Most companies put a great deal of thought into their logo and its design. However, what you may not realize is that the colors of your logo can greatly influence consumer perceptions about your brand. The color of your logo can instantly spark a feeling or send a message to your consumers.
Choosing the right color can convey the particular message you want to aim at your consumers and potential customers. This will impact everything your company does moving forward including your brand reputation, social media postings, and the information you release to the media. Imagery impacts every aspect of the marketing of your business because consumers or so visually motivated, it is important that your logo and imagery used online in social media attracts the eyes of your consumers. Continue Reading »