The huge majority of the logo designers states that trends should never be taken into account. The general opinion is that these aren’t very important and must be ignored. Altogether, why do many people study the trends and tons of talented and famous bloggers have written about them?
Yeah, a logo should be totally independent from the passing trends, but nevertheless it’s not a standing apart item; a logo plays an important role in the branding strategy and it’s a part of a website. The actual websites are very different from the ones launched two years ago; nowadays we have flat design while two years ago the skeuomorphism was at its dawn. In this context, a logo designer can’t stay isolated. It’s obvious that none can fully ignore the trends and it’s a good idea, from time to time, to check what is hot in your area. More pragmatically speaking, the design evolution is determined by the “winning trends”- these trends that influenced the designers very much and created design “revolutions”. Continue Reading »