This is a guest post by Nisha, if you want to guest post on this blog, please contact us.

It’s widely known that a great company is only as good as its brand identity, but this is perhaps one of the hardest parts of establishing a business. Often, companies come across the consumers as sterile, unapproachable, or overly professional. In their drive to appear successful, they erroneously make themselves appear too professional, not human, and out of reach.

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This is a guest post by Tara Hornor, if you want to guest post on this blog, please contact us.

Today to continue with our portfolio review series, we will look at the photographer-centric site Stock.Xchng or sxc.hu. Stock.Xchng (SXC) is a site capable of hosting your portfolio, but is not nearly as feature-heavy as other portfolio sites. If your portfolio is made up of mostly corporate identity projects, packaging design, and catalog printing projects, then SXC is probably not for you.

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This is a guest post by Claudia, if you want to guest post on this blog, please contact us.

Being a freelancer isn’t easy. There are times when the whole world needs you at the same time and then there are those days when clients seem to have forgotten you completely. Remarkably, it is good to know when people need you, but not so good when they don’t. However, Continue Reading »

This is a guest post by Raja, if you want to guest post on this blog, please contact us.

Web design is not merely an activity of creating wonderful things for others to look at. Instead all projects you work on as a web designer should include a set of goals that must be accomplished. Visuals you create should help you in the right direction. There are common marketing goals that Continue Reading »

This is a guest post by Tara Hornor, if you want to guest post on this blog, please contact us.

For the next portfolio platform review in our series, we examine Wix. To begin with, Wix is not necessarily set up to be a portfolio platform. It has the capability of being a portfolio suite, but some of the problems with using Wix is that it has not been created with portfolios in mind.

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This is a guest post by Robin McCrink, if you want to guest post on this blog, please contact us.

Promotional products have long been used by businesses to advertise their brands. One that’s cropped up fairly recently with great success is the branded memory stick.

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This is a guest post by Tara Hornor, if you want to guest post on this blog, please contact us.

To continue with the portfolio platform review series, we now take a look at Behance.net. The focus of Behance is on the broad field of “creative professionals,” which ranges from photography, to web design, to copywriting, and everything in between. No matter if your portfolio consists of icons for websites, animation for a film, hand-drawn or hand-painted art, fashion photography, sculptures, or a design for your latest online printing project, your portfolio will find a creative community within this platform.

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This is a guest post by Ewan Cambell MacDougall, if you want to guest post on this blog, please contact us.

Having as strong and consistent brand should be a key priority for any business, brands are essential for carving out your company’s image and personality. A strong brand will attract customers to you and make them want to keep coming back, branding is essential for customer loyalty. However as a company grows, brings on more people and merges with other companies it is a common problem for your brands to become a patch work quilt, miss match which takes elements of brands from all over the place. If this is happening to your company you need to take control of the brand and drive every one of your assets in a single consistent direction, with everyone working together to create a single brand personality.

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This is a guest post by Claudia, if you want to guest post on this blog, please contact us.

Opportunities for freelance writers are limitless even though there seem to be some struggle going on in the traditional publishing industry. The time is right for freelance writers because many well based publications want people who can write good contents for them. The writing field may be very competitive but as long as you have good writing skill, there are tons of jobs asking for the take.

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This is our monthly series were we share useful brand and business tips articles all from the previous month. We hope this series can help you to strengthen your brand identity and growing your business.

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