Every industry is made up, in some part at least, of a supply chain. The supply chain is the method by which products or services are created, transferred and stored; and eventually shipped to the customer who needs them.

In some industries the final part of the supply chain, the shipping, may also be thought of as simple provision – a service is not always a tangible thing, and so may not always need physical transport from one location to another. Continue Reading »

Though it has long been recognized that social media makes a great marketing platform, partially because of its viral nature, that is not its only purpose. It is becoming more and more recognized as a means to connect to customers and to answer customer questions and providing customer service.

Though it sometimes might lead to negative exposure, it is also a perfect means for informing customers and potential customers about potential negatives such as a product recall, or lack of availability of a particular product. Continue Reading »

Big photos with blurred background are becoming trend in web design. Since this style not only creates a cool effect, it also can bring reader attention and focus with your main content, screenshot, text or the other item. This effect will be useful for your website agencies, portfolios, business services or corporate websites.

In this article, we gathered 11 Beautifully Website Templates using blurred background images to help you start create your own business websites. Continue Reading »

Personally, I think that people use too frequently terms as branding and rebranding, redesign, or brand identity. In this context, each one has an opinion; the multitude of viewpoints is welcomed but these must be based on a solid background which is not the case for the majority of individuals. My idea has at its foundation the huge numbers of clients that misuse the branding and logo design vocabulary. Yep, we should be tolerant and forgive the incorrect use of some terms but we can’t ignore when wrong ideas are strongly advocated. More concrete, a very good friend of mine told me about a client that asked for a logo redesign because it’s more than a year since it wasn’t modified. Well, just because time passes, it isn’t a valid reason to redesign a logo!

In this article I want to present my own perspective about how to redesign a logo; even if there are many similar processes with designing a new logo, the differences are major and it’s a big mistake to make confusion between the terms. The main difference between a redesign and a completely new design is the mentality approach, while the practical execution remains the same. Continue Reading »

Design has gain great importance in web world as it is observed that people focus on the visuals pretty much. Initially, people created basic HTML websites and they didn’t have many options to form attractive web designs or graphics. But these days’ latest tools and software offer great deal of functionalities and tools using which web and graphic designers are creating highly effective and creative designs. The basic thing behind any design is its idea and the most important concern is to implement that idea, if you don’t have designing skills and proper tools, you might not be able to implement your design which is why most smart web designers opt to learn latest tools and software. Continue Reading »

Every constant reader of iBrandStudio.com knows that monthly we are highlighting the best logos. Of course, we couldn’t neglect this aspect and here are the best logos uploaded in the previous month. As usually, we may miss some interesting logos and we strongly ask the readers for their contribution; the comment form is for you!

Comparing with the previous month, it seems that the number of logos brings up while the quality remains very high; yeah, there were enough poor creations but overall, the logo designers created stunning works. Another conclusion of this month is the fact that all the types of creations were uploaded, there is no special trend that simply exponentially grown; from 3D logos to black and white concepts all were used.

My advice is to study all the logos bellow and extract the essence. It’s true, without practice none may evolve, but the inspiration usually comes when admiring other works. On the other hand, nothing is more shamefully than copying a logo. Firstly, it destroys the reputation of the owner and secondly, it’s a shame for creator (well, it’s much recommended to replace “creator” with “thief”).

Continue Reading »

Storytelling is not just composing a story, its a process of meaning-making. If you integrate stories into your business’ website for sure they will strengthen your positions in front of customers. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner. Stories provide some sort of a record of your business evolution, and in return your clients can use it to assess the quality of your services/products and business in general. Continue Reading »

Did you know that the way a woman holds her handbag can tell a lot about her personality? According to American author Patti wood a woman who holds her handbag tightly under her arm in the armpit vice is displaying a look of awkwardness. Trendy handbags play a crucial role in every woman’s life and are a major fashion accessory. Since designer handbags come with hefty price tags, more and more women are opting to purchase cheap handbags that are inspired by the designer labels and look quite stylish.. Here are certain tips to buy trendy handbags that suit your requirements and fit in your budget too. Continue Reading »

Branding is one of the most crucial pieces to building a solid foundation when starting a company or redesigning a company. Having solid branding will separate you from your competitors, allowing your product to stick out. Continue Reading »

If you`re wondering what makes certain brands so popular and memorable, you should know that fonts play an important part in the brand image combo. I`m sure you, as a designer, can recognize Coke`s logo simply by seeing one single letter. And the best part is… it doesn`t only happen to you. It happens to millions of consumers who`ve grown so familiar with the fonts of their favorite brands, that they`ll instantly spot them just by taking a quick peek.

So if you find yourself inspired by famous brands, check out this great variety of free fonts on UrbanFonts and pick your favorite. There are hundreds you can choose from, so you can rest assured you`ll find the perfect one for your new project. Continue Reading »