Today, content is everything. When you start a business you should realize you have to fill it with quality content. Thanks to social media today, not only text content but also visual content that is considered as a quality content that quite effective and easy to do.
The goal of marketing is increasing sales and achieving a sustainable competitive advantage (Wikipedia). And to achieve that goal, you as the marketers should stay update and develop your skills to take your marketing to the next level.
Became known in candy maker brand is not enough. You should build your reputation and increase consumers trust to use your product. Although you have offered various discounts may not be able to make your customer interesting, even these steps would be seen as a cheap product that utilizes the opportunity. So be savvy is not cheap.
Starting a business is not easy and of course you will find your competitors. You must have an identity to differentiate you with your competitors. I already read a great article that made me realize that brand identity is essential: 7 Branding Facts Every Entrepreneur Need to Know. Continue Reading »
Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »
You always hear that traditional marketing still playing special role. Many article discuss it to show you how the traditional marketing still important in social media strategies. Now, how if the traditional marketer like the food truck can go viral with their social media?
Do you already have a marketing brand strategy on Facebook? Various kinds of brand that is currently conducting a campaign on Facebook have a wide range strategy to reach his target market. All of this because the competitive world needs every brand to show his quality with easy way by utilizes social media.
Especially for the university brand the biggest problem is what everyone else thinks about their institution: Is it quality enough to get appropriate science for the future?
“Schools have realized that this is a very competitive market. If you want more students and get more money, you need to give more point of difference”; said Hayes Roth, VP worldwide marketing at Landor Associates. Continue Reading »
Digital marketing is a trend today, many business has change their marketing strategies to online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace. Continue Reading »
Anger can have an impact in marketing, of course is not good for a company, but did you know there is creativity behind anger. At first glance of course when you are dealing with angry customers, employees or business partners, you only can see negative effects. But, did you know that? Angry feeling in marketing can change behavior ranging from ordinary until drastically. Continue Reading »
Have you ever heard about social marketing funnel? If you’ve never heard before, than this article will explain to you n more detail with simple and make you sure why you should have one.
Infographic belongs to QuickSprout.com explained that the use of social media and email to flip the sales funnel, turning existing customers into your greatest advocates and sales people. This is because there is a difference between traditional marketing and social media marketing. Continue Reading »