Across time our tastes evolves; some things are highly appreciated today while tomorrow are old fashioned and none wants to associate his/her name with them. This fact is fully understandable, but the speed of preferences changing of the Internet users is amazing and the designers hardly can handle the situation. Nowadays, it’s more and more difficult to believe that the quality will always be appreciated.
As a logo designer, anyone has the morale duty of creating logos that must successfully pass the exam of time. The one billion dollars question is how to manage to create a design that is appreciated for a long period of time. Continue Reading »