It’s more than 20 years since Benny Landa was credited with a digital printing revolution, but the 68-year-old entrepreneur doesn’t want to stop there. The man who affectionately known as the ‘father of digital printing’ has his eyes set on a second revolution, with the nanographic technology of his firm Landa. Once you understand the story of this serial inventor you wouldn’t bet against him either. Continue Reading »
Did you know there are many factors that influence how and what consumers buy. But visual appearance and colors are play the important factors. Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. So, when marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.when shopping.
Most of us turn to a mobile application to start our day. It could be for logging your fitness routine, scrutinizing your to-do list for the day, or any other task. From a simple to most complex tasks, we refer mobile applications in order to accomplish things with a flair. This certainly represents how apps have become an inevitable part of our day-to-day activities. Whether one wants to know something, wants to go somewhere, wants to buy something, or wants to do something, applications play a significant role. Continue Reading »
Coming in front of clients repeatedly or more than once is sometimes crucial for making some potential clients react or take a decisive action. Often the first campaign only facilitates an initial interaction and for grabbing their attention. But that often does not help in engaging them further until you continue reminding them about your brand presence. That is precisely where the importance of remarketing is felt more than ever.
In many cases the benefits of the initial campaign is not realized at all until you come up with a remarketing campaign. For a tremendously competitive digital field like mobile app it is more important. Remarketing campaign lets you show your brands and advertise your app to people who already visited the app. This is one great way to lure good number of people back with a renewed campaign. In nutshell, remarketing ultimately welcomes you back at the competition for visibility and grabbing attention with more vigour. Continue Reading »
The advancement in the mobile technology is rapidly evolving the business landscape. The dramatic development in the mobile technology has amazingly influenced the consumerism in the past few years. Today, the majority of the population relies on one or another mobile application for most of their needs.
The superior benefits of mobile have led to the dramatic increase in the number of mobile users. As a result, today, the mobile web traffic has surpassed the desktop web traffic, due to the obvious reasons. Whether we consider mobile payments, mobile eCommerce trends, or mobile browsing, mobile devices have become a viable choice for almost all of us (though not all). Thankfully, there is no dearth of brilliant applications in the application stores, you can get myriads of options showcased under a particular category. Continue Reading »
Looking to push your marketing campaign to promote your brand and increase awareness? Corporate videos are the way forward for many reasons and are certain to help most marketing strategies. We have asked the experts at Toast TV to share the reasons they believe in corporate video production. Continue Reading »
We are living in a very changing world and due to the fact that we are merely in a hurry, the changes are unnoticed. It sounds as a philosophical matter, but it’s a very actual fact in everything we do, including design. As an example, the “pure” designers are on extinction. Nowadays, a designer shouldn’t be only a skilled crafter of design works. He/she must be a good marketer, should have good communication skills and be prepared for every new type of challenge. Yeah, a designer who is focused 100% only on design has a great chance of not getting hired. It’s sad and I think that this situation will continue until the end of the world. This supposition isn’t just a personal remark, it’s the collective idea of the design community! Continue Reading »
Inbound Marketing today is becoming more favored by the marketer then outbound marketing. Inbound marketing is a cheaper and more efficient, since it bring customer to you through content marketing or social media marketing, positioning your company as a helpful resource and cutting advertising costs along the way.
In this infographic created by the team at IMPACT Branding & Design will helps inbound marketers understand the entire inbound process from start to finish. There are 6 steps to follow – presented in a clear, compelling way: Continue Reading »
You just starting a new business, and you know today is more difficult to stand out from the crowd and grab your costumer’s attention.
In this easy-to-digest infographic, by the team at PromotionalGifts.com will guide you through the complete process of developing your creative business marketing and sticks with your audience.
Start from defining your brand to maximising your social marketing then offer customers real-world value. They’ve covered all you need to make a good start. Continue Reading »
Have you noticed that you already do a great job to make your customer connecting to you?
Building a better engagement with customers is not easy; a lot of things to think about and researched, but you do not have to think about it alone. Well, I never get tired of saying this, a good imitate that can develop is a good marketer. Continue Reading »