Surely that’s the least we expect to happen in our marketing business right.

#1. Simply is the best

“The real key is simplify your messaging across all media channels. The biggest “fail” that most large and small businesses make is they try to tell their customers EVERYTHING they do and provide” as said Mr. Tony Fannin.

Surely you’ve heard it, simply is the best. Keep the headings short and catchy is important but you do not have to use the entire characters facilities to attract the attention of your customers. Interesting posts should not meet your wall with a set of offers or promotions. When customers see your posts they will first scan in your writing, maybe they will see the title first and then suddenly there was writing on the cover. The more text you post it will certainly make your customers wasting time to understand your promotional offer. That’s why simply is the best, by posting the words concise, clear and attractive will make it easier for you to digest consumer promotion that you want to convey.

#2. Pay attention timing campaign

It is very important to do; you do not want to be seen of course outdated isn’t it?

In one year so much an certain event that we can use for promotion, such as Halloween, New Year’s Eve or New Year’s china (Imlek). The event certainly has its own uniqueness as we can see in the example image below Tom Taylor fan page belongs belts and buckles offers belt themed Valentine’s Day where colors dominate this event are pink or red. As performed by Tom Taylor belts and buckles, you can also do well with your own fan page. Be careful not to offer any of the goods where the goods are already out of date. Notice the theme and selection of supply of goods to suit the situation will help you to look up to date.

#3. Add comment section

Opinions are the main costumers. Surely you want to know what he likes best about your product right. Create a post that offers opportunities to the fan page likers on your property to get their views. As performed by the Starbucks in the comment section column costumers the opportunity to comment on the latest products belonging Starbucks.

It could also become your example, by asking their opinion about your latest product, the quality of your products and even try to ask the likers you how their holidays or the weather today. Try to interact with your fans so that they can feel personal closeness with you.

#4. Say to your fans that you exist

”This is about deep sharing of who you are and what your purpose in the world is. It’s also about empathy and a genuine desire to learn about what life issues are important to your customers as it relates to your brand and how you can help” as said Mr. Tony Fannin.

Likers on the fan page you would want a sustainable connection on your product. By posting news about products, tips or questions continued will make your customers believe that you are there and real. The form of action in social media marketing is to show you exist in social media. As performed bally on his Facebook fan page almost every day Bally always post updates on its brand, it will help costumers be updates on the latest products issued by bally.

#5. Post polls

Let’s take a look belonging esprit fan page below, after 3 years of his fan page created, esprit using facilities provided by the Facebook question, this is another form of polls that can be used by brand owners on Facebook to ask for opinions, advice and criticism by the his likers. Obviously you cannot do easily, ask the likers you communicate to inquire advantages and disadvantages of our posts on your own fan page whether fun or annoying

#6. Keep communication two-way dialogue

Right now you have managed to make the likers feel close to you, as the number of fans on your page instead. You’ve reached the point where you need to maintain communication with your likers. Keep 2-way communication with your likers as that of the fiesta fan page below, as much as possible fiesta always reply to every post of the her likers either congratulations or criticism. So the important is get involved in the conversation to your fans.

#7. Make some event for your fans

Facebook provides the facility to you as the brand owner to establish communication closer to the fans. This last step is to establish close communication in the form of invites costumers to make calls to action. As performed by the social media examiner below in the event than invite the likers to come in Social Media Marketing World in April to join Hundreds of your peers who have already signed up for this world class conference. The valuable content will show your fans that you’re an authority and consistently post good stuff.

Conclusion

Retaining customers is the second hardest thing after the acquisition, of the seven things above are simple steps you can take to maintain a fan page likers on you, loyal customers are a company’s most important asset duration is not it?

How about you? Whether there are steps you run? Please share your experience with us in the comment below.

- Written by Ratih -

For more cool free fonts I recommend you to check out urbanfonts.com because they have a large collection suitable for any type of design.

Below, we have collected 38 Creative Pink Business Cards that used by various business fields for your inspiration. Enjoy!

The logo designers are merely trying to influence the logos viewers and many times are used methods that seem to stimulate the subconscious. A very effective way to influence the subconscious of people is to use the power of colors. Yeah, the colors are everywhere and these may be used in our advantage! This is not only my opinion or the common appreciation of the logo design community, it is scientifically proved.

