How To Make Video Animation (16 Easy Ways)

Post production photo created by DCStudio -

Videos have a rising trend nowadays. Hence, there is no company that exists today without an urge to create a video for its brands. Thus, creating videos is a fashion trend in today’s era and businesses are willing to invest heavily in making and promoting videos to their customers.

Since the purpose of the video is to engage the audience. Therefore, customers are extremely fond of watching videos for fun and entertainment. Companies shoot videos to advertise their products and services. However, they include the spice of graphics and animation to add value to the video and attract the target audience.

Hence, video animation brings life to your video with its colors. Therefore, it gives a lively experience to the viewers and interacts with them. So, viewers are engaged in watching video animation with motion characters. Companies hire animation designers to build dynamic character animation and make impactful videos for the customers.

Many small- and large-scale enterprises have an intention to build animated videos and incorporate them into their website. However, they fail to get the idea and are not familiar with the process of creating animated videos.

Businesses like Video Symmetry invest in making video animation. So, they spend a lot of time and money on buying the latest equipment and recruiting a skilled in-house team of designers to present their unique concept for a video.

However, the best idea is to use DIY video maker techniques to make fast and appealing videos. It uses a drag and drop free template theme to build a video in a few minutes.

Hire the best video editor in town
Illustration by Batzorig via Dribbble

The following are essential ways how to make video animation:

1. Brainstorming a Video Animation Idea

Hence, the idea is essential to give you a fundamental concept of video animation. Therefore, it provides you with various reasons why you should invest your money, time, and resources in creating a dynamic and interactive video animation for your business.

It is the first and foremost step to think of a unique idea for creating an animated video for your organization.

2. Finding the Types of Animated Videos

The next step is to find the type of animated videos that perfectly suits your business requirements and bring desirable yet measurable results.

So, you can find several kinds of animated videos for your company such as explainer, whiteboard, 2D, 3D, real-time, product 360 degrees, virtual reality, and motion graphics video animations.

3. Crafting an Original Quality Script

For creating animated videos, it is an essential criterion to ideate a script. Subsequently, it involves conceiving an idea and implementing it on the tools to shape it into a final product.

Significantly, writing a good visual script requires paperwork. However, it is a traditional way of penning down a script on paper and then storyboarding it.

4. Showcasing the Meaningful Video Animation Content

A script should be meaningful and describe a clear objective of your business. It must start with a video brief that involves presenting a brief formal introduction about the video.

It describes the purpose of making a video and the goals a business wants to achieve. Companies should have a deep understanding of the target audience and their response after watching a video. Lastly, a script must convey a message to the audience that impacts their decision.

5. Turning a paper script into a Storyboarding Design

Hence, storyboarding is an animation process of video production. Therefore, it portrays a clear picture of your video by placing characters in their moving frames and combining the script with a visual animation to display a compelling experience.

It visualizes the scenes and camera shots to arrange them in an organized sequence. The purpose of storyboarding is to structure a complete reel of scenes to cut and edit them easily. It adds a background sound, music, and voiceover to bring life to the video.

6. Writing an Original Video Animation Script

Scriptwriting is a thoughtful task that requires a lot of dedication and concentration. Writing a visual script aims to create awareness among the audience to understand your business clearly. It gives customers a better and more comprehensive understanding of an organization’s goal, objective, mission, and vision.

A script lays the solid and robust foundation of the success of a brand and illustrates the features and functionalities of a product to customers. A script should have distinctive characteristics to engage and convert the viewers.

7. Selecting the Stylish Video Animation

Every video is stylish and displays a trendy appeal to the visitors. Numerous styles of videos are there, but not every style of video suits your business requirements.

A video can be funny and entertaining on one side, and a serious tone on the other side. The theme of an animated video determines its success and popularity among the customers. Organizations can choose from the whiteboard. Explainer, infographics, kinetic typography, motion graphics, 2D, and 3D animations.

8. Animating Video Animation

Video animation is a difficult yet challenging job for everyone. It gives you a little confusion in deciding options on how to animate your video effectively. The first idea is to hire an in-house design team.

It superbly suits your plan when you have a considerable financial budget to spend a tremendous amount of money on writers, designers, animators, developers, and voice-over professionals. Purchasing equipment can cost you millions of dollars and causes a loss with a decline in your team performance.

9. Outsourcing the Project

Outsourcing is another idea that is good for a single animation project. It determines the budget and the timeline of your project. Businesses need to explain the requirements clearly to an outsourced team to expect desired results. Last but not least is the DIY technique.

It is a do-it-yourself technique to rely on free software apps to build an animation video for free. Businesses should have a well-equipped personal computer with robust and reliable broadband internet to upload a video faster.

10. Customizing the Video Animation

Video customization is the process of converting a script template into interactive visual content. It involves adding a logo, choosing the fonts and colors, and combining character animation in the text.

The blend of these elements displays the engaging and video experience with music and sound effect. It sets the composition of a video with a proper length and timeline.

11. Adding the Voice and Music

A blank visual is of no worth until and unless it combines with the voice-over and music. They breathe life into the video and add tremendous value to the brand. A professional sound quality profoundly impacts the visitors to watch a video and listen to audio carefully and interestingly.

Music adds a melodious effect to a video and develops an interest in customers to listen to a video and entertain their mood. The combination of sound and music leaves a lasting impression on the audience and catches their attention.

12. Shooting and Editing a Video

Shooting a video is a creative activity to think of a unique idea and implement it on a video to make it appealing to customers.

Companies must have the best quality camera to capture the perfect video and record it to upload on YouTube. Editing is a thorough process of going through the technicalities and refining the visual appearance to attract and convert the target audience.

13. Keeping a Length Short

The popularity of explainer videos depends upon their length. Nobody would like to watch longer-duration videos that give viewers a tedious experience and lose interest in seeking information or making transactions. It is always recommended to keep a length to a minimum as possible.

The optimal length of an explainer video should be between thirty to sixty seconds, making it easier for the audience to grab and absorb the content.

Content must be written for the audience and should relate to a context. It must be shared or distributed on multiple devices to gain complete customer access. Content should be promoted on cross-platform browser platforms to reach a broad range of audiences and cater to their requirements.

14. Sharing on the social media

The final step of making an animated video is to share it on social media. Social media is an excellent platform to share visual content to reach a wider audience. It allows businesses to promote their brand and deliver their message to a broader range of customers.

15. Pitching Up the Sales

Every visual content is meant to pitch sales to the customers. It highlights the features of products to persuade the buyers to buy. The best way is to keep a natural tone and not flaunt the business or its products to portray the wrong image.

An explainer video content should deliver value to the company and enhance its significance among the customers. It should address the problems and bring reliable solutions that work effectively for the business.

16. Delivering the Entertaining Visual Content

Visual content should be entertaining as well as informative. It should provide information and give quality education to all ages of viewers. Video animation content should be amusing to deliver a delightful experience to customers.

Bottom Line

Hence, in, a nutshell, these above-mentioned are the remarkable ways of creating animated videos. These steps are easy to understand and implement for dynamic video production for clients. They make it easier for everyone to build a video animation and receive enormous traffic.

About the Author!

John Wilson is a professional video animation designer in Video Symmetry. He possesses solid animation skills with industry expertise. In his idle time, John can be seen doing adventures with his family and friends. He loves to do fun with his loved ones and make them happy all the time. John works as an executive animation designer in the top leading design company in the United States. John loves to work a lot and believes in hard work for success. He strives hard to achieve fame and success in the world. He mostly travels and reads books in his spare time.

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