iBrandStudio - Resources in Designing Your Brand Identity

The Story Behind the ‘Father of Digital Printing’

Father of Digital Printing Story
Posted March 18th, 2016 in Articles by Guest Author

It’s more than 20 years since Benny Landa was credited with a digital printing revolution, but the 68-year-old entrepreneur doesn’t want to stop there. The man who affectionately known as the ‘father of digital printing’ has his eyes set on a second revolution, with the nanographic technology of his firm Landa. Once you understand the story of this serial inventor you wouldn’t bet against him either. Continue Reading »

Color Psychology: How Do Colors Affect Purchases (Infographic)

Posted October 24th, 2015 in Articles by Eko S

Did you know there are many factors that influence how and what consumers buy. But visual appearance and colors are play the important factors. Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. So, when marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.when shopping.

Learn more about color psychology and how it influence purchases in this infographic by KissMetrics.com. Continue Reading »

A Brief Guide To Strategize The Marketing Of Mobile App

Posted October 2nd, 2015 in Articles by Guest Author

Most of us turn to a mobile application to start our day. It could be for logging your fitness routine, scrutinizing your to-do list for the day, or any other task. From a simple to most complex tasks, we refer mobile applications in order to accomplish things with a flair. This certainly represents how apps have become an inevitable part of our day-to-day activities. Whether one wants to know something, wants to go somewhere, wants to buy something, or wants to do something, applications play a significant role. Continue Reading »

How to do Mobile App Remarketing through Google Adwords?

Mobile App Marketing
Posted September 26th, 2015 in Articles by Guest Author

Coming in front of clients repeatedly or more than once is sometimes crucial for making some potential clients react or take a decisive action. Often the first campaign only facilitates an initial interaction and for grabbing their attention. But that often does not help in engaging them further until you continue reminding them about your brand presence. That is precisely where the importance of remarketing is felt more than ever.

In many cases the benefits of the initial campaign is not realized at all until you come up with a remarketing campaign. For a tremendously competitive digital field like mobile app it is more important. Remarketing campaign lets you show your brands and advertise your app to people who already visited the app. This is one great way to lure good number of people back with a renewed campaign. In nutshell, remarketing ultimately welcomes you back at the competition for visibility and grabbing attention with more vigour. Continue Reading »

10 Common But Hidden Mistakes Of Mobile App Marketing

Mobile App Marketing Mistakes
Posted September 16th, 2015 in Articles by Guest Author

The advancement in the mobile technology is rapidly evolving the business landscape. The dramatic development in the mobile technology has amazingly influenced the consumerism in the past few years. Today, the majority of the population relies on one or another mobile application for most of their needs.

The superior benefits of mobile have led to the dramatic increase in the number of mobile users. As a result, today, the mobile web traffic has surpassed the desktop web traffic, due to the obvious reasons. Whether we consider mobile payments, mobile eCommerce trends, or mobile browsing, mobile devices have become a viable choice for almost all of us (though not all). Thankfully, there is no dearth of brilliant applications in the application stores, you can get myriads of options showcased under a particular category. Continue Reading »

The Importance of Corporate Video Production

Corporate Video Production
Posted August 17th, 2015 in Articles by Eko S

Looking to push your marketing campaign to promote your brand and increase awareness? Corporate videos are the way forward for many reasons and are certain to help most marketing strategies. We have asked the experts at Toast TV to share the reasons they believe in corporate video production. Continue Reading »

4 Important Advantages for A Logo Designer to be Present on Behance and Dribbble

Advantages Behance Dribbble for Logo Designer
Posted August 6th, 2015 in Articles by Daniel Pintilie

We are living in a very changing world and due to the fact that we are merely in a hurry, the changes are unnoticed. It sounds as a philosophical matter, but it’s a very actual fact in everything we do, including design. As an example, the “pure” designers are on extinction. Nowadays, a designer shouldn’t be only a skilled crafter of design works. He/she must be a good marketer, should have good communication skills and be prepared for every new type of challenge. Yeah, a designer who is focused 100% only on design has a great chance of not getting hired. It’s sad and I think that this situation will continue until the end of the world. This supposition isn’t just a personal remark, it’s the collective idea of the design community! Continue Reading »

The Inbound Marketing Process: 6 Easy Steps to Follow (Infographic)

Inbound Marketing Process
Posted June 16th, 2015 in Articles by Eko S

Inbound Marketing today is becoming more favored by the marketer then outbound marketing. Inbound marketing is a cheaper and more efficient, since it bring customer to you through content marketing or social media marketing, positioning your company as a helpful resource and cutting advertising costs along the way.

In this infographic created by the team at IMPACT Branding & Design will helps inbound marketers understand the entire inbound process from start to finish. There are 6 steps to follow – presented in a clear, compelling way: Continue Reading »

Begginer’s Guide to Memorable Marketing (Infographic)

Memorable Marketing How To
Posted May 20th, 2015 in Articles by Eko S

You just starting a new business, and you know today is more difficult to stand out from the crowd and grab your costumer’s attention.

In this easy-to-digest infographic, by the team at PromotionalGifts.com will guide you through the complete process of developing your creative business marketing and sticks with your audience.

Start from defining your brand to maximising your social marketing then offer customers real-world value. They’ve covered all you need to make a good start. Continue Reading »

The Secrets of 5 Top World Banks to Convince Their Customers in Facebook

Facebook Marketing
Posted March 27th, 2015 in Articles by Ratih

Have you noticed that you already do a great job to make your customer connecting to you?