In conclusion, every designer should know how to handle the colors in his/her advantage. Fortunately or not, becoming friend with the colors isn’t rocket science, there are a few tips to follow but to turn into a very good manipulator of color power a lot of experience is required. Here are some ideas that will help very much in determining the best color/color combination for your next project. Apply them and let us know what you achieved, maybe your work will be highlighted in our logo collections.

#Pay attention to the meaning of colors

Each color has its specific meaning and every designer should anticipate how the viewers will be influenced by colors. Depending on the region of the planet, a color may have various meanings and a bad choice may offend some people. All these potential issues may be avoided by studying very carefully the potential audience. It’s weird and in the same time alluring, but a color may have totally opposed meanings in different countries.

#The message of the logo should match to the colors

A logo isn’t only about color; there are other elements that should be taken into account. A very good logo transmits a single message from all the perspectives, therefore the shapes, typography and any other element should match to the colors used. Imagine a logo for a kindergarten, using a childish approach but using black …by sure it will be a big fail! The example bellow is more than enough, isn’t it?

#A powerful contrast is different from visual tension

Contrast is mandatory in almost any project but achieving it isn’t quite necessarily a simple task and many designers commit many mistakes regarding this matter. A too strong contrast doesn’t mean that it will be noticed and appreciated by viewers; in the most cases it will fatigue the viewers’ eyes and nothing more. A very good method of checking the contrast power is to convert it in black and white the digital files; unless the design is hardly to distinguish then your contrast is OK. The example below is self-explaining the difference between contrast and visual tension.

#Don’t use too many colors-three is enough

A quality logo is easily recognizable and in consequence, a part of logo designers uses multiple colors in their projects. Well, this is not a negative aspect but it has enough downsides to make you think twice when using multiple colors. A multitude of colors doesn’t mean that it will be wide appreciated and in addition of that, a very colorful logo supposes a lot of problems when using it in print version. Usually, more than three colors isn’t quite recommended to use.

#Two or three nice colors don’t have necessarily a nice result

The color theory seems to be based on the laws of Murphy; there are an immense number of nice colors but in spite of that the number of cool color combination is very limited. Definitely, two nice colors doesn’t mean that their combination is amazing.

It’s very difficult to make a good color combination but there are some online tools that simplify the process of selecting a color and any logo designer should have bookmarked at least two or three. Bellow it’s just a short selection of online apps that help the designers to select the best color combination. I strongly recommend playing for some minutes with them and finally select some for your next projects.

1. Kuler
   It is the application released by Adobe, therefore you shouldn’t have doubts about its quality. It’s simple to use and you may get inspiration from other people color combinations.
2. COLOURlovers
   Colour Lovers is a great application and it is very useful in getting inspiration and creating a good color palette. The navigational menu is very rich and at the same time it helps very much in finding the perfect colors for your project.
3. Color Scheme Designer
   It’s another useful application that makes easier to select a color. I appreciate the fact that is fully focused in providing to the user everything he/she needs to create the perfect color combination.

#The most important tip: be a valiant friend of colors

The above tips are very important and truly useful but they are based on a basic entity that should have no secret for any designer: color theory. Yep, everything is based on the science of color. You can’t make good color combination or use them in your advantage as long as you don’t have a solid background about. My advice is to fathom your color theory acknowledge because colors are everywhere and there is no design project where isn’t required to play with colors. I really hope that you will find this post useful and don’t forget to share it with your friends!

- Written by Daniel -

The Benefit

There are also several good benefits of using a responsive design website layout, below are some of them:

1. Responsive design is SEO-friendly
   You’ll have a single URL for all content, this would mean faster load times which will enhance SEO efforts. Furthermore, Google and Bing endorse responsive design according to this article.
2. It’s cheaper
   The single code concept of responsive web design eliminates the need for separate templates for iPhone, Android and other devices. So for those who want to maintain a single mobile presence (which is by the way a rising trend), only needs to pay for the development of one single website – a sort of one size fits all.
3. It’s easy to maintain
   Since responsive design features a single template, it’s far much simpler to maintain compared to other methods that support mobile platforms. In the long run, it’s also cheaper.
4. Responsive design features a better user experience
   Responsive design websites features easy navigation, easy to understand content layout and faster page load times. Furthermore it maintains the same brand image across all devices. All these results in better user experience which will in return result in higher customer conversions.
5. It creates design opportunity
   Responsive design is a fast growing trend and is here to stay so more and more companies are scrambling to get into the bandwagon. This means there is an increased opportunities for sales for graphic designer who know responsive design.

