iBrandStudio - Resources in Designing Your Brand Identity

5 Things to Consider Before Designing a Logo for Your Mobile Application

Mobile App Logo Design Consideration
Posted July 29th, 2016 in Articles by Guest Author

Designing an appropriate logo for your mobile application is one of the most important steps in the mobile app development process.

The logo of your mobile application reflects the identity of your brand.

It is one of the elements that enhance uniqueness in your mobile application.

A mobile application’s logo is the first thing users see and the way you present your brand really defines how customers will perceive it. Continue Reading »

How To Design a Visually Strong Brand Identity (Infographic)

how to design brand identity cover
Posted July 1st, 2016 in Articles by Eko S

Have a distinctive brand image for your business is more than using a logo design. You should also have a strong brand identity that consumers interact with.

In this infographic by Creative Market provides a step-by-step guide on how to build a visually strong brand identity.

Start with the different (and relationship) between a brand vs. identity vs. logo then 3 phases in creating a strong brand identity for your business:
 icon-arrow-circle-right Phase 1: Research, Vision & Design Brief
 icon-arrow-circle-right Phase 2: Logo, Identity, & Guidelines
 icon-arrow-circle-right Phase 3: Monitoring & Rebranding

They also recommend the books that would be help you through the process. Continue Reading »

6 Factors to Look when Building your Business Brand Awareness (Infographic)

Brand Awareness
Posted June 14th, 2016 in Articles by Eko S

When it comes in building brand awareness for your business, where you should start or what channels you should use to achieve the best results?

In this infographic, Neil Patel from QuickSprout.com will breaks down the 6 things you need to look at when building brand awareness for your business. Included the data that should make your marketing decisions a bit easier. Continue Reading »

Website Redesigning Factors to Considers to Enhance your Brand Identity

website-redesign-factors-cover
Posted May 27th, 2016 in Articles by Guest Author

Are you planning to revamp your business website? Well, there are many reasons to plan a redesign of your website. Maybe you are planning to fix what didn’t work the first time around. Or perhaps you merely want to update it according to the current marketing requirements. No matter what the reason is, overhauling the entire website is a major undertaking that can be a huge success or a complete fail.

The planning of a site’s redesign relies on two thought processes – the business perspective (which is led by the client) and the creative side (which is led by the designer). It is imperative to work according to both thought process to build a site that not only looks aesthetically appealing but also offers out-of-the-box functionality. Continue Reading »

Tips on Building Your Own Interior Design Portfolio Websites

Interior Design Portfolio Websites
Posted May 17th, 2016 in Articles by Eko S

For Any interior designer, one of the most important assets that they can have is an online portfolio website. This is crucial in showing potential customers not only one’s styles but skill set as a designer. And today, to build your own professional portfolio website is become easier with the help of website builder.

Take a look this video on the planning and strategic thinking of how to create a website: Continue Reading »

22 Famous Brand Slogans and The Little Known Stories Behind Them (Infographic)

company slogans
Posted May 3rd, 2016 in Articles by Eko S

“Impossible is nothing”, the Adidas slogan came about in 1974, and was actually taken from a quote by legendary boxer Muhammad Ali. The former Adidas Senior VP Erich Stamminger says the slogan stands for the brand’s aim to help sporting people “break new ground and surpass their limits”.

Very inspiring, the backstory how that brand company slogan was created.

How about The Nike “Just Do It” slogan, McDonald’s “I’m Lovin it” slogan, and the other 22 famous brand company slogans have come about?

The team at StratX has created the infographic about the history behind the most famous brand slogans.

Let’s take a look! Continue Reading »

39 Facts About Uber (Infographic)

39-facts-about-uber-infographic-cover
Posted April 16th, 2016 in Articles by Guest Author

You know the feeling – it’s late at night, the cab company won’t pick up, you’re stuck waiting around trying to get home, possibly after a few drinks… it’s obnoxious, right? Thanks to the now-ubiquitous company Uber, now you can avoid that stuck feeling almost anywhere in the world. With nearly 2 million rides per day all over the planet, Uber has come forth as a business behemoth with no end in sight.

Uber’s classic start-up success story (the founder dropped out of school and lived with his parents after other business failures), easy accessibility, and user-friendly policies have let to its contemporary vibe over the years. Young people all over the world know what it means to “call an Uber”, and social media can back up its popularity. Plus, the employees are happy with the flexible schedules and competitive pay. Continue Reading »

Resume Dos and Don’ts: Making Recruiters Take Notice (Infographic)

Resume Tips
Posted April 1st, 2016 in Articles by Eko S

How your resume get notice from the recruiters?

This is the biggest challenge, but you should don’t worry.

This infographic below created by AkkenCloud will help you to make sure you craft a winning resume—and help you land a job.

With do’s and don’ts and some great tips to help your employees, customers, and your team to be successful. Continue Reading »

The Story Behind the ‘Father of Digital Printing’

Father of Digital Printing Story
Posted March 18th, 2016 in Articles by Guest Author

It’s more than 20 years since Benny Landa was credited with a digital printing revolution, but the 68-year-old entrepreneur doesn’t want to stop there. The man who affectionately known as the ‘father of digital printing’ has his eyes set on a second revolution, with the nanographic technology of his firm Landa. Once you understand the story of this serial inventor you wouldn’t bet against him either. Continue Reading »

50 Simple Ways to Boost Your Brand (Infographic)

Branding Strategies
Posted March 15th, 2016 in Articles by Eko S

Need to boost your business or personal brand?

Whether you are just starting up or have an established business brand there is always a ways to improve your business brand and reach out more customers.

