Many times we are not aware that any entity around us is communicating or suggesting a specific message. The human brain is based on two levels, the conscious and the subconscious one. At the conscious level the messages are usually directly communicated while at the subconscious level everything is more subtle, the suggestion being the way of conveying a message. Influencing the subconscious of people is mostly an art whereas not the doctors didn’t have too many information about the supreme computer, the brain.

The logo designers are merely trying to influence the logos viewers and many times are used methods that seem to stimulate the subconscious. A very effective way to influence the subconscious of people is to use the power of colors. Yeah, the colors are everywhere and these may be used in our advantage! This is not only my opinion or the common appreciation of the logo design community, it is scientifically proved. Continue Reading »

Social media is increasingly favored by everyone, especially Facebook and Twitter. Almost every activity, what they feel or what they want will they publish on social media, not least there is a reason why they chose a brand in social media to follow. As a brand in social media actors we should understand some of the underlying reasons why the fans want to follow a brand. As said by Mr. Tony Fannin: “The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users”. (Source!)

You as an actors have to open up a brand for every type of costumer who follow your brand, with a variety of underlying reasons for people to follow a brand you have to understand what they want and what they are looking for. The following are the underlying reasons costumers follow a brand on social media: Continue Reading »

Promotional clothing isn’t always a t shirt bearing the name and logo of a fast food restaurant or a popular computer animation. It can be, but it can equally be any one of a number of other things – from the uniforms we see on store attendants, which promote by helping us to find them when we need them, to an old school tie. Continue Reading »

Vine is a new innovation that will make Instagram to seem ancient. Maybe in Instagram you can do many things with photos with modify a variety of forms, now in the Vine you will get a new form of just a look at silent photos but can see the video 6 seconds, are you become remembered with photographs of existing in Harry Potter?

But what about those who want to utilize the Vine to do branding? Of course for the brand owner should follow keep track with social media and taking advantage of the facilities offered by the new social media, because every brand needs brand building as Mr. Tony Fannin said: “Brands are built, not instantly created. It takes a commitment to a single, simple idea and staying focused in communicating this idea throughout the whole brand experience from the marketing to the store to the online experiences”. Continue Reading »

“Brands are built, not instantly created. It takes a commitment to a single, simple idea and staying focused in communicating this idea throughout the whole brand experience from the marketing to the store to the online experiences”. As said Mr. Tony Fannin as President of Bebranded.wordpress.com.

Most people believe it’s important to build a brand, but many don’t know how to start accomplishing this goal. I see a lot of marketers in social media to market their products as good listening and consumer engagement tool. However, social media alone not provide adequate facilities in helping marketers to do brand building.

But not all marketers are failing to carry out brand building in social media, with lessons learned applied to the marketer, is expected to brand building with the facilities offered by social media can be utilized to the fullest. Based on star count Mashable Social Brand Chart the Top 10 Brand Global.

Here are the lessons from 5 Top Brands to do best brand building in social media: Continue Reading »

Every industry is made up, in some part at least, of a supply chain. The supply chain is the method by which products or services are created, transferred and stored; and eventually shipped to the customer who needs them.

In some industries the final part of the supply chain, the shipping, may also be thought of as simple provision – a service is not always a tangible thing, and so may not always need physical transport from one location to another. Continue Reading »

Though it has long been recognized that social media makes a great marketing platform, partially because of its viral nature, that is not its only purpose. It is becoming more and more recognized as a means to connect to customers and to answer customer questions and providing customer service.

Though it sometimes might lead to negative exposure, it is also a perfect means for informing customers and potential customers about potential negatives such as a product recall, or lack of availability of a particular product. Continue Reading »

Personally, I think that people use too frequently terms as branding and rebranding, redesign, or brand identity. In this context, each one has an opinion; the multitude of viewpoints is welcomed but these must be based on a solid background which is not the case for the majority of individuals. My idea has at its foundation the huge numbers of clients that misuse the branding and logo design vocabulary. Yep, we should be tolerant and forgive the incorrect use of some terms but we can’t ignore when wrong ideas are strongly advocated. More concrete, a very good friend of mine told me about a client that asked for a logo redesign because it’s more than a year since it wasn’t modified. Well, just because time passes, it isn’t a valid reason to redesign a logo!

In this article I want to present my own perspective about how to redesign a logo; even if there are many similar processes with designing a new logo, the differences are major and it’s a big mistake to make confusion between the terms. The main difference between a redesign and a completely new design is the mentality approach, while the practical execution remains the same. Continue Reading »

Storytelling is not just composing a story, its a process of meaning-making. If you integrate stories into your business’ website for sure they will strengthen your positions in front of customers. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner. Stories provide some sort of a record of your business evolution, and in return your clients can use it to assess the quality of your services/products and business in general. Continue Reading »

Branding is one of the most crucial pieces to building a solid foundation when starting a company or redesigning a company. Having solid branding will separate you from your competitors, allowing your product to stick out. Continue Reading »