Many times we are not aware that any entity around us is communicating or suggesting a specific message. The human brain is based on two levels, the conscious and the subconscious one. At the conscious level the messages are usually directly communicated while at the subconscious level everything is more subtle, the suggestion being the way of conveying a message. Influencing the subconscious of people is mostly an art whereas not the doctors didn’t have too many information about the supreme computer, the brain.
The logo designers are merely trying to influence the logos viewers and many times are used methods that seem to stimulate the subconscious. A very effective way to influence the subconscious of people is to use the power of colors. Yeah, the colors are everywhere and these may be used in our advantage! This is not only my opinion or the common appreciation of the logo design community, it is scientifically proved. Continue Reading »