Email marketing isn’t going anywhere! This OG marketing strategy continues to be a dominant force, with the second-highest ROI compared to other marketing channels. No surprise then that three out of four marketers are already using email, and 87% plan to keep it pumping in 2024.
But the key to success lies in adaptation. Today’s email marketers must be ready to evolve and embrace new trends to stay ahead of the curve.
And looks like they already have in the case of AI-integrated email marketing. More than half (51%) of those surveyed across the US, UK, and Europe think AI email marketing is way more effective than the old-school way. The future of email marketing is here, and AI fuels it.
As we peer into the future of email marketing for 2024, the sharpest minds in the biz are pointing towards a major shift–AI governing email marketing trends in 2024.
In this post, we’ll give you a detailed run-through of AI-based email marketing as the hottest email marketing trend in 2024. Let’s put AI to work for you.
Top 5 AI-powered Email Marketing Trends in 2024
1. Hyper-personalization
Des Brown, Director at TouchBasePro says,
“As generative AI tools become more widespread, ESPs (Email Service Providers) are moving towards integrating advanced AI features. This means marketers can soon hyper-segment audiences, analyze email performance, and create highly personalized email experiences at scale.”
2024 is all about hyper-personalized email marketing using AI tools. Imagine sending emails that are so relevant they practically read minds!
Hyper-personalization is the next level of email marketing, where emails feel less like generic messages and more like personalized recommendations from a friend.
Imagine this: a customer browses your website for running shoes. Before they even consider contacting you, they receive an email highlighting your top-rated running shoes, training tips, and motivational content.
AI-powered email marketing lets you send hyper-relevant content aligning with their preferences and stage in the buying journey. Consequently, you will experience several benefits, such as:
- Say goodbye to guesswork. AI learns from customers’ past behavior, purchase history, and real-time interactions. You can identify patterns and anticipate what they might be looking for – before they even know they need it!
- Hyper-personalized emails can suggest relevant products, answer unspoken questions, and guide customers seamlessly through the purchase process.
- Imagine offering solutions to pain points before they arise! This level of anticipation fosters customer loyalty and builds lasting brand relationships.
So, here are some hyper-personalization tactics to steal and ace AI-driven email marketing trends in 2024.
icon-angle-right Optimized Subject Lines
Hyper-personalized subject lines attract recipients and are more likely to be opened. Including a customer’s name is a good start, but for true hyper-personalization, add a specific detail.
For instance, “Refill time, Emily! Stock up on your favorite healthy snacks (20% off this week only!).”
icon-angle-right Product Recommendation Emails
Use AI to analyze customer behavior and predict future preferences. And send emails featuring curated product recommendations with a high likelihood of conversion.
icon-angle-right Tailored Offers
Craft targeted offers that directly address individual needs and interests. Imagine sending emails showcasing highly relevant products based on browsing history or past purchases – a strategy guaranteed to grab attention and boost engagement.
icon-angle-right Personalized Birthday Greetings
Send targeted offers and gifts tailored to each customer’s interests. Imagine sending a curated list of perfect presents – now that’s a birthday email they’ll remember!
icon-angle-right Loyalty Programs
Send emails that display real-time loyalty points and personalized redemption options based on browsing history and purchases.
icon-angle-right Dynamic Content
Dynamic content uses real-time data to craft hyper-relevant messages. Think emails that say, “Hey [Name], we saw you eyeing those [Product Name] sneakers – here’s a special 20% off just for you!”
2. Segmentation and Targeting
Segmentation is a powerful email marketing tool, but in 2024, AI is taking it to the next level. Here’s what you need to know:
- AI analyzes vast amounts of customer data (demographics, behavior, purchases) to create super-specific audience segments. This gets your emails to the right people, right when they want them.
- AI goes beyond past behavior. It uses predictive analytics to identify customers at risk of churn, predict future purchases, and pinpoint high-value customers. Imagine sending targeted retention campaigns or exclusive deals based on these insights.
