How To Boost Brand Awareness With SEO
Boosting brand awareness is one of the main projects of sales agents, marketers, and brand managers to improve the sales and revenue of the company. Indeed, it’s no easy task, but it’s a crucial step every business must take to achieve success.
Search engine optimization (SEO) is important in fostering brand awareness. However, everything has significantly changed over the years, including the role it once played. Gone are the days when flooding your landing pages with many keywords and brand names is enough to improve better SEO rankings.
These days, you need to establish a strategic SEO plan—for both international and local visibility—to elevate your brand awareness. Technology has redefined and reshaped how SEO functions. Its algorithms are now more innovative, more user-focused, and more complex.
So, if you’re planning to enter the world of SEO without knowing anything, it’s highly advisable to ask for help from a professional SEO services company by Jumpfactor. They’ll help you understand how SEO works and how it can improve brand visibility effectively.
Now that you know that increasing brand awareness through SEO is attainable, the most significant and most controversial question is, how? To answer that, here are some of the most effective SEO strategies that’ll help you boost your brand awareness:
1. Optimize Your Keywords
Keyword optimization is crucial for an effective and powerful SEO campaign. It’s also where most SEO experts spend most of their time focusing on improvements. Why? Because keywords may determine where your website will be placed in search results.
So, how will you choose the right keywords for your brand? Here are some techniques you may use:
- Use keyword analyzing tools.
- Check search predictions by typing words on search engines’ search bars.
- Visit online communities and forums to determine which topics are currently ravaging the internet.
It’s time to generate long-tail keywords or keyword phrases with more than three words once you’ve found the keywords to employ. They’re more specialized and targeted than short keywords, making them more capable of bringing visitors to your website.
However, avoid keyword stuffing at all costs. Otherwise, search engines will penalize your pages by lowering their ranking or failing to display them in search results.
2. Optimize On-Page Website Elements
Optimized website content helps search engines easily understand the messages on your pages. On-page elements send signals to search engines based on how they want their pages to be interpreted. These include:
This improves your page’s overall content structure by separating text walls for more readable content. Also, it helps visitors understand why they should choose your products or services (value proposition).
To optimize your website’s headers, use target keywords and ensure they’re relevant to the page’s content.
These are the underlying image descriptions search engines use to understand what images are and their relevance to your pages. Also, they show up when some images fail to load correctly.
To optimize your alt tags, provide a more specific and detailed description with essential keywords.
Loading time is one of the most crucial factors search engines use to rank your pages. As much as possible, your web pages should load within two seconds. Otherwise, people will probably leave, and you’ll lose your chances to make a sale.
3. Utilize Link Building
Although website content optimization is critical in improving your search engine results, it may not be enough. If that’s the case, you may consider link building.
The ultimate goal of link building is to increase your website’s visibility through backlinks. These are your links placed on the page of a third-party website. When people click them, they’ll be redirected to your platform, boosting your traffic and increasing brand awareness.
Because your website is linked to other sites, search engines may deem it relevant and worth visiting, leading to a higher SEO ranking and increased brand awareness.
However, websites have different rankings. Some may be higher, while others may be lower. Therefore, before you collaborate with one, it’d be best first to check its domain authority (DA), a score that predicts the SEO ranking of a website.
Once you’ve found a website with good DA, you may proceed with link building. Here are the following ways to execute link building:
- Content Marketing: This is creating blogs and articles relevant to your brand and your target audience. Inside the content are your links where people may click if they’re interested.
- Outreach Program: This is reaching out to websites that serve the same target audience, even if their business is different from yours. For example, if you’re marketing cellphone cases, you may look for a blog site that discusses technology and electronics.
- Commenting: In this process, all you need to do is create comments that are relevant to what is being discussed. Never bombard the comment section. Otherwise, you may be marked as spam and have your account penalized.
4. Optimize Local SEO
As the name implies, local SEO focuses on where your business is located, unlike the usual SEO. Its ultimate purpose is to help your website achieve good search engine results pages (SERP) placement when people within your location search for anything related to your brand.
To optimize your local SEO, you must create your GMB (Google My Business) profile. This tool will help you promote your physical store in the local area. It allows you to manage the details of your business online so that local customers may quickly locate you.
Then, ensure a consistent name, contact details, and address in your GMB profile. The information you provide in your GMB will be reflected in search results, helping locals notice your products and services.
Another technique is to use long-tail keywords focused on location, such as ‘medical rehabilitation Los Angeles’ or ‘mental health treatment Los Angeles.’ This will help people find you when they search for location-specific results.
Search engine optimization is one of the most efficient ways to raise brand exposure. People will find your items and services more easily using SEO, improving site traffic and sales opportunities.
SEO for brand awareness, on the other hand, can be intimidating, but it doesn’t have to be. You can use the strategies and techniques mentioned above to improve your SEO and attract more visitors to your website.