Are you new to digital marketing? If so, just know that every move you make will be seen by your customers. After all, that’s the whole nature of the business.
Therefore, whether you’re marketing for your own business or have landed a new job, there’s a responsibility coming your way. The success of a business is judged by its marketing work.
But don’t let this get to you. Instead, thrive in the pressure and let it inspire you to create amazing things.
Here are seven cost-effective ways to get better at marketing.
#1. Attend Networking Events
There is a plethora of knowledge available on digital marketing on the internet, from podcasts to online blog posts, but there’s nothing better than attending a professional conference. They have a host of benefits that you can’t get from any other source.
Professional networking events give you the chance to listen and learn from experts in your industry. Take advice straight from the horse’s mouth and get their insights as to where your industry is heading in the near future.
Such conferences are full to the brim with interesting events, lessons and workshops, all designed to enhance your existing skills, learn something new and expand your whole understanding of the digital marketing space.
Not only only will networking events enhance your professional skills, but they also enable you to connect with like-minded individuals and build new relationships, which leads to the next cost-effect ways to get better at marketing.
#2. Connect With Like-Minded Individuals
One of the main things tasked of a digital marketer is to develop an online community. Whether it’s for your own business or as part of a global brand, active communities can make the difference between being good and being great.
So with this in mind, why wouldn’t you want to get more involved with link-minded people in your industry?
Active members of the community can help you see the big picture. This becomes important if you ever start to feel lost or question the importance of your business.
Being able to openly air out your frustrations or ask questions about topics in digital marketing that you don’t quite understand gives you confidence in your own skills and encourages you to get even better.
#3. Stay In The Know
Similar to how technology is evolving to meet modern standards and expectations, it’s important that digital marketers stay in the know and understand how customer tendencies and interactions evolve. This ranges from keeping up with new social trends to knowing how AI plays a role in their daily lives.
At the end of the day, the world of digital marketing is always ready to change in the blink of an eye. Only adaptable marketers can keep up.
So, in order to get better, you must be staying up to date with things going on in the industry as a whole.
Now, as noted by iBrandStudio, the good news is that this isn’t that hard to do. There are plenty of sources you can get useful information, including podcasts as mentioned earlier and blog posts. Get into the routine of checking up for updates on your morning commute, on your lunch break with a cup of coffee, on your way home, etc. This will help you become much better at marketing.
Of course, make sure you’re only getting your information from trusted sources – there are plenty of sites out there only looking to make a quick buck.
Note: as noted by this Inc article, it always helps to stay up to date with your own company. Understand their mission and how they keep tailoring strategies to achieve it.
#4. Practice Continuous Learning
Education is a very valuable asset, but your learning shouldn’t stop just because you’ve got a job or you’re in business. Make sure you invest in yourself throughout the journey to ensure you stand out from the crowd. Marketing is a valuable skill that companies will happily pay good money for exceptional knowledge.
As mentioned earlier, the digital marketing space is constantly evolving. This field allows you to take advantage of a host of training materials for free, or least cheap, in things like webinars and books by marketing experts. For example, this Cool Things Chicago guide has a good list of useful marketing books. When it’s focused on an area you’re interested, you’re more likely to follow through with the training.
Bottom line: don’t be afraid to invest in yourself with training materials, both online and offline. There’s literally no downside.
#5. Take a course online
Especially nowadays, in the new age of working from home, taking an online course on marketing has never been easier – or more practical. There are countless platforms online which list amazing Marketing Courses. These courses will help you improve your overall knowledge and skills. Platforms like Coursera, Udemy or MarketingProfs are only a handful of great places to start if you want to get serious about improving your marketing know-how.
One common misconception many people have is that if you have tons of experience in the marketing space, you don’t have a lot left to learn. Nothing could be further from the truth.
Marketing is not only about a set of basic rules you must follow. One of the most important aspects of a marketing job is the fact that you never stop experimenting. From A/B tests to trying out new creatives and copy, to marketing via new channels (TikTok, we’re thinking of you!), marketing is constantly changing. And you should change along with it.
The beauty with most online marketing courses is that they’re usually quite affordable and that many companies will reimburse you for part of the fees or the entire amount.
At the end of the day, when you take more courses online, you are investing in yourself. Any knowledge you gain can both help you with the current job and may also assist you in securing a new job.
#6. Connect with Peers on Professional Matching Platforms
There used to be a time when Linkedin was the only important professional social platform out there. Not anymore.
Over the last couple of years, quite a few startups have started democrating the “matching” field for young professionals. And we’re not talking about dating someone, even though, hey, you never know where things may end up.
We’re talking about platforms like Shapr or The Lunch Club which allow professionals to connect with other people based on their interests and professional backgrounds in their community or online.
With Shapr, for example, it works a bit like Tinder. You get a set of 15 recommendations per day and if another person also swipes right on you, you are connected. From there you can chat or arrange to meet in person.
This is a great tool to meet your peers at other companies and have either a digital pow-wow or to meet in person. This is perfect if you want to meet peers at other companies, learn about what they’re doing, how they’re experimenting with different marketing ideas and to bring some fresh concepts back to your workplace.
In many ways, these platforms are the best way to gain free knowledge while meeting cool people.
You may not think of this as worth your time, but it is the most common mistake people make: they don’t increase their network and attempt to learn more so they can get better at their job over time. Plus, both platforms are free, so really you’re only investing your time in this and nothing more. So do it. Today!
#7. Learn From Digital Marketing Brands And Entrepreneurs
The final cost-effective way to get better at marketing is to learn from digital marketing brands and entrepreneurs.
While networking events are cost-effective in that they provide a lot of value, if you’re new to the digital marketing industry, then they may be just out of reach initially.
However, that doesn’t mean you have to miss out. Look online for content tailored to making a marketing business or career a success.
These people are known as “thought leaders”. They have a lot of experience and share their knowledge with beginners. They know how to articulate their ideas into informative, digestible content across social media and search engines.
Use their advice to help you reach your goals. As referenced by this Forbes article, the ability to listen is just as valuable as being a marketer.
Eager to get started and take your digital marketing business or new career to the next level? These five cost-effective ways to get better at marketing will help you grow your knowledge without breaking the bank.
Digital marketing is a very rewarding industry. Not only can you better understand your own goals, but you can also get to understand more about the world around you.
No matter where you are on the journey, marketing has plenty of opportunities just waiting for you if you’re willing to put the time and effort into the craft and adapt to its ever-changing demands.
About the Author!
Marina Turea works as content manager at Digital Authority Partners to take brands to market and bring their stories to life.