that recently published by dezinegirl creative studio will explain which color is the best based their extensive research. Let’s take a look below: Continue Reading »

5 Tips to Help You Calculate Your Rate and Speed Up Invoicing

Invoicing Tips
Posted July 10th, 2014 in Articles by Eko S

Time is money when you’re a freelance designer, but if you’re not clear on how much time you spend running your business, it’s very likely that you’re cutting into your own earning potential. When you know how to accurately forecast how much time and energy a project will take until it’s approved for billing, you ensure that every minute you spend is as profitable as possible. Here are five tips to calculating an accurate rate for your work, and expediting invoicing. Continue Reading »

Top Customer Service Mistakes that Hamper Your Brand Right Now [Infographic]

Top Customer Service Mistakes
Posted July 2nd, 2014 in Articles by Eko S

Making your way up the e-commerce Olympus is a hard and time-consuming journey. You need to invest all your diligence and creativity to build up a recognizable brand. While winning the trust of the customers is a great challenge to accept, losing it takes no effort at all. A mere sideslip may result in a dramatic cart abandonment of your Magento store and bury your brand deep in the grounds of Google Search once and for good.

Magento store owners, who cherish the brand reputation, should make two major criteria their top priority: quality goods and best customer service they can ever provide. These options should not even be questioned. Continue Reading »

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