How to Manage Your Brand Like a Pro: 10 Tips to Help You Get It Right
Apple called on everyone to “Think Different”. Nike encouraged people regardless of gender, age or physical condition to “Just Do It”. Dunkin Donuts convinced working professionals to believe that “America is run by Dunkin”. Amazon advertised that it was the “A to Z smiley arrow” that has anything and everything for its customers.
In the course of time the recognizable slogans have evolved into rallying cries, setting the tone for how each business communicates and represents itself on the market, and eventually becomes an image. In just a few words they have created a narrative and changed the way people see the people behind their slogans.
Together, they show the effectiveness and the potential of branding. Be it personal or professional, branding requires a lot of effort, time and creativity to succeed.
It’s not a once-off procedure. It’s a continuous method that needs the same commitment and commitment you’d devote to the launch of a brand new merchandise or service. Brands are like your child. It’ll require time, energy, and imagination to grow into something that’s profitable and sustainable over the long run.
It’s an enormous job to manage a company’s brand. There are a lot of moving parts to consider from the logo to the website, to the social media pages , and many more. However, if you have a strategy to plan each of these tasks you will see your brand achieve success.
One of the first steps is to create an effective visual identity of your brand that communicates the values it represents through images and words. Another important aspect to consider when managing a brand is having the same message across all the touch points of your company, which includes your website.
5 Categories of a Comprehensive Branding Process
There are five categories into which you can organize a comprehensive branding process. The 10 golden rules fit into the five categories.Let’s take a look at the five phases of branding, based to help you become an expert in the field of branding.
Discovery is an extensive brand audit that helps you understand the meaning of your brand, where it originated and where it is now and where you would like to go in the future.
The process involves putting your brand’s image in the minds of your clients by establishing values and distinguishing yourself. Knowing your current position in the market can provide valuable insights into the next steps in establishing your branding strategy and strategy.
A brand’s image on the outside is the most effective method to attract attention and establish brand recognition because it communicates your message within the most concise time.
Before you launch the rollout of any marketing, promotional campaigns or public relations You should be able to clearly define the goals, metrics, and KPIs that will be used to evaluate the success of your campaign.
They should be in alignment to your business’s plan of action, marketing and sales strategies and existing data on brand performance and benchmarking of your competitors.
After you’ve established your personal brand, with a name and a strong community behind it you must contemplate your legacy you’ll leave to your descendants. What are the key words and actions you’d like to be recognized for?
Here are 10 easy tips to keep at the top of management of your brand
Tip #1. Set Rules
Define the guidelines of how your brand will be perceived by the public. Your brand’s vision is the narrative of your business , which outlines the origins of your business and where you would like to take your business to the next level.
It is about making the necessary inquiries: What’s your company’s purpose? How do you assist people? What goals do you want to achieve and how do you reach these goals? Set rules in line with that.
Detail the requirements that brand assets need to be able to meet, from the pantone color and the exact font for the logo to the image rights and usage cases.
Maintain the rules up to date and documented, making them easy to access and understandable for all those who use brand assets. Knowing the various touch points is essential for managing every interaction, therefore a comprehensive list of rules needs to be formulated.
Tip #2. Get employees on board
Rules are most effective when everyone is aware of the reason they’re in place. Be sure that the procedure of establishing rules regarding who is allowed to use assets, how and under what scenarios are clear and clearly explain the reasoning behind them. Knowing the rules can help the employees to make fast decisions and prevent mistakes in the future.
Strategy for branding and business should be integrated to create what will be remembered by each employee.
In accordance with the requirements for services, products have to be listed and since they are less tangible, precise descriptions must be provided.
Tip #3. Include Third Parties
The lines of communication between consultants and suppliers aren’t always as straight as within the organization.
Engaging third parties in brand discussions giving them easy access to the assets of the brand and making the time to update or refresh partners on changes to assets or developments can all be beneficial best practices to the branding and assets. If feasible, incorporate third parties into your system for managing content.
A go-to-market-strategy focuses on market offerings to reach market penetration, revenue and profitability targets and is focused on the entire product lifecycle. Your GTM and brand strategy must be interconnected in order to be effective in achieving your goals for business. This may be the cause of hiring external partners.