And here in this infographic by SuperLogo.co.uk offers 50 simple ways you can help boost your brand and take it to another level from a great logo to engaging locally and establishing trust. All of these ideas can help your business to grow! Continue Reading »

2016 Logo Design Trends and Predictions (Infographic)

Logo Design Trends
Posted March 4th, 2016 in Articles by Eko S

Every year the logo design trends are change, but you don’t have to follow these trends.

The design trends can help you strike that perfect balance for creating a brand identity that leaves an impact.

This infographic created by Think Design will keep you informed about the current trends, and inspire when you are designing a logo for a new company or brand. Continue Reading »

Checklist: 5 Steps Developing a Strong Corporate Identity

corporate identity checklist
Posted January 30th, 2016 in Articles by Eko S

Does your business have a brand identity?

This checklist created by HubSpot also with the guide will help you developing a strong brand identity.

Your brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. And the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.

Here are the 5 steps to follow as you can see in the checklist below: Continue Reading »

How To Design a Perfect Logo – 5 Main Elements That You Should Have (Infographic)

Good Logo Design How To
Posted November 20th, 2015 in Articles by Eko S

What are the characteristics of a good logo? What make a logo effective?

We are know creating a good logo design is not an easy task. But, the good news is anyone can learn on how to design a perfect logo (including you).

Read on this infographic below by the team at FastPrint.co.uk to help you produce high-quality logos that don’t suck as a serious professional. Continue Reading »

Color Psychology: How Do Colors Affect Purchases (Infographic)

how-do-color-affect-purchases-infographic-cover
Posted October 24th, 2015 in Articles by Eko S

Did you know there are many factors that influence how and what consumers buy. But visual appearance and colors are play the important factors. Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. So, when marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.when shopping.

Learn more about color psychology and how it influence purchases in this infographic by KissMetrics.com. Continue Reading »

How To Make Your Own Business Cards (The Beginner’s Guide)

Make Your Own Business Cards
Posted October 21st, 2015 in Articles by Daniel Pintilie

If you think that a business card is an old-fashioned item and you don’t need one, then you are terribly wrong! A recent study revealed that only in USA are printed approximately 317 business cards per second! Until you read this entire paragraph, only in USA are printed more than 500 business cards! The real problem is the business card design and the information it contains. The same study informs us that from the total number of handled out business cards, 88% goes to the trash in less than a week!

The idea that we are living in a digital era and the paper is a tribute to the previous era is wrong! Printing will continue to exist even though it will have a secondary role. A designer should be aware of this situation and he/she must act consequently! Having no business cards is as if you state yourself as a skilled Photoshop user, but you don’t have any idea about how to use the blurring effects. In other words, you aren’t complete without such an item. Continue Reading »

Small Business Branding Checklist: 8 Essential Steps (Infographic)

small-business-branding-checklist-cover
Posted October 7th, 2015 in Articles by Eko S

Branding is crucial to make your business stands out in the crowd, to attracting (and maintaining) a loyal customer base. So how to start it effectively?

In this infographic, the team at 99designs.com will reveal 8 essential branding steps that are extremely important for your small business.

Let’s follow the checklist then applicate in your business. Continue Reading »

A Brief Guide To Strategize The Marketing Of Mobile App

mobile-app-marketing-strategize-cover
Posted October 2nd, 2015 in Articles by Guest Author

Most of us turn to a mobile application to start our day. It could be for logging your fitness routine, scrutinizing your to-do list for the day, or any other task. From a simple to most complex tasks, we refer mobile applications in order to accomplish things with a flair. This certainly represents how apps have become an inevitable part of our day-to-day activities. Whether one wants to know something, wants to go somewhere, wants to buy something, or wants to do something, applications play a significant role. Continue Reading »

How to do Mobile App Remarketing through Google Adwords?

Mobile App Marketing
Posted September 26th, 2015 in Articles by Guest Author

Coming in front of clients repeatedly or more than once is sometimes crucial for making some potential clients react or take a decisive action. Often the first campaign only facilitates an initial interaction and for grabbing their attention. But that often does not help in engaging them further until you continue reminding them about your brand presence. That is precisely where the importance of remarketing is felt more than ever.

In many cases the benefits of the initial campaign is not realized at all until you come up with a remarketing campaign. For a tremendously competitive digital field like mobile app it is more important. Remarketing campaign lets you show your brands and advertise your app to people who already visited the app. This is one great way to lure good number of people back with a renewed campaign. In nutshell, remarketing ultimately welcomes you back at the competition for visibility and grabbing attention with more vigour. Continue Reading »

10 Common But Hidden Mistakes Of Mobile App Marketing

Mobile App Marketing Mistakes
Posted September 16th, 2015 in Articles by Guest Author

The advancement in the mobile technology is rapidly evolving the business landscape. The dramatic development in the mobile technology has amazingly influenced the consumerism in the past few years. Today, the majority of the population relies on one or another mobile application for most of their needs.

The superior benefits of mobile have led to the dramatic increase in the number of mobile users. As a result, today, the mobile web traffic has surpassed the desktop web traffic, due to the obvious reasons. Whether we consider mobile payments, mobile eCommerce trends, or mobile browsing, mobile devices have become a viable choice for almost all of us (though not all). Thankfully, there is no dearth of brilliant applications in the application stores, you can get myriads of options showcased under a particular category. Continue Reading »

Designing Effective Visual Communication: 10 Simple Tips with Examples (Infographic)

Designing Effective Visual Communication
Posted September 11th, 2015 in Articles by Eko S

A good design in visual content will help you bring your brand message to the audience or consumers more memorable and effective. Why people prefer visual content? for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone.

But how to make sure your visual content is beautiful and engaging? Here the team at ColumnFiveMedia.com has created 10 easy to follow tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.

We also adding 10 best practices + examples for designing effective visual communication from visage.co. For more, check out Visage’s free ebook, A Business Guide to Visual Communication.

Let’s check them out! Continue Reading »

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