Yearly, Bill Gates writes a letter for everyone on this planet that is interested in how the humanity evolved in the precedent year. In 2013 he stated that measuring progress is in fact the base of progress itself and any individual must treat this subject with maximum attention. The conclusion is obvious and at the same time very important: none can have an objective opinion without feedback!
This principle is valid for any individual and for logo design community it seems even more important! Therefore, every designer should try implementing their methods of measuring progress as soon as possible. Determining the progresses made across time is as registering the temperatures: you may say that is cold or warm outside, but without a thermometer is impossible to correctly determine the temperature. Continue Reading »