A considerable part of the total created logos contains letters or words. It means that a logo designer should be able to wisely play with letters. Even if these are small, common and many times ignorable, a good logo designer knows that the types used may enhance or ruin his work.
Typography, the art of arranging types, is a complex area and any logo designers should have at least, a primary theoretical background in this respect. No one should forget that small details make the great difference. Choosing a wonderful font seems a simple task, just search for it and the Internet will provide simple awesome solutions. Altogether, this solution doesn’t always work…or more exactly, it seldom does. The huge majority of design projects requires the use of more than a single font. If you want to say that in this case two beautiful fonts are needed, you are wrong! Unfortunately, two great fonts don’t automatically mean that their combination is also great! Many times, a good matching of fonts is extremely hard to achieve! Continue Reading »