According to a survey by Nielson in 2010, an internet user, on average, visits 89 websites on a monthly basis.
When you open a website, the graphics, content, themes, and usability, all fall under Web Design. One aspect of a website that really sets a company apart, is their logo. Logo is the official graphic mark of a company, that defines who they are. Logo is a part of the web design process and is created before the website is launched.
Web Design is the act of merging content and graphical elements to create a captivating message for your customers on the web. The world is increasingly becoming dependent on the internet. In 2019, over 80% of people in the USA are expected to make their purchases online. Therefore, having a digital presence is crucial for any business.
If you want to have your own logo, there are many ways you can get it. You can make it yourself, through templates, or if you lack the skills, you should opt for a professional web designing company to assist you. Creating a logo can be a complicated and tricky procedure, but there are professionals who can help you to make your custom logo. Every business owner dream of having an emblem that is designed for his or her liking. The best way to have your dream logo is to have your website customized.
Custom Logo Design Vs. Templates
The two ways a logo is made are custom web design or using a template. While it is true that, today, creating your own logo has never been easier. With minimal experience or an IT background, one can create a visually pleasing website in one sitting. There are numerous websites that offer templates and other website management services. However, it is not always feasible to opt for the pre-made templates.
The truth is, there are thousands of other companies using the same templates, content, color palettes and graphics as you. A template does not give you the freedom to explore and innovate. You have to select from a predetermined set of color palettes, graphics, and structure. This restricts you from adding your own creative flair to your logo.
On the other hand, a custom web design allows you to explore the opportunities. You can add your own content, change up the fonts, add trendy graphics and much more.
Your logo sets your brand’s identity in the market. It is good to be selective and thoughtful about the type of content and graphics you want because it all pays off in the end. When you create your logo, take your time and decide how you want it to be. If you are not experienced in designing a logo, it is recommended to opt for a professional and design it precisely, so you can relax and enjoy the end results. Professional web designers who do custom web designs can help you cut the hassle, and do all the work for you. You solely have to share your goals with them, and let them know how you want your logo to be. If you are someone on a budget, you do not have to worry about the cost. Web design companies have suitable rates and provide you various services under one roof.
Represent Your Brand
As we mentioned earlier, custom logo design is the ultimate way to set your identity in the market. A good logo can help you gain the prominence that you might have only dreamt of. Through your logo, you are representing your brand. The truer your logo looks to your brand and its purpose, the more it is going to reach a higher audience. Whether you sell a good or a service, you can innovate and make it look distinct.
If your custom logo design is meaningful and unique, customers are going to remember it. This is going to help them distinguish your brand from other competitors.
Add Your Own Flair
Diversified Color Themes
In a custom logo, you can select from a wide range of designs, colors, and graphics. The theme does not have to be a one-specific shade range, and you can mix up your preferred colors. Custom logo design is especially advantageous if you are an artistic person. A major part of logo and custom web design is creating visually amusing content that will portray a compelling meaning. If you love to explore artsy options, you will have endless opportunities to do so.
Unique Graphics
The graphics can also be distinct. In fact, the more unique you make it look, the more you will stand out
from your competitors in the market. If you are creative in arts but inexperienced in digital designing, you can present your idea to a web designer and they will help you to bring that vision to life. Web Design companies have expert graphic designers, who can create a blueprint for you.
Personalized Content And Fonts
With custom web design, you can add your own creative content on your logo. As opposed to a template, where you have a limited amount of fonts to choose from, you can also select multiple fonts to give your logo a better look.
Pros Of Custom Logo Design
A custom logo design gives a unique look to your website. A logo that stands out gives a good first impression to the visitors. If it’s created with thoughtfulness, customers will recognize, appreciate and remember it. A well-designed logo also helps you to present a professional image.
Furthermore, as your business grows, you will definitely want to market your business into different areas. A professional logo helps you to market your brand across diverse forms of media. Moreover, a good logo gives a high ROI. It’s a one-time investment that helps you boost your growth.
Hire A Web Designer To Help You Incorporate Your Thoughts
#1. Plan
Before you hire a designer, you should plan extensively about what you want the final result to be. If you want to come to a conclusion, there are factors you need to think through. Look at your business, and determines what it presents. For example, what kind of products or services do you sell? What industry are you in? What is your purpose? Lets say, you sell a specific food product. You can incorporate the food item into the logo and transform it into a trendy and hip design, with a slogan that serves your purpose. Answering these questions can help you to recognize what you want.
The more precise information you can provide them, the easier it is for them to make it a reality. A clear plan helps to convey to them what you are expecting, how you want the final product to be, and what you are willing to pay them to have it created.
Firstly, you will need to set the goals and purpose of the proposed website. Let’s say, you are creating a new logo, do you need to make it straightforward and simple, or do you want an amped up logo? Once you determine this, you can decide the outcome you want from your logo, what you want it to look like, how you want it to look like, and what type of content it will have.
The answer to these questions will lead you to a major part of the project: the budget. Often, small businesses do not want to spend a ton building their logo. They need convenient rates that can get the job done for them. Therefore, the most important question is, how much can you afford to spend on your logo?
#2. Execute
After you are done with the planning, map it out for your designer and let them do the work for you. However, you still need to learn how to manage your project once the designer starts working on it. If you are an active part of the project, it will ensure smooth running from both parties involved. It will also help to eradicate the risk of unwanted surprises, and reduce miscommunication. If you have a busy schedule and cannot manage to keep up, you can assign someone to ensure it is carried out well, or just be aware of the general details of the project.
#3. Set a Timeline
For every web design project, a clear roadmap helps to attain the target within the desired time. You need to include all the deadlines and milestones. Make sure you keep realistic expectations about the work itself, and the final outcome.
#4. Maintain Concise Communication
Communication is a crucial part of any project. The channels of communication should be decided upfront, whether you want to do it through email, phone or app.
Conclusion
If you have a creative bone in you, you can easily incorporate your thoughts and ideas into a custom logo design. A custom design will allow your website to stay true to your brand and have a good functionality. By following the aforementioned tips, you will be able to create your desired website with the utmost comfort.
About the Author!
Hi, I’m Mel Francis. I am a qualified and experienced writer and a LinkedIn influencer. I have been writing for several businesses worldwide since 2015 and love contributing my knowledge on social media marketing content, newsletters, web content, poetry, song lyrics, and academic papers as well. I have written content related to real estate, immigration and custom website design for Rareiio. I don’t believe in creating repetitive or meaningless content, but rather producing and posting content with top-notch quality and meaning, and one that engages the audience. In this case, I understand that one must think outside the box and put in the utmost effort to make it a reality. I perceive challenges as the fuel for my personal, and the company’s growth. If I’m not writing, you can find me soloing to Guns n Roses, baking, painting or choreographing.