iBrandStudio - Resources in Designing Your Brand Identity

Small Business Branding Checklist: 8 Essential Steps (Infographic)

Posted October 7th, 2015 in Articles by Eko S

Branding is crucial to make your business stands out in the crowd, to attracting (and maintaining) a loyal customer base. So how to start it effectively?

In this infographic, the team at 99designs.com will reveal 8 essential branding steps that are extremely important for your small business.

Let’s follow the checklist then applicate in your business. Continue Reading »

A Brief Guide To Strategize The Marketing Of Mobile App

Posted October 2nd, 2015 in Articles by Guest Author

Most of us turn to a mobile application to start our day. It could be for logging your fitness routine, scrutinizing your to-do list for the day, or any other task. From a simple to most complex tasks, we refer mobile applications in order to accomplish things with a flair. This certainly represents how apps have become an inevitable part of our day-to-day activities. Whether one wants to know something, wants to go somewhere, wants to buy something, or wants to do something, applications play a significant role. Continue Reading »

How to do Mobile App Remarketing through Google Adwords?

Mobile App Marketing
Posted September 26th, 2015 in Articles by Guest Author

Coming in front of clients repeatedly or more than once is sometimes crucial for making some potential clients react or take a decisive action. Often the first campaign only facilitates an initial interaction and for grabbing their attention. But that often does not help in engaging them further until you continue reminding them about your brand presence. That is precisely where the importance of remarketing is felt more than ever.

In many cases the benefits of the initial campaign is not realized at all until you come up with a remarketing campaign. For a tremendously competitive digital field like mobile app it is more important. Remarketing campaign lets you show your brands and advertise your app to people who already visited the app. This is one great way to lure good number of people back with a renewed campaign. In nutshell, remarketing ultimately welcomes you back at the competition for visibility and grabbing attention with more vigour. Continue Reading »

10 Common But Hidden Mistakes Of Mobile App Marketing

Mobile App Marketing Mistakes
Posted September 16th, 2015 in Articles by Guest Author

The advancement in the mobile technology is rapidly evolving the business landscape. The dramatic development in the mobile technology has amazingly influenced the consumerism in the past few years. Today, the majority of the population relies on one or another mobile application for most of their needs.

The superior benefits of mobile have led to the dramatic increase in the number of mobile users. As a result, today, the mobile web traffic has surpassed the desktop web traffic, due to the obvious reasons. Whether we consider mobile payments, mobile eCommerce trends, or mobile browsing, mobile devices have become a viable choice for almost all of us (though not all). Thankfully, there is no dearth of brilliant applications in the application stores, you can get myriads of options showcased under a particular category. Continue Reading »

Designing Effective Visual Communication: 10 Simple Tips with Examples (Infographic)

Designing Effective Visual Communication
Posted September 11th, 2015 in Articles by Eko S

A good design in visual content will help you bring your brand message to the audience or consumers more memorable and effective. Why people prefer visual content? for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone.

But how to make sure your visual content is beautiful and engaging? Here the team at ColumnFiveMedia.com has created 10 easy to follow tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.

We also adding 10 best practices + examples for designing effective visual communication from visage.co. For more, check out Visage’s free ebook, A Business Guide to Visual Communication.

Let’s check them out! Continue Reading »

The Importance of Corporate Video Production

Corporate Video Production
Posted August 17th, 2015 in Articles by Eko S

Looking to push your marketing campaign to promote your brand and increase awareness? Corporate videos are the way forward for many reasons and are certain to help most marketing strategies. We have asked the experts at Toast TV to share the reasons they believe in corporate video production. Continue Reading »

4 Important Advantages for A Logo Designer to be Present on Behance and Dribbble

Advantages Behance Dribbble for Logo Designer
Posted August 6th, 2015 in Articles by Daniel

We are living in a very changing world and due to the fact that we are merely in a hurry, the changes are unnoticed. It sounds as a philosophical matter, but it’s a very actual fact in everything we do, including design. As an example, the “pure” designers are on extinction. Nowadays, a designer shouldn’t be only a skilled crafter of design works. He/she must be a good marketer, should have good communication skills and be prepared for every new type of challenge. Yeah, a designer who is focused 100% only on design has a great chance of not getting hired. It’s sad and I think that this situation will continue until the end of the world. This supposition isn’t just a personal remark, it’s the collective idea of the design community! Continue Reading »

The Complete Guide of Outsourcing Projects as A Logo Designer

Outsourcing Guide Logo Designer
Posted July 7th, 2015 in Articles by Daniel

Outsourcing is something very common these days. It’s enough a flexible program and a good communication method as Skype to may remotely work without any problem. There are still unresolved issues, especially from moral and financial perspectives, but it’s clear that outsourcing has a bright future. Continue Reading »

The Inbound Marketing Process: 6 Easy Steps to Follow (Infographic)

Inbound Marketing Process
Posted June 16th, 2015 in Articles by Eko S

Inbound Marketing today is becoming more favored by the marketer then outbound marketing. Inbound marketing is a cheaper and more efficient, since it bring customer to you through content marketing or social media marketing, positioning your company as a helpful resource and cutting advertising costs along the way.

In this infographic created by the team at IMPACT Branding & Design will helps inbound marketers understand the entire inbound process from start to finish. There are 6 steps to follow – presented in a clear, compelling way: Continue Reading »

6 Reasons Why A Logo Designer Should Have a Blog

Blog Advantages Logo Designer
Posted June 2nd, 2015 in Articles by Daniel

Nowadays, reading a blog post is something common. The ones needing some pieces of advice search for these on various blogs or forums. Practically, the blogoshere covers all the fields of our activity. Some blogs are providing very useful information while others are mediocre, but nothing manmade is perfect.

The designers are amongst the first ones that noticed the power of blogging and many of them launched very useful ones that attracted millions of views. There are huge communities around various blogs and it’s a very positive fact. In this way people interact, are formed relationships and connections with other fellows and these may be the fundament of potential businesses. Continue Reading »

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