Became known in candy maker brand is not enough. You should build your reputation and increase consumers trust to use your product. Although you have offered various discounts may not be able to make your customer interesting, even these steps would be seen as a cheap product that utilizes the opportunity. So be savvy is not cheap.
Starting a business is not easy and of course you will find your competitors. You must have an identity to differentiate you with your competitors. I already read a great article that made me realize that brand identity is essential: 7 Branding Facts Every Entrepreneur Need to Know. Continue Reading »