Awesome Responsive Websites

However, not all responsive designs are created equal, so I’ve picked 10 of the best responsive websites I’ve come across to share with you – for your inspiration. Each site was checked using Matt Kersley’s Responsive Design Testing Tool.

Postheads

This clean design transfers well to most devices, which retain the video and the big free trial button.

Fresh-Development

My favorite aspect of this website is how the content blocks tumble in from the sides when you scroll down. This feature is not retained for smaller devices, but the content blocks are still visible.

IShotHim

I love how the header image is layered underneath the content as you scroll down. Plus, an unforgettable name for a design firm!

Barrel

The big, bold design features this company’s work front-and-center; a great way to impress potential clients right off the bat.

Kiliwatch

This responsive design features some of the coolest rollover effects I’ve ever seen. Try scrolling down and moving your mouse over the “history” and product categories.

Nineswiss

Most websites are designed for the desktop, and mobile devices are considered afterthoughts. This website design takes the opposite approach; when you’re on the desktop version, it feels as though you’re on a mobile site.

Contents

All too often mobile versions of content-heavy websites fail to deliver a clean user experience. The Contents website does an amazing job of matching the look and feel of its template to both desktop and mobile devices – without sacrificing the content display.

A Book Apart

A Book Apart’s website features a scalable header that transfers perfectly to smaller devices.

SBNation

This content-heavy mega-site had a unique challenge: making its 300-plus local sports website properties scalable across all devices. That means taking special consideration for specific logos, colors and other design elements. Job well done!

Zurb

I love the clean simplicity of this attractive website, which looks just as great on a mobile device screen as it does on a desktop machine.

About the Author!

Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint and Facebook.

You as an actors have to open up a brand for every type of costumer who follow your brand, with a variety of underlying reasons for people to follow a brand you have to understand what they want and what they are looking for. The following are the underlying reasons costumers follow a brand on social media:

#1. Looking for special offer

Please check the infographic: Top Reasons Why People Follow Brands on Facebook. by Get Satisfaction and Column Five Media

They said: “36.9% of Facebook users and 43.5% of Twitter users said they connect with brands using social media to stay in the loop on special offers”.
It is the first reason why people wants to follow brands in social media, also inside the infographic given the data that almost 50% of social media users want to stay connected with the brand as well as special offer provided by the brand. It could also mean coupon, discount or promo price for a brand new product. As shown below, papa jhons pizza offering price of pizza and special offers directly commented by his fans by saying that he immediately place an order for the pizza. It proved how effective social media to introduce the latest news delivered to your product.

Lesson for marketing: As an actor in social media marketing you should occasionally give special offer for your customers to keep your fans still follow your brand on social media. It is undeniable that the marketing strategy of special offer is the most effective strategy that can not be rejected by costumers.

#2. Need to get support about product

There are several products that require use instructions or tips on how to use a product. As the example image below, post by app store about the new game and get responses from fans who have long been expecting a new edition of the game. With a brand they follow the fans expect an explanation of the product information they need.

Lesson for marketing: Give your fans description information of the product launches in social media, even more so if your products are electronic products, games, or applications.

#3. One way to show loyalty

There are several products that he was already many years, call it coca cola was established in 1944, Louis Vuitton established since 1854 or Rolex there since 1919, would have customers who love their brand for generations.

Then in early 2000 we still do not know today as social media, the emergence of social media spoiling us make it easier to get information from the product, event until the technological development of a brand makes costumers who have used a particular brand for a long time of course will follow their favorite brand. As we can see on Facebook owned by Rolex, posting the newest product at there are fans who love the design watch with commenting there will still like Rolex as the first and last love.

Lesson for marketing: Give a reward for your old fans, of course this will make them feel close and valued by you.

#4. For entertainment and education

Each costumer must not only follow a brand on social media without any reason, that we often encounter is that they follow a brand with a reason to get a new science or a new entertainment that they can enjoy while opening their own social media accounts.

Just as the example image below belongs to cotton on kids that give tips on how to make a toy rabbit out of fabric, so help your fans, especially the young mothers who want to create a new toy for his son. Obviously this is very useful for fans that follow cotton on kids. Meanwhile, let’s look for entertainment Facebook fans page belongs to harry potter movie that put pictures James potter, harry potter movie fans certainly love to get entertainment and information that day James potter birthday, looks how so much comment that discussed the picture isn’t?

Lesson for marketing: Besides product promo your fans also need a new science and entertainment around your product, give an interesting post about this so your fans will not feel bored.

