Are you willing to create a personal logo for your brand but confused about where to start from? If indeed, then worry no more! But Before getting deep into the main talk, let’s first explore what is a personal logo.
What is a personal logo?
A personal logo design is a visual symbol that effectively describes your brand. A personal logo builds your brand identity and increases your business value.
Representing your brand’s vision through a combination of text and imagery is very much influential. A personal logo engages your customers to interact easily with your brand. Creative and meaningful logos grab the attention of your target audience and help in expanding your business.
The importance of creating a personal logo is undeniable as every brand maybe small or large is recognized through a unique logo. A personal logo is essential to quickly get you identified within the huge marketplace.
Moreover, creating a personal logo helps in building a strong connection, relation, and trust with your customers. Because customers always prefer a brand that delivers a positive experience, happiness, satisfaction, and comfort.
Factors to be considered before creating a personal logo
The following are some factors that must be considered before the designing of a personal logo.
icon-angle-right Identify your target audience
The first and foremost factor to consider before creating a personal logo is to identify your target audience. Create demographics of your audience including age, gender, education, culture, income, and social background.
Ask yourself who is going to buy your product, what are problems faced by the audience, and want they demand. By having a clear mindset regarding the target audience you’ll be able to create a personal logo easily and quickly.
icon-angle-right Think about adding your name
Before adding your name to the logo, think about your profession, niche, or expertise. If you want to create a logo that expresses your identity itself, then there is no need of adding the name of your brand to the logo.
However, if your brand name is distinct and unique, then think about adding it to your logo. You can opt for an acronym if your full name is not significant.
icon-angle-right Get inspiration logo ideas
Have some inspirational ideas for your personal logo before creating a final design. Through inspirational logos, you can bring out some beauty and style in your personal logo.
icon-angle-right Practice rough drafts and sketches
Practicing sketches and drafts on a rough paper gives you more ideas and spaces to create a personal logo. The more you draw and sketch a draft of your logo design, the more are the chances of coming up with new and creative logo ideas.
In this step, you don’t need to focus more on the details of the logo because it’s not the final step. Once you’re done finalizing the sketch of your logo, you can then add details to it like color, style, elements, etc.
icon-angle-right Know your competitors
Knowing your competitors and their branding strategy can help you with creating a logo for your business. This is incredible assistance in getting a decent piece of the pie over the long haul.
Recall that shoppers partner the nature of the logo plan with the nature of your product or service. Along these lines, the logo can be an approach to have a cutthroat edge in the market among your business competitors.
How to create your own personal logo for your brand
An exceptional logo is simple, clear, and unique. It should convey the meaning of your brand innovatively. Logo designing includes the three things that must be followed according to the designing need of your brand. The following are the steps require to create a unique personal logo.
1. Typography
Making your brand language readable, legible, and appealing is known as typography. Line spacing, line length, typefaces, point sizes, etc. are included in typography. Typography is utilized to impart manner of speaking and character.
Pick typography that reflects what your brand relies on—regardless of whether it’s exquisite, customary, capricious, present day. Typography ought to be visually pleasing and practical simultaneously.
Your decision of typography matters since it impacts client experience. So, make sure it distinctly identifies your brand among your competitors.
2. Colors
Telling your brand story through unique colors makes a significant impact on your brand. It identifies the level of professionalism and your commitment to your brand. Stick to a color that speaks out about your brand and about the services you’re providing.
For example, the blue color showcases the symbol of security & reliability. So, displaying your brand logo with meaningful colors helps your brand grow and succeed.
3. Engaging & simple iconic elements
Graphic elements, symbols, and icons make your logo look impressively unique and engaging. The icons used in the creation of logo design should link to your brand and the services your brand provides.
Icons and elements should be chosen keeping in mind the targeted audience. Realistic components, images, and symbols add interest and make your logo visually more appealing.
4. Picking the right type of logo
Monogram logos, abstract logos, pictorial marks, wordmarks, mascots, combination marks, are the types of logos, which are included in logo designing.
It’s up to your choice that which type of logo design that they want to create for their brand. Let’s have a brief introduction on different types of logos you can opt for creating a personal logo.
- Wordmarks: If you wish to add a full company name to your personal logo, then picking up the wordmarks is the best option.
- Mascot Logo: As a brand owner you have the option of making your own face mascot and using it as your personal logo. It helps in creating a strong brand identity.
- Combination Logo: A combination logo incorporates both an image and text. This may be an excellent option for creating your personal logo because you can choose a suitable image and add your name beneath it.
- Fonts inside a shape: You can place your whole name inside a rectangular crown or any other form using fonts inside a shape. As a result, this could be an excellent option for personal logo creation.
5. Design style
Design your personal logo by having a look at the different styles available. Select the design style that suits your brand and helps in giving a distinctive look to your logo.
The following are the different types of design styles that you can choose for creating a personal logo.
- Classic style: Classic style of lettering is related to the product or services of the bygone era. It’s the best option if your brand is following the classic traditions and techniques of the business.
- Modern style: Planning to create a modern, simple, and minimalistic personal logo for your brand. If yes, then pick up the modern design style that incorporates only a few design elements to keep it simply straightforward.
- Handcraft: Give a rustic and earthy look to your personal logo design by using a handcrafted style that shows a unique brand personality.
- Fun and quirky: Brand that is related to entertainment, media, and fun industry can get their personal logos created using fun and quirky design style.
6. Make memorable logos
A personal logo must be simple, unique, straightforward, and easy to memorize by the target audience. It helps in building brand loyalty with your customers because once customers recognize and memorize your brand personal logo they will surely choose your brand over the other brand.
It’s because of the trust that your customer has to establish with your brand. For example, you’re at a shopping mall and there you see a Nike outlet you’ll instantly recognize the brand by its unique logo.
You’ll be ready to buy Nike apparel because you trust that brand and you know it’s worth buying. So, you must come up with a personal memorable logo that your target audience can easily remember and recall.
7. Using negative spaces
Be smart when designing a personal logo for your brand by using negative spaces in your logo. Negative space is the space between two design elements to create illusions that attract viewers. The brand logo of FedEx is an example where negative space is been utilized.
The logo is created by hiding the arrow in white space between the letters E and x. You can also create a logo by using negative spaces to establish a brand identity. But it’s important that your white space looks natural and not orchestrated.
8. Timeless logo
Creating a personal logo must be versatile and timeless to avoid redesigning it over and over again. If you’re designing a logo that follows the latest design trend, then you’ll require to update and redesign your logo.
The disadvantage of following the trending design is that it changes gradually and your audience will consider your logo as outdated and old-fashioned.
To avoid this, make sure you’re not including the latest design trends in your personal logo. Keep it straightforward by following the basic design ideas that people admire even after decades.
Wrapping up
Creating a personal logo for your brand is of significant importance as it helps in creating a strong customer base, unique brand identity, and loyalty.
It’s the basic building block of your business as it showcases your brand name and differentiates you from your competitors Your personal logo is probably going to be one of the main connection’s individuals have with your brand and it’s your chance to establish a positive first impression, show you convey quality assistance, and outwardly express your motivation.
About the Author!
Linda Hartley is a digital marketing manager at Appstirr, who loves to write content on the latest topics, including Blockchain, B2B business models, application development and much more.