Selecting a company car can be a lot more complex than most people imagine. There are just so many factors to take into consideration including makes and models, price, value, features, and more. Not to mention, selecting a vehicle for your business can be quite different from selecting one for personal use. So, if this is a decision that you aren’t used to making, it can get a little confusing. Fortunately, the guidelines below outline exactly what you need to know to make the right selection for your business.
Select a Car That Reflects Your Business
The first point to keep in mind when selecting a company car is that style isn’t always the most important thing. This can be rather surprising for most business owners as these types of vehicles conjure up images of sleek and shiny cars. Rather, it is more important that the car that you choose reflects your business.
For instance, is your company focused on making deliveries or transporting smaller items from place to place? Or, perhaps, your brand is closely tied in with being green or eco-friendly. Well, if either of these points is true, then you will find that a vehicle like the Honda Fit will be ideal for your business.
Focus on Overall Value
Now, your company car is essentially an investment. Therefore, you need to make sure that you are getting your money’s worth. This is why you shouldn’t get caught up on the price alone. You should be able to determine how much your vehicle is going to cost you over the length of your ownership. So, while some vehicles may be cheaper at the beginning, you will find that costs like maintenance, fuel, and insurance can cause the overall cost to skyrocket. If you are interested in avoiding such a situation, aim for a vehicle like the Nissan Rogue, which ensures that you get the best value for money.
Look for Reliable Models
The last thing that you need is a vehicle that is constantly in the shop. This is why you will need to do your research ahead of time to determine just how reliable a particular make and model is. Here, previous customer reviews can come in handy as they will offer insight into just how well the vehicle holds up, particularly with daily use.
Consider Marketing Opportunities
There are some businesses that prefer to have their company car decked out with their brand colors and logos. While this is certainly one option, it isn’t your only marketing opportunity. There are subtler ways to make your business vehicle stand out. For example, you could try selecting a vehicle that is in a similar hue to your main brand color. This way, it will be a lot simpler to incorporate the other shades of the logo in a more refined matter. The finished result will be quite tasteful.
As you can see, there are quite a few things to consider when purchasing a company car. So, you should be careful about the decision that you make, ensuring that it is right for your company.