#5. Want to show to their friend that they like you

At this time nearly all the tendency of people each doing a certain activity will do publish news in social media, and there are some among the fans who are indirectly like a brand to demonstrate to his theme that he likes your product, let us look at the example image below. Pepsi owned Twitter account has Tweets from fans that link the name of his friend by the name of Pepsi-owned Twitter, where he explained that he was at home with half Pepsi, indirectly, he pointed out to his friend that his favorite was Pepsi.

Lesson for marketing: Make the comment section or the freedom to make your fans tweet in your own social accounts; it will indirectly help you to promote your brand through word of mouth.

#6. Have strong motives

Some people who follow a brand on social media with the specific reason. We can be certain that they all intend to do something with the knowledge they’re accumulating. The knowledge obtained from the fans of the brand can also learn the marketing strategy of the brand or they can also use your brand wall to promote a product. As the example image below, post Samsung’s latest product in use by one of her fans to promote its products.

Lesson for marketing: Use this fact as a filter for what you share. Put yourself in your customers’ shoes and ask yourself. ake your updates and content as effective as possible. Measure what works, and create guidelines or a framework for your social media team that outlines what type of content gets the most return.

Conclusion

Each costumer behavior has a certain base their actions in dealing with a brand that they find interesting, fun or useful to their lives. By studying costumer behavior is expected you as actors will perform brand can implement proven strategies that can attract the attention and their hearts.

How about you, do you have another secrets? Please share with us in the comment below.

- Written by Ratih -

An element that transmits as much information as words is the choice of colors. It’s true, sometimes we are ignoring them but it doesn’t mean that a color doesn’t have a message. Taking into account that the summer will come soon, it’s quite probable to have on your plateau to create some logos that express joy, warmth, energy, optimism. Under these circumstances it’s almost obvious that you should use the yellow color- it’s quite probable the best solution in this case. Using yellow color in your project has also other interesting and important benefits as: stimulates memory and mental activity, builds confidence and encourages the communication. Of course, yellow has some negative meanings as cowardice, jealousy and in some regions on the planet it has very particular senses (in Egypt it is sometimes associated with mourning).

Anyway, I really hope you will appreciate the yellow based logos bellow! Enjoy these and stay updated because soon we will publish other showcases of amazing logos.

- Written by Daniel -

Promotional Clothing Gives a wide range of Interpretations

In essence, an item of promotional clothing is any piece of apparel or apparel accessory that has been branded or created in a way that aligns it, and its wearer, with a business, product or service. This is clearly quite a broad definition, and gives scope for a wide range of interpretations.

The most obvious, to the consumer, is the t shirt or sweatshirt clearly branded with the logo of the owning company. This may be a branding incident whereby the manufacturer of the item displays its logo to let others see that the wearer endorses that company; or it may be branding whereby a specific establishment or company (for example, a beer brewer) uses a piece of clothing to give its devotees something to shoe their devotion with.

When you think about it further, though, you realise that many other clothing items constitute branded or promotional clothing – even where the actual logo or name of a product or company is not immediately evident.

What happens in Local Supermarket

Think about the local supermarket. The uniforms worn by the shop assistants don’t usually bear the logo of the supermarket on them – though the badges sometimes do – and yet they are immediately recognisable as belonging to the store. How? Because they are designed to look like shop uniforms; because a reasonably number of people are wearing them, some of whom make them easily identifiable in others because they are wearing them behind tills or counters; and because they are normally designed in the colours the store uses throughout. This discussion need not name them, but when you think of the colours orange; or red and blue; or green in the context of UK supermarkets you instantly know which ones are being referred to.

There is actually a great similarity between what the supermarket uniform does, and what a branded t shirt or sweatshirt does: it is just that the effect is generated in different ways. When a person wears a t shirt showing the logo of a beer, for instance, he or she knowingly endorses that beer: and suggests, in wearing the item that he or she is happy to be aligned with the known values or personality of the brand.

When a supermarket employee wears a uniform, his or her actions are meant to be synonymous with the personality and ethos of the company. A person wearing promotional clothes in uniform format is an ambassador for the brand whose colours are shown. Therefore, anything that person does is explicitly endorsed by the brand he or she works for.

The end effect is the same – though the process works in reverse. All promotional clothing is, on some level, about endorsement.

About the Author!

Celina jonesi is a freelance writer who writes articles related to promotional clothing, promotional products ,promotional items and many more.

