It could be treated as a universal truth that e-commerce has served as a gateway to the evolution of business. Several platforms like Amazon made it possible for hopeful business owners to market their products, but they also paved the way for unrealistic expectations.
Given that directions to work for delivery drivers could take them to longer routes, a swift shipping process isn’t always possible. Nonetheless, this doesn’t stop consumers from expecting their parcels at their door within a day or two.
But first, let’s find out the meaning of the product packaging and shipping process.
What’s product packaging?
As its name suggests, the product packaging simply refers to how the goods are enclosed for sale or marketing campaigns. Depending on the kind of product, some requirements should be met by business owners according to their state’s decree.
For instance, food items strictly adhere to specific packaging guidelines that’ll guarantee that the company complies with food safety measures. This packaging also conveys relevant information concerning the product, such as its use, ingredients utilized, manufacturer and the factory location, expiration date, and more.
At its core, product packaging pertains to the complete process of the product’s design, manufacturing, and marketing to the public.
What’s the shipping process?
The shipping process could be simply explained by considering it as physically moving the goods from one location to another, like moving merchandise from a warehouse to the customer’s address. To be precise, it follows the structure created by a logistics or shipping company, which will then control the handling of goods to its end-users.
Are they important?
The short answer is yes! Regardless if it’s a big or small business, its brand is highly dependent on the shipping process and product packaging in retaining customers.
It came to the point that if the packaging isn’t at par with the customer’s standards, they’re likely to leave a bad review, affecting the business’s sales.
There are many reasons why these may impact the customer’s consideration, including:
It gives away the product’s quality
In social settings, first impressions are critical in creating an excellent reputation throughout the person’s stay in the workplace. And this thought stays relevant to the product’s quality.
If customers receive a parcel with awful packaging, this won’t convince customers to buy from the same shop again and mark their products as “cheap” as the company didn’t exert any effort to personalize the item.
As they say, even if it’s not true, assumptions are dangerous. It’s worth noting that the customer isn’t only helping you earn a sale, but they’re also investing their time, money, and loyalty to your brand.
The least you can do is use high-quality materials and develop a unique design to lend your credibility to the products marketed to your shop.
There’s nothing else more frustrating than regretting spending your hard-earned money on a disappointing purchase.
It ruins the customer experience
You might be familiar with that excitement that comes after placing an order. Because you have fulfilled your responsibility as a customer, you expect the same treatment from the company.
Retailers should know that all customers consider online shopping because they prefer to control two major things, mainly the product’s price and the quick way to get their hands on the bought item.
In a survey conducted by AlixPartners, LLC, many consumers expect that they’ll only need to wait for 4.8 days before receiving their packages. Although the supply chain consulting firm clarified that this varies based on the various markets, it’s relatively quick to identify that businesses should adjust to this demand to maintain their position in the industry.
Additionally, similar market research disclosed that consumers are likely to pay for expedited deliveries if the option is offered.
If the company was successful in this aspect, you could anticipate that customers would leave positive feedback and be loyal customers to your brand. Don’t forget that these reviews could serve as the business’ testimonials and social proof that the products are worth the “hype.”
Furthermore, it minimizes the possibility of receiving customer complaints that could damage the brand’s reputation and decrease the overall sales in the long run.
How it affects you
When you’ve put a lot of thought into the product packaging, the customer gets the idea that the brand is serious about embracing its company values and promise to consumers.
Aside from encouraging people to buy the product using pretty and neat packaging, they may even provide you with free publicity by posting images of their respective social media accounts or through unboxing videos posted on sites like YouTube, which is an indirect marketing strategy itself.
Keep in mind that most people would be motivated to buy from a brand that someone they know has complimented, recommended, or loved. Thus, giving the company a boost in sales and revenues.
Not only that, but a fast shipping process allows the customer to choose you as their first option when buying online, given that you’ve successfully established trust.
In summary, both factors are significant in affecting the brand’s sales and could aid the success of the company you’re building in the future.