iBrandStudio - Resources in Designing Your Brand Identity

Checklist: 5 Steps Developing a Strong Corporate Identity

corporate identity checklist
Posted January 30th, 2016 in Articles by Eko S

Does your business have a brand identity?

This checklist created by HubSpot also with the guide will help you developing a strong brand identity.

Your brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. And the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.

Here are the 5 steps to follow as you can see in the checklist below: Continue Reading »

How To Design a Perfect Logo – 5 Main Elements That You Should Have (Infographic)

Good Logo Design How To
Posted November 20th, 2015 in Articles by Eko S

What are the characteristics of a good logo? What make a logo effective?

We are know creating a good logo design is not an easy task. But, the good news is anyone can learn on how to design a perfect logo (including you).

Read on this infographic below by the team at FastPrint.co.uk to help you produce high-quality logos that don’t suck as a serious professional. Continue Reading »

Color Psychology: How Do Colors Affect Purchases (Infographic)

how-do-color-affect-purchases-infographic-cover
Posted October 24th, 2015 in Articles by Eko S

Did you know there are many factors that influence how and what consumers buy. But visual appearance and colors are play the important factors. Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. So, when marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.when shopping.

Learn more about color psychology and how it influence purchases in this infographic by KissMetrics.com. Continue Reading »

How To Make Your Own Business Cards (The Beginner’s Guide)

Make Your Own Business Cards
Posted October 21st, 2015 in Articles by Daniel Pintilie

If you think that a business card is an old-fashioned item and you don’t need one, then you are terribly wrong! A recent study revealed that only in USA are printed approximately 317 business cards per second! Until you read this entire paragraph, only in USA are printed more than 500 business cards! The real problem is the business card design and the information it contains. The same study informs us that from the total number of handled out business cards, 88% goes to the trash in less than a week!

The idea that we are living in a digital era and the paper is a tribute to the previous era is wrong! Printing will continue to exist even though it will have a secondary role. A designer should be aware of this situation and he/she must act consequently! Having no business cards is as if you state yourself as a skilled Photoshop user, but you don’t have any idea about how to use the blurring effects. In other words, you aren’t complete without such an item. Continue Reading »

Small Business Branding Checklist: 8 Essential Steps (Infographic)

small-business-branding-checklist-cover
Posted October 7th, 2015 in Articles by Eko S

Branding is crucial to make your business stands out in the crowd, to attracting (and maintaining) a loyal customer base. So how to start it effectively?

In this infographic, the team at 99designs.com will reveal 8 essential branding steps that are extremely important for your small business.

Let’s follow the checklist then applicate in your business. Continue Reading »

A Brief Guide To Strategize The Marketing Of Mobile App

mobile-app-marketing-strategize-cover
Posted October 2nd, 2015 in Articles by Guest Author

Most of us turn to a mobile application to start our day. It could be for logging your fitness routine, scrutinizing your to-do list for the day, or any other task. From a simple to most complex tasks, we refer mobile applications in order to accomplish things with a flair. This certainly represents how apps have become an inevitable part of our day-to-day activities. Whether one wants to know something, wants to go somewhere, wants to buy something, or wants to do something, applications play a significant role. Continue Reading »

How to do Mobile App Remarketing through Google Adwords?

Mobile App Marketing
Posted September 26th, 2015 in Articles by Guest Author

Coming in front of clients repeatedly or more than once is sometimes crucial for making some potential clients react or take a decisive action. Often the first campaign only facilitates an initial interaction and for grabbing their attention. But that often does not help in engaging them further until you continue reminding them about your brand presence. That is precisely where the importance of remarketing is felt more than ever.

In many cases the benefits of the initial campaign is not realized at all until you come up with a remarketing campaign. For a tremendously competitive digital field like mobile app it is more important. Remarketing campaign lets you show your brands and advertise your app to people who already visited the app. This is one great way to lure good number of people back with a renewed campaign. In nutshell, remarketing ultimately welcomes you back at the competition for visibility and grabbing attention with more vigour. Continue Reading »

10 Common But Hidden Mistakes Of Mobile App Marketing

Mobile App Marketing Mistakes
Posted September 16th, 2015 in Articles by Guest Author

The advancement in the mobile technology is rapidly evolving the business landscape. The dramatic development in the mobile technology has amazingly influenced the consumerism in the past few years. Today, the majority of the population relies on one or another mobile application for most of their needs.

The superior benefits of mobile have led to the dramatic increase in the number of mobile users. As a result, today, the mobile web traffic has surpassed the desktop web traffic, due to the obvious reasons. Whether we consider mobile payments, mobile eCommerce trends, or mobile browsing, mobile devices have become a viable choice for almost all of us (though not all). Thankfully, there is no dearth of brilliant applications in the application stores, you can get myriads of options showcased under a particular category. Continue Reading »

Designing Effective Visual Communication: 10 Simple Tips with Examples (Infographic)

Designing Effective Visual Communication
Posted September 11th, 2015 in Articles by Eko S

A good design in visual content will help you bring your brand message to the audience or consumers more memorable and effective. Why people prefer visual content? for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone.

But how to make sure your visual content is beautiful and engaging? Here the team at ColumnFiveMedia.com has created 10 easy to follow tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.

We also adding 10 best practices + examples for designing effective visual communication from visage.co. For more, check out Visage’s free ebook, A Business Guide to Visual Communication.

Let’s check them out! Continue Reading »

The Importance of Corporate Video Production

Corporate Video Production
Posted August 17th, 2015 in Articles by Eko S

Looking to push your marketing campaign to promote your brand and increase awareness? Corporate videos are the way forward for many reasons and are certain to help most marketing strategies. We have asked the experts at Toast TV to share the reasons they believe in corporate video production. Continue Reading »

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