5 Must-Try Email Design Trends That Will Dominate 2025

As the statistics tell, 75.4% of consumers prefer email inboxes to receive promotional messages from brands.

However, email marketing is not typically regarded as the most forward-thinking channel in terms of innovation. Partly because it’s a relatively mature technology.

Probably for the same reason, email remains a tried-and-tested tool that stands strong even when the latest digital marketing fads fade into obscurity.

Does this mean we’re settling for no changes in email marketing for 2025? Absolutely not.

Email marketing platforms constantly evolve, rolling out advanced features like automation, personalization, and interactive elements to boost engagement.

Sure, email isn’t undergoing a revolutionary overhaul. But we do expect some exciting email design trends to become hotcakes in 2025. Interestingly, some of these trends are sticking around since 2022 and continue to remain relevant today.

Are we claiming that adopting these email design trends will rescue your business from failing? Not quite. But it will definitely help you communicate your message better and adapt to shifting user habits.

Let’s dive into the five email design trends that are set to dominate in 2025.

Top 5 Email Design Trends for 2025

Keeping up with current design trends sets your email campaigns apart in the email clutter. When your emails are aesthetically on-trend, it tells your audience that you’re putting in the extra effort to grab their attention.

It’s also a smart way to create opportunities to amplify your buzz around your campaigns—and your products or services.

Email Uplers, a top email marketing agency, recently dropped an infographic highlighting the must-try email design trends for 2025. Here’s what made it to the list:

1. Interactivity

Interactivity is the email design trend you have to embrace in 2025 if you are serious about delivering exceptional inbox experiences to your subscribers. And honestly, you should.

Brands are already pushing the envelope with interactive elements like polls, product carousels, search bars, and offer reveals—especially in the eCommerce sphere.

Why is this trend catching on?

Because it actively engages your subscribers, bringing a sense of fun to otherwise promotional content. You can even gather useful data about your subscribers’ preferences and tailor content to personalize future campaigns.

And you can start simple. In fact, sometimes basic interactive elements are the best way to dip your toes into the unknown world of interactivity.

Matt Helbig, Integrated Manager at Beefree & Really Good Emails, says: “Small things, like hover effects, do not require you to change the whole design but instantly can give your emails a leg up.”

Words of caution: Do not overdo interactivity. The reason being, not all email clients support interactive elements. Overloading your email design with interactivity can hurt the user experience—especially because not all email clients support interactivity.

Also, have fallbacks, always. So that if the fancy interactive features don’t render, the email still functions and communicates its message.

Lastly, make sure your interactive emails are accessible also. And all subscribers, regardless of ability, can interact with and enjoy your emails.

2. Minimalist Design

Don’t be surprised if bare-bones email templates outperform heavily designed ones in 2025. Email design is embracing the “less is more” philosophy.

Expect brands to favor minimalist email designs featuring sleek and simple layouts, clean fonts, basic colors, and crisp visuals.

Apart from the classic principles of simplicity, color gradients also make a subtle yet impactful appearance in minimalist email designs.

This trend isn’t entirely new, but its momentum continues to grow in 2025.

Email marketers are gravitating toward clean, clutter-free designs that prioritize digestible, quick-to-read content.

That’s because minimalist designs deliver the message efficiently, capturing attention before subscribers swipe to the next email.

With 71.5% of users frequently checking emails on their mobile devices, according to a recent Mailjet survey, minimalist emails excel in responsiveness, load faster, and offer superior readability.

3. Accessibility

More than a design trend, we recognize email accessibility as a responsibility every email marketer shouldn’t overlook in 2025.

Accessible email designs are not just for users with disabilities or temporary impairments. It improves the experience for everyone by making your emails easy to navigate, read, and interact with.

Moreover, users have varying access levels to technology and reliable internet connections.

When you create accessible email designs, they are universally user-friendly and inclusive.

Brands planning to make their campaigns more accessible in 2025 will undoubtedly see significant improvements by incorporating concise copy, strong hierarchy, high contrast, Alt-text, optimal spacing, single-column layouts, and proper text alignment.

4. Dark Mode

Optimizing emails for dark mode is another trend that is expected of brands to rethink their email design approach. It’s great to see brands incorporating dark-mode styling into their designs as well.

And for sound reasons.

Reduced glare, improved contrast, better low-light reading experience, and striking visual appeal make it a timeless option for email marketers looking to create a standout experience.

In 2025, we expect more brands to adopt dark color schemes with high-end visuals for a genuinely immersive feel.

If you are one of those, using transparent PNGs, outlined fonts and images, and muted colors will help you make your emails dark-mode-ready.

5. Color Blocking

Looks like email designers are borrowing design tips from the fashion world with the rise of color blocking—a bold, eye-catching design trend that’s taking email layouts to the next level.

This bold, eye-catching design trend organizes emails into defined rectangular or circular sections, each highlighted by a distinct color.

Such an arrangement improves visual hierarchy and makes it easier for readers to navigate through your email. Both clarity and chic style in one email.

What makes color blocking so eyeball-grabbing?

It separates content into digestible chunks and injects energy into your design. Plus, with many ESPs offering easy-to-use content blocks, creating these striking layouts is now simpler than ever.

Our advice for you to hop on this email design trend is:

• Limit your color palette.
• Complementary colors work, but avoid pairing two high-saturation hues.
• Break up blocks with clean borders or overlapping elements for added dimension.

Wrapping Up

We know what you’re thinking!

Using the latest design trends in your email campaigns gives you a competitive edge. But keeping up with them can feel like a never-ending task.

The good news? You don’t have to apply them all at once—or mindlessly.

Instead, adopt trends thoughtfully and only if they align with your brand identity.

Start small. Experiment with a couple of design trends and see how your audience responds. Track your campaign results—open rates, click-throughs, and conversions.