Building a better engagement with customers is not easy; a lot of things to think about and researched, but you do not have to think about it alone. Well, I never get tired of saying this, a good imitate that can develop is a good marketer. Continue Reading »

Internet Marketing 101 and its Types

Internet Marketing 101
Posted February 12th, 2015 in Articles by Guest Author

Internet Marketing or Online Advertising is a widely used PR & Marketing process adopted by almost every commercial brand and company out there. It is the lifeline of commerce and each day sees more and more companies using the online platform to reach out to their existing customers as well as blinding new client bases. Continue Reading »

Effective Facebook Marketing: Top Franchise Brands Reveal their Strategies

Facebook Marketing Strategies
Posted January 29th, 2015 in Articles by Ratih

Don’t you wish there is an easier way to marketing in Facebook? A simple and buzz way to introduce your brand business products? From coming up with ideas to promoting and marketing.

Than luckily for you, in this article I will reveal all that answers. Especially for you who have an franchise business this article will helped you so much because I reveal from top franchise brands with real examples but it’s an easy way to imitate. Since a good marketer is a good imitation that in the imitation they improved and developed.

So, to help you out become a good imitate marketer. Let’s check out the case studies below: Continue Reading »

How To Stand Out at Trade Shows: 4 Tips that Easy to Follow

How To Stand Out Trade Shows
Posted January 24th, 2015 in Articles by Guest Author

There can be no greater way to reach your target audience than at a trade show or exhibition. Being able to exhibit your products and services offers the perfect opportunity to connect with your existing and potential customer base. A huge and relevant audience all under one roof is in the palm of your hands and all you need to do is make the most of the opportunity. If organised correctly, attendance at industry events can provide cost effective exposure for your business to hundreds of professionals within your industry. Continue Reading »

What Works Best in Digital Marketing Today (Infographic)

Digital Marketing Strategies 2015
Posted January 23rd, 2015 in Articles by Eko S

The internet users by the end of 2014 reached almost 3 billion. It show us, the importance of digital marketing today for your business brand. But what are the digital marketing techniques that marketers find most effective?

This infographic by the team at Smart Insights will show you the trend of user activity using internet, customer lifecycle management and 3 pillars to help you plan, manage and optimize your digital channels in 2015. Continue Reading »

Twitter Marketing: How These 5 Top Consulting Firm Brands Convince The Clients

Twitter Marketing Tips
Posted January 12th, 2015 in Articles by Ratih

Do you want to work at home with great job? One answer is to develop a consulting business. Today, this kind of business becomes a trend because so many companies need consulting services to develop its business.

If you already run this business, than what you should do next? Do you have to be visible and reliable? Or, you share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on the other sites. Continue Reading »

Learn What The Top Restaurant Brands do to Engage their Facebook Fans

Top Restaurant Brands Facebook Marketing
Posted December 13th, 2014 in Articles by Ratih

Knowing what you have to publish when promoting your brand in Facebook isn’t easy, it’s took time and research to generate the buzz! Especially for you that have restaurant business, I’m sure you already have many competitors that can eat you any time they can. If you don’t have strong social media marketing.

In this post, I will show you what the top restaurant brand did to reach their success. As you know, learn from the best is the perfect ways. The key point is you should be different from your competitors. Before we get started I suggest you make a list of all yours competitor first. Once you have that list you will know what you have to do to make you different from them. Continue Reading »

9 Easy to Follow B&B (Bed and Breakfast) Brands Facebook Marketing Strategies

Facebook Marketing Strategies
Posted November 20th, 2014 in Articles by Ratih

B&B (Bed and Breakfast) at this time looks very promising. Typically, B&B are private homes offering accommodation with fewer than 10 bedrooms available for commercial use. Lots of old, seaside or mountain home that has plenty of room transformed into a Bed & Breakfast.

The idea is quite simple that is to take advantage of the empty room to generate a profit, and rules for starting a business is also so simple not like hotels. If you’re interested to start your own B&B business Entrepreneur.com has write a how-to guide for you. Continue Reading »

5 Unconventional Ways to Promote Yourself as A Logo Designer

Logo Designer Marketing Tips
Posted November 17th, 2014 in Articles by Daniel Pintilie

Theoretically, the most important design project must be awarded to the most competitive designer. The more skilled a designer is, the more challenging the projects must be for this person to feel accomplished. However, reality is different from theory. In the majority of cases, the skilled or the less skilled designers aren’t the ones who receive the most interesting projects. These are received by the ones that really want to get them! More exactly, the ones that are remarked by the clients. Unfortunately, Continue Reading »

Case Study: How The Top 10 Game Brands do Great Marketing in Facebook

Facebook Marketing Strategies
Posted October 28th, 2014 in Articles by Ratih

Marketing activities on Facebook not only bring fans traffic, but more than that. You have to make your fan page more helpful and interesting. Just think, fans can easily like your page but they also can easily leave your page just because they get bored.

It is important to realize, at this time fans getting smarter if no one can they get out of from page like an information or promotion than in a minutes they will hit the dislike button. Continue Reading »

5 Surprising Facebook Engagement Strategies from Top Newspaper Brands

Facebook Marketing
Posted October 17th, 2014 in Articles by Ratih

Today, content is everything. When you start a business you should realize you have to fill it with quality content. Thanks to social media today, not only text content but also visual content that is considered as a quality content that quite effective and easy to do.

This visual content can be a video, picture, or infographic. All you have to do is focusing visual content it is because you will get many benefits from this quality content. Continue Reading »

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