Tip #4. Define Workflows
Workflows with clearly defined action points let employees make best decisions regarding asset usage and aid them in understanding how they can accomplish their job. Transparency in workflows enables greater collaboration and reduces the likelihood of miscommunication or duplication of effort.
Analyzing and defining workflows determines the performance of the brand, both current and past. Workflows are essential to know to manage brands such as the development of brand, repositioning, and the development of new brands. It can also affect tactics for marketing campaigns as well as tactical initiatives that are rolled out in the course of time.
Tip #5. Centralize Assets and Examine Competition
If possible, consolidate brand assets for easy access and transparency. By putting all assets into one resource it’s much easier to identify the assets that need to be updated or gaps that need to be filled, and which assets are at your company’s disposal, and not waste money duplicating assets or causing rights problems.
Since branding is becoming ever more competitive, differentiation should be the primary goal of your marketing plan. Simply being superior to other brands does not provide any kind of sustainable advantage, which is why it’s crucial to find and define your most distinctive features. These distinctive features will develop into an array of distinct advantages and features that form the basis to establish and sustain your competitive edge.
Tip #6. Facilitate regional marketing
Centralized assets help to adjust marketing strategies to a more individualized and personalized approach to customer service. It is simpler to choose the best asset for your needs to create a single, regionalized version, and then make it available to the company.
This ensures that regional offices are a single basis of fact regarding assets, regardless of their location, and maintaining brand cohesion.
Tip #7. Promote Collaboration
Accessing and being able to manage assets at the same time across departments facilitates better collaboration across the enterprise. This eliminates the necessity of waiting for one department to complete its work before another department can access the asset.
This also results in greater visibility of assets centrally located that allow multiple parties to discuss strategies in real-time.
Tip #8. Branding and Customer Experience More Easily
Brand management is usually an active policy that is developed and refined from business practices, whereas the customer experience is influenced by the interactions of customers.
Centralizing asset management ensures that those responsible for customer experience are able to provide feedback to the business and allow it to respond quickly and build the brand based on this invaluable information.
Tip #9. Speedy Scalability
Centralization of assets makes it possible to have a single master asset which can be later modified to meet the changing needs of consumers including the rapid localization of new markets. However, by reducing duplicate work and speeding workflows, you can also save money which allows companies to expand their company elsewhere.
Furthermore, evaluation of the funnel aimed toward the bottom of the funnel needs to be carried out to monitor purchasing patterns that are influenced by marketing as well as the pull from customers. The satisfaction and loyalty of the customer and even advocacy must be assessed to better comprehend the last steps of the journey of the buyer.
If you’re launching an entirely new brand or are in the middle of an ongoing promotional campaign, monitoring its performance is an essential and a vital part of the process to manage your brand.
Although lessons can be learned and refined over time with respect to specific marketing elements and other elements of web-based marketing, the other ones can be analyzed and modified in real-time, thereby increasing its efficiency in response to changing customer behavior as well as market dynamics.
Tip #10. Relevancy
The market and the consumers change quickly. Companies must stay up with evolving fashions and tastes. With one asset resource, it’s quicker and easier to determine the areas that need to be evaluated and which assets have to be upgraded to meet these demands. This allows the business to remain current in a timely manner even in the face of slower competition.
The creation of a brand, just like other things, requires more than building one brick over another. If you don’t put in a foundation and create sturdy walls and foundations, you’ll end up with a weak structure that is likely to collapse with the first blow of wind.
We’ve covered ten guidelines which will allow you to manage your online presence like a pro. If you’re looking for additional ideas and tips on why business branding matters.
The most crucial thing to be aware of is the fact that you have a brand you have to maintain. It’s not something which will be taken into consideration. A lot of energy goes into making a successful brand and it will pay dividends if you’re willing to do the work.
About the Author!
Steve Watts is a professional digital marketing expert who specialises in Content marketing. At present he is working on QuickScan App promotions If not working he is found researching and analyzing cool and innovative tech gadgets, smartphones etc.