6 Pop-Up Examples And Types: How To Grow Subscribers

Illustration by NOPE Creative via Dribbble

Pop-up ads are displayed on the top or bottom of web pages and share the same goal: capture a reader’s attention and encourage them to subscribe. They’re used on websites by scrolling elements, timed advertisements, and welcome mat pop-ups.

This is a cost-effective way of increasing website traffic and overall growth. They’re an easy, low-risk form of marketing that is usually effective and engages your customer base. Keep reading to learn more about pop-up types and the most common email pop up examples you can use for the website.

What Are Website Pop-Ups?

A website pop-up is a customized form of ad placement you can use to incentivize visitors to interact with your website to make purchases or sign up for services.

This type of ad placement shows up on the screen as an overlay that takes over the visitors’ entire screen, creating more opportunities for engagement while keeping the costs low and risk low as well.

Why Are Pop-Ups Important For Your Business?

A website pop-up can be used to grow your email list, increase revenues and convert more visitors into paying customers. A web pop-up is easy to implement, and best of all, there is no risk involved.

You’re not relying on ad networks or paid ads to drive conversions, and the tool has complete control over how the ads appear, so you can show the right content to each person who views your ad.

Things to Take Care Of When Creating A Popup

You need to take care of some basic things while you design your popup:

  1. Make sure your popups match the rest of your website’s design. If they don’t, they’re likely to look out of place and could even turn away visitors.
  2. Use a user-centered approach to creating easy to read and navigate popups. Popups should be fast and easy, not distracting or overwhelming for anyone who visits them.
  3. Test the success rate of your popups before making them live for everyone on the Internet to see. This can be done by running small tests with a portion of your email list to see how effective they are at increasing conversions over time.
  4. When you’re done with your popups and ready for the next step, make sure to use a popup service. They will help you get your subscription offers to 100% of your audience, keep track of all leads, nurture them and mark them as successful or unsuccessful.
  5. Make sure to leave yourself time to get feedback on your new ad campaign. After using the system, send out an email to everyone who signed up or visited once and ask their opinion on what they thought was the most exciting part of the popup, what they missed, if it’s too slow or fast, etc. This can help you adjust when creating the next version.

Six Email Pop-up Examples

Email Pop-up Example
Illustration by Kalyn Smith via Dribbble

#1. Time-Based Pop-Ups Example

Time is a powerful way to influence the behavior of your visitors. If you give them a limited amount of time to sign up or make a purchase, they will be more likely to respond. Time-based pop-ups track the amount of time visitors spend on your website and provide an opportunity to engage with them during their visit.

#2. Welcome Mat Pop-Ups Example

Welcome mat pop-ups are an alternative experience for visitors who have never been on your website before. They present a personalized welcome message and offer something for free like an report, white paper, or eBook to encourage new visitor engagement.

Engage your visitors with a welcome mat. This tool allows you to give them an incentive if they subscribe or purchase something within a certain period after their first visit.

#3. Scroll-Triggered Pop-Ups Example

Scroll-triggered pop-ups are one of the most popular types of pop-ups on the market today. When users scroll down the page, they show up on the screen and are triggered by their scroll movement instead of time.

This provides an opportunity to interact with visitors while they are still deciding what they want to do on your site or after making a purchase.

#4. Hello Bar Pop-Ups Example

Display a window inside the browser that allows visitors to sign up for an email list or follow you on social media. This tool connects your website with customers and lets you stay in touch with them on an ongoing basis.

#5. Exit-Intent Pop-Ups Example

An exit intent pop-up catches people at the crucial moment – when they are about to leave your website and click away. When they do, it gives them an incentive or incentive page to make a purchase or sign up for something else.

This is an effective way of keeping them on your site for longer periods – and therefore growing your email list and building an engaged audience.

#6. Click Event Pop-Ups Example

The click event pop-up is a variation on the exit intent pop-up. It causes a pop-up to show up when a visitor clicks on any of your links on your website and then moves their mouse away from the link before returning to the original website again.

Use this pop-up tool when visitors click a search link on your website. This gives them something to view and indicates that you want them to make a purchase or sign up for something.

The Bottom Line

A pop-up is a great way of driving traffic to your site without relying on paid ads. It’s easy to implement,, and works because it’s an on-page method.

Pop-ups work by triggering the affected site’s functionality to show extra information or links, so they’re ideal for driving traffic while keeping costs and risks low – which are the key components of pop-ups.

If you want to create an effective marketing campaign without spending too much money, use website pop-ups as a way of engaging visitors with more ads of your choosing and using them to build your email list quickly and profitably.

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