If you’re looking for ways to boost your website’s conversion rate, conversational AI may be the answer. By using conversational AI, you can create a more engaging and personalized user experience that will encourage visitors to convert.
In this article, we’ll discuss six tips for using conversational AI to improve your conversion rate. But before that, let’s understand what conversational AI is and how it helps in improving conversion.
What is Conversational AI?
Conversational AI is a technology that allows humans and computers to communicate with each other in natural language. This means that you can have a conversation with your computer, and it will understand what you’re saying.
Conversational AI has many applications, but it is most commonly used for customer support and marketing. In customer support, conversational AI can be used as chatbots to answer questions and solve problems. In marketing, conversational AI can be used to create a more engaging user experience that encourages visitors to convert.
How does Conversational AI help in Conversion Rate?
Conversational AI can help in conversion rate by providing a more engaging user experience. When visitors have a conversation with your computer, they are more likely to be engaged and convert.
In addition to providing a more engaging user experience, conversational AI can also be used to gather data about your visitors. By understanding what your visitors are looking for, you can create a more personalized experience that encourages them to convert.
Conversational AI is still a relatively new technology, and there are many ways it can be used to improve the conversion rate. In the coming years, we’ll see even more applications of conversational AI in marketing and customer support.
Now that we’ve understood what conversational AI is and how it helps in conversion rate, let’s move on to the six tips for using conversational AI to improve your conversion rate.
6 Tips to Boost Your Conversion Rates with Conversational AI
#1. Use Conversational AI for Customer Support
One of the most common applications of conversational AI is customer support. Chatbots can be used to answer questions and solve problems.
By using chatbots for customer support, you can free up your human agents to handle more complex tasks. This will improve the efficiency of your customer support system and increase the satisfaction of your customers.
Chatbots are also a great way to gather data about your customers. By understanding what your customers are asking, you can create a more personalized experience that encourages them to convert.
#2. Integrating Conversational AI with PPC Campaigns
Conversational AI can also be used to improve your PPC campaigns. By using conversational AI, you can make your landing pages more engaging and personalized. This will encourage visitors to convert.
When people find conversational AI like chatbots on landing pages, they find it more valuable and their trust towards the company increases.
In addition to making your landing pages more engaging, you can also use conversational AI to gather data about your visitors. By understanding what they are looking for, you can create a more personalized experience that encourages them to convert.
#3. Creating Lead Magnets with
Another way to use conversational AI to improve your conversion rate is by creating lead magnets with conversational AI. Lead magnets are offers that you give away in exchange for contact information.
By using conversational AI, you can create lead magnets that are more engaging and personalized. Since conversational AI engages with the visitors, there are high chances that they capture the contact information of the visitors.
Well, it’s not just limited to collecting emails (although emails are very important in lead generation), you can collect phone numbers, social media profiles, and just about anything using conversational AI.
#4. Using Media to Enrich Conversations
By using media or in simple words, graphics like GIFs or emojis, you can enrich the conversation with your visitors and make it more engaging.
Since people love visuals, using media in your conversations will keep them hooked to the chatbot and they are likely to convert. You can use emojis, GIFs, or even videos to enrich your conversations with your visitors.
In addition to keeping the conversation alive, you can also use media to better understand your visitors. By understanding what they are reacting to, you can create a more personalized experience that encourages them to convert.
#5. Train Your Chatbot to Handle Common Customer Inquiries
One of the best ways to use conversational AI to improve your conversion rate is by training your chatbot to handle common customer inquiries.
By training your chatbot to handle common customer inquiries, you can free up your human agents to handle more complex tasks. This will improve the efficiency of your customer support system and increase the satisfaction of your customers.
In addition to handling customer inquiries, chatbots can also be used to handle other tasks like taking orders or bookings. By using chatbots for these tasks, you can improve the efficiency of your business and increase the satisfaction of your customers.
#6. Keep Your Chatbot Updated With The Latest Trends and Technologies
Last but not least, you need to keep your chatbot updated with the latest trends and technologies.
By keeping your chatbot up-to-date, you can make sure that it provides the best possible experience to your visitors. You can also use the latest trends and technologies to improve the efficiency of your business.
Future of Conversational AI
The future of conversational AI is looking bright. With the increasing demand for conversational AI, the technology is only going to get better and more efficient.
In the future, we can expect to see more advances in conversational AI that will help improve the conversion rate of businesses. We can also expect to see more chat bots being used for a variety of tasks like handling customer inquiries, taking orders, or bookings.
Below is the infographic from GetVoIP that includes some statistics of how conversational ai is changing the digital landscape and improving leads and conversion rates. It also includes what future conversational ai holds.
About the Author!
Reuben Yonatan is the founder and CEO of GetVoIP, a VoIP comparison resource that helps companies understand and choose a business communication solution for their specific needs. Reuben helps SMBs align business strategy with culture and improve overall corporate infrastructure. Follow him on Twitter @ReubenYonatan