One of the basic logo design principle is that a good logo is timeless. A principle is an abstract thing and it has limited value in practice. It’s not rocket science to understand that a logo, no matter how attractive was at the moment of releasing, sooner or later it will be old fashioned. Some logos are outdated or aren’t visually appealing very quickly, while others are highly appreciated for a long period of time. In this light, redesigning a logo is something normal, nothing man-made is perfect. A redesign shouldn’t be considered a plastic surgery, it may be better compared to a facial treatment to make the skin look shinier!!! Maybe it’s not the best comparison, but I think that it’s extremely expressive! Continue Reading »
Do you struggle to get followers on your Twitter account? But as a business owner, instead of focusing on getting followers, you should put your effort on building value. Think about building a small community, the more you help others – or make your Twitter as a useful resource – the more you’ll receive.
However you still need followers, yes that’s right. So in this infographic by Neil Patel on QuickSprout.com will guide you with at least 10 different tactics and the ways to implement them to help grow your follower count. Let’s get started! Continue Reading »
Today, content is everything. When you start a business you should realize you have to fill it with quality content. Thanks to social media today, not only text content but also visual content that is considered as a quality content that quite effective and easy to do.
It’s said that by getting more experienced, a designer will be able to create better products. This statement is partially true; in fact, becoming more experienced represents a mandatory condition to deliver better products and services, but unfortunately this is not sufficient. A considerable contribution that has to be taken into consideration is the potential of the designer: some learn faster while others are less efficient. Altogether, there is another factor into the equation of creating better and original logos that is many times ignored. Continue Reading »
The goal of marketing is increasing sales and achieving a sustainable competitive advantage (Wikipedia). And to achieve that goal, you as the marketers should stay update and develop your skills to take your marketing to the next level.
Became known in candy maker brand is not enough. You should build your reputation and increase consumers trust to use your product. Although you have offered various discounts may not be able to make your customer interesting, even these steps would be seen as a cheap product that utilizes the opportunity. So be savvy is not cheap.
Starting a business is not easy and of course you will find your competitors. You must have an identity to differentiate you with your competitors. I already read a great article that made me realize that brand identity is essential: 7 Branding Facts Every Entrepreneur Need to Know. Continue Reading »
As technology continues to improve, we see businesses and industries extensively taking more advantage of it. This helps them grow and expand more efficiently than ever before. This also led to more profitable businessmen of this age.
Take for instance the media industry. It was drastically changed with the new technology brought about by the Internet and the digital revolution. If we compare old media and new media entrepreneurs, the differences are quite shocking.
Mark Zuckerberg, the co-founder of Facebook (new media) and Rupert Murdoch, founder of News Corporation (old media) have just about the same net worth. However, Continue Reading »
Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »
Website design errors can ruin your brand and drive site visitors into the arms of the competition. Check out these nine common errors and try to avoid them. If you do, your website will become the best salesperson, marketing department and public relations firm on the payroll. Continue Reading »
Build personal brand is different with build business brand, business brand might be built around ideas but personal brand is created around your personal name and career. You use this to communicate your personality, skills and values.
And yes each of us is different, but how to create our power to stand out and be unique? In this infographic that published on Referral Candy Blog will give you 30 tips that they have aggregated from a wonderful blogpost by Navid Moazzez, from 37 experts share their best personal branding tips for online entrepreneurs (bloggers, podcasters, authors, speakers, coaches and other content creators online). Hope you find them useful. Continue Reading »