Source: Tira Beauty - It’s not just “what” you send but “when.” Predictive analytics analyze user behavior to determine the ideal moment for each email. This guarantees your messages land in inboxes when recipients are most receptive, leading to peak engagement and click-through rates.
Source: Neil Patel - AI doesn’t stop learning. Segments automatically adjust based on customer behavior and market changes. This ensures your targeting stays razor-sharp and your campaigns deliver maximum impact.
3. A/B testing Automaton
Alexandra Palau, CEO, All About Email Marketing
“I’m personally excited about the impact of AI on A/B testing. It’s poised to provide instant insights, clearly understanding which strategies resonate best with different audience segments. This means we can optimize our campaigns more efficiently, saving valuable time and resources previously dedicated to extensive testing.”
In 2024, A/B testing in email marketing is transforming. Look out for automated A/B testing powered by AI, a powerful trend that streamlines the process and maximizes campaign effectiveness.
Here’s what this means for you:
- AI automates the creation of variations for email elements like subject lines, content, visuals, and even send times. This eliminates manual work and ensures a wider range of testing possibilities.
- AI leverages existing audience data to segment your recipients and distribute test variations strategically. This ensures you get the most accurate results from each test.
- AI analyzes the performance of each variation, automatically identifying the winning elements. This knowledge is then fed into the system to optimize future email campaigns. The result? Data-driven email marketing with laser precision.
4. Subject Line and Content Optimization
Kevin Kao, Co-Founder & Partner, KASLE Digital LLC
Crafting subject lines that get opened is a constant battle. 2024 AI will change the game with content and subject line optimization. Here’s how:
- Forget writer’s block. AI uses advanced algorithms to generate compelling subject lines tailored to specific audience segments. This means subject lines that resonate with each recipient, grabbing their attention and driving opens.
Source: Blendjet - AI analyzes past campaign data to identify the winning elements of past subject lines. Word choice, length, tone, and even emotional triggers – AI factors everything to craft the perfect subject line recipe for each segment.
- Maintaining brand voice is key, but so is adapting to your audience. AI tools personalize email content based on recipient demographics and past interactions. Imagine emails that feel both familiar and perfectly tailored, fostering deeper connections.
5. Email Content Curation
Jenny Maglio, Director of Marketing, Imn Greenius
“In 2024, AI’s momentum continues to rise. It will refine copy, provide testing suggestions, and offer content recommendations. However, it’s crucial to remember that AI shouldn’t replace the marketer. Instead, when combined, AI will elevate and enhance marketing efforts, leveraging the marketer’s knowledge of the company, content, and history.”
Curated content emails feature informative and relevant content from trusted sources, delivered directly to inboxes.
These emails aim to surprise and delight recipients with interesting discoveries they might not have found on their own.
In 2024, AI-driven content curation will emerge as the ultimate trend in reshaping email marketing. But what makes it so revolutionary?
- Think about it—how often do you receive emails that truly speak to your interests? With AI at the helm, email content becomes more personalized than ever before. By analyzing your preferences and past interactions, AI algorithms curate emails filled with products, articles, and offers tailored specifically to you.
- With dynamic content generation, emails become dynamic and adaptable. Picture this: real-time updates on trending topics, personalized recommendations that evolve with your interests, and always spot-on offers.
- Curating content for every single recipient sounds like a nightmare, right? AI makes it a reality. This automated process ensures every email is dynamic and responsive, adapting to individual preferences for maximum impact.
- Customer interests are fluid, and your emails should be too. AI keeps pace by constantly learning and adapting content based on changing engagement patterns. This ensures your emails stay fresh and relevant, keeping your audience hooked.
Final Thoughts
AI is no longer a futuristic concept; it’s the driving force behind the most impactful email marketing trends in 2024.
Marketers who embrace AI can unlock the power of hyper-personalization, achieve laser-focused audience targeting, and deliver effortlessly optimized campaigns.
The result? Deeper customer engagement, increased loyalty, and a future-proof email marketing strategy. Don’t get left behind – harness the power of AI and watch your email marketing soar.