But what about those who want to utilize the Vine to do branding? Of course for the brand owner should follow keep track with social media and taking advantage of the facilities offered by the new social media, because every brand needs brand building as Mr. Tony Fannin said: “Brands are built, not instantly created. It takes a commitment to a single, simple idea and staying focused in communicating this idea throughout the whole brand experience from the marketing to the store to the online experiences”.

And now let’s take a look, what kind of products suitable for the Vine. Here are the products:

#1. Food Products

What do you love about food when saw it?
A cup of hot coffee with smoke billowing, the still-warm spaghetti newly appointed from the pan, or soup in a bowl is warm look will certainly make us feel hungry isn’t?

Vine allows for brand owners foods to be more interesting ads that they make in social media.

#2. Gadget Products

Now Gadget experiencing rapid growth. Some various products have been created to make it easier for human life, but for consumers who see a new gadget certainly, not least for those who find it difficult to even confused what is the function of the new gadget.

Vine provide this facility for gadget brand owners to better describe a brief explanation with the video through how to use these gadgets, that describe will help consumers to be interested in buying the gadget.

#3. Clothing Products

Certainly not least for women or men through online shopping clothes isn’t? The advertisement will use of social media such as Facebook, Twitter or Instagram but all is silent picture. By utilizing Vine clothing brand owners will be able to display a brief demonstration of how the shape of dress clothes when they were used.

#4. Baby Products

Today many emerging unique baby products, that kinds of products sometimes make parents confused. Call it car seat for baby, bouncer, or stroller. Before stringing all the baby equipment of course parents want to know how to use it, or the function of all these tools. Vine allows the brand owner baby equipment to introduce their products for more attractive.

#5. Cars Products

Automobile products with latest facilities normally be a bit difficult if market using Instagram, because a little bit of a hassle if necessary to photograph the interior one on one and then on upload, using the Vine for the car brand owners will easily make video 6 seconds to display the interior and functions of the latest car facility that would be more interesting.

The Positive Growth of Vine

Vine is still new to the market, and awareness remains low overall, according to an AYTM Market Research survey of US internet users conducted a few days after the app’s launch. Just under 2% of US internet users surveyed said they had signed up for a Vine account.

Another 3.5%, although not Vine users, said they had viewed Vine videos online, and 8% said they’d heard of the app. The overwhelming majority, 86.5%, said they were unaware of Vine.

Although there are still many who do not know about the Vine, but the Vine at the tight link with Twitter could help the social network become a top video-sharing site and have interesting implications for social mobile video advertisers. Since nearly all mobile video mobile video viewers are sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.

According to the IAB Mobile Marketing Center of Excellence, 92% of mobile video viewers had shared mobile phone videos with their friends and social networks, with tweeting accounting for 12% of shares. That figure could rise if Vine turns video into a more prominent part of the Twitter service.

It will also be interesting to see how advertisers approach Vine’s length limitation (6 seconds)—whether they use it to tease longer-form content, or they embrace the quick, snackable length.

The IAB also found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.

Conclusion

Vine is a relatively new social media, but the uniqueness offered by the Vine with 6 seconds videos make Vine can attract the attention of marketers in doing branding, for more attract the attention of users to consider the Vine to be a means of doing branding. The fifth type of product above will be more attractive when using media as a Vine facilities in promote products; in accordance with the above data that the majority of people will choose to share interesting information on the Vine smartphone is will be the top app that will be used for the marketers.

How about you? Whether your product including 5 products types above and would you use Vine in your branding strategy? Please share your thoughts in the comment below.

- Written by Ratih -

You’re welcome to use it as your desktop and iPhone wallpaper for free! You may like our all previously free calendar designs, here: Free Download Wallpaper Calendar.

Features

• Date released: May 1, 2013
• Calendar Size: 1024×640, 1024×768, 1280×800, 1280×1024, 1366×768, 1440×900, 1680×1050, 1920×1080, 1920×1200, 2560×1440 & 320×480 (iPhone)
• Ready for iPhone 5 screen (320×568)
• Also included a wallpaper without calendar
• Graphic file included: JPG graphic file
• Please read the freebie license

Preview

Download

You can download this wallpaper calendar for free! (4.4 Mb), here: Free Wallpaper Calendar of May 2013 (84)

How do you think about this May 2013 calendar design? Any requests for the next wallpaper calendar? Please share with us in the comment below.