iBrandStudio - Resources in Designing Your Brand Identity

Six Simple Tips To Do Brand Building from Top Brands

Brand Building Strategies
Posted February 26th, 2014 in Articles by Eko S

Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.

Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »

25 Cool Tech Related Logos

Best Tech Logos
Posted February 25th, 2014 in Inspiration by Eko S

Nowadays, the technology integration level in our life style is impressive. Many of us can’t live without their smartphone or e-mail account and the predictions are not surprising at all: technology will became the second “oxygen” for all of us.

The impact of technological development is huge and it affects all the domains. iBrandstudio is a design related blog, therefore it’s logical to present the effects of technologies in the designers’ activities. Definitely, the most useful aspect is the use of new software solutions that allow creating better designs. Continue Reading »

Infographic: What’s Working, What’s Not, and What are Marketers Planning for 2014

State of Digital Marketing 2014
Posted February 22nd, 2014 in Articles by Eko S

Every year the marketer needs to change in accordance with the consumer behavior changing. It takes a mature survey to guide marketers run strategies what working, what’s not and what are marketers will plan in 2014. The results belong to webmarketing survey 500 + marketers said that as many as 41% of leads generated will be very influential for the B2B market and drive sales as much as 40% will be appropriate for B2C. Continue Reading »

Rebranding Disaster Lessons from Top Brands

Rebranding Disaster Lessons
Posted February 20th, 2014 in Articles by Eko S

Do you ever rebranding your brand? Or you want to do the rebranding? Make decision rebranding is need considerations and calculations that quite mature. Because this is quite complicated job when a company decides to undertake a rebranding.

Basically rebranding brings more energy and fresh look for business. Especially if times and technology requires you to make a change, of course, by doing rebranding is a good thing to go for. Although doing rebranding is hard work but there are some advantages that you can get by doing rebranding. Here are 5 benefits if you do the rebranding: Continue Reading »

The Statute of A Logo Designer: Service Provider or Designer

marketing concept with pen paper and cup of coffee
Posted February 18th, 2014 in Articles by Eko S

An extremely important saying teaches us that it’s far better to prevent than to treat. I think that this idea is valuable in any domains. Being careful and prepared for the worst doesn’t mean that you are pessimistic. It’s a proof of wisdom and long term vision. Definitely, you will ask how a logo designer could prevent…but in fact what to prevent?

The web evolves, it’s no doubt! More than ever, the Internet turns into something usual, having good Internet connection is no more a luxury for some years. The tendency is to have everywhere Internet that may be accessed via handheld devices. Under these circumstances, it’s clear that logo design can’t stay apart; it is influenced by the Internet dynamics. Continue Reading »

Infographic: How a Small Business Build Their Brand Online

how-to-build-your-brand-online-infographic-cover
Posted February 17th, 2014 in Articles by Eko S

Online business at this time is a must for any brand that wants to further develop its business. One of the benefits of building an online business is to make your customers will keep coming despite your brand no discounts or promotions.

Sometimes small businesses will get difficulty when have to start online business. Because like it or not, as a small business certainly feels inferior if they have to compete with the big brands that have big budgets and loyalty consumer. But, did you know that there is always an opportunity. Everything can happen in this world though for small businesses who wish to enter the big brands market. Continue Reading »

27 Best Logos of January 2014

Best Logo Designs
Posted February 16th, 2014 in Inspiration by Eko S

The majority of the designers are workaholic persons and it has almost only negative consequences. One of the most dangerous effects is the lack of “time awareness”; many times they forget what day of the week is. Unfortunately, I consider myself being half-workaholic and often I am surprised by how fast the time is passing. As example, we are already in February, but I am in the mood of Christmas and New Year’s Eve. I hope that there are other people that have the same feeling as me!!!

Willing or not, we should accept that February is here and January is the past. The positive aspect is that the first month of the year was a productive period for logo designers because the Internet is full of simply amazing logo creations. Yeah, I didn’t expect to admire so many logos created into a month that included many free days. I guess that 2014 will be a great year for logo design community if the logo creators keep the same rhythm. Continue Reading »

Create New Websites with a Cool Tool

Website-Builder Review
Posted February 12th, 2014 in News by Eko S

Only a few years ago, the only way to launch a website involved the combined skills of a designer and a developer. The first would determine how the site ought to look like, and the second would generate HTML code meant to render the design applicable on a popular CMS.

The downside of this tradition is that manual coding takes a lot of time, and a large share of the budget to begin with. So, when online services took the scene, they enabled individuals to strike up their own sites in a simple process that ignored coding, spared costs, and took very little time to complete. I am going to illustrate how easy it is to work with the finest example of a free do-it-yourself website builder. Continue Reading »

Infographic: How To Overcome Your Social Media Fears as A Business Owner

Social Media Infographic
Posted February 9th, 2014 in Articles by Eko S

Do you often hear that social media is not suitable for small business? And so many articles discuss that the most of the failed business in social media are small business, as mentioned in Forbes: Why Small Businesses Are Losing On Social Media.

This is because social media requires continue maintain and more frequent conversations between their business and its customers, or potential customers and building a level of trust and loyalty. However, not a few of small business before starting business in social media get their own fears, and that is a pity if they do not realize that these fears may undermine their marketing strategy. Continue Reading »

6 Factors to Consider when Making Ads for Food and Baverage Brands

Food Ads Tips
Posted February 7th, 2014 in Articles by Eko S

Did you know the majority of food advertising has a target market of children, due to American children could spend 44.5 hours a week to see the TV and are exposed to up 30.155 TV ads a year. (Source: Targeting Children with Treats Infographic)

Food beverage business certainly needs more trust from consumers, because they not just want to consume products that they will eat, they need to be convinced and a proof a products they consume are safe for the body, especially the food for they children, of course, parents will not be arbitrary to give food to their children. Continue Reading »

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