How to Use TikTok to Promote Your Business

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TikTok has quickly become one of the most popular social media platforms and is the leading factor that is influencing many mainstream trends among individuals, celebrities, and businesses alike. Tiktok is one of the best platforms for businesses of all sizes to promote their products and services and to reach their target audience in a creative, unique way.

Tiktok has over a billion users worldwide, who love the app for its short-form videos which feature lip-syncing, popular dances, and other trends.

Unlike other video platforms like Youtube, Vimeo, and Instagram Reels, TikTok is known for its videos which can now range in time from 15 seconds to 3 minutes and usually feature trends that have originated from the app itself.

While it is true that TikTok is especially popular among younger audiences (the app’s largest demographic is 18-24 year olds), a large majority of people of all ages either use TikTok or are relatively familiar with some of its most popular trends.

If you are a small business looking to promote your company and appeal to existing and potential customers in a creative, fun way, TikTok is the perfect platform for you. Read ahead for some tips on how to build your following and grow your business on the world’s second most popular app.

Tip #1. Be Creative With Content

Once you have downloaded TikTok and created your small business account, it is time to determine what kind of unique content your business will create.

Spend some time browsing the app and getting an idea of the kind of videos your competitors or others in your industry are creating, but know that there is value in making content unlike what has been done before.

Here are some ideas for initial videos that are likely to perform well on TikTok, based on the app’s trends.

Tip #2. Introduce Your Team Using a Trend

Many TikTok trends feature audios which could include songs or dialogue from a popular film or TV show (or even another TikTok). Find one that matches your team members, and let that be your introduction video on the app.

This is a great way to personalize your brand as it will allow your audience to see the faces behind the company, and participating in a popular trend will boost views and perform well.

 icon-angle-right Aesthetically Pleasing Office Tour

If your team’s workspace deserves to be shown off, film a TikTok that takes the audience on a tour of the office. Add a trending instrumental audio to the video to make it look nice and to boost engagement (using popular audio leads to more views).

 icon-angle-right Day in the Life of a Team Member

“Day in the life” style videos are extremely popular on TikTok as they allow users a glimpse into the lives of people from all backgrounds with all types of careers. Allow one of your team members to film themselves doing tasks both in and out of the office throughout the day, and have them do a voiceover when it’s complete.

 icon-angle-right Meet and Greet with Office Pets

Many small businesses have pets in the office from time to time. If this describes your company, film a TikTok that introduces all of the office pets and their “jobs.” Animal videos are one of the most popular genres of TikToks since everyone loves to see cute pets!

Tip #3. Hashtag Wisely

Hashtags are used on TikTok in a way that is unlike many other social media platforms. While it is important to use hashtags that are specific to your business, it is also crucial to use specific hashtags that are trending on the app to further views and engagement.

For example, Northwest Surgery Center might make a TikTok showcasing a day in the life of their resident nurse. Hashtags on this video could include “#NorthwestSurgeryCenter, #dayinthelife, and #RN” followed by a few hashtags that are trending at the moment, as well as #FYP – this stands for “for you page,” the individual landing page that shows TikTok users curated content when they open the app.

Tip #4. Advertise

Because TikTok is such a unique app that showcases users’ creativity, the ways in which you can advertise on the platform are unlike that of any other social media you might be used to.

There are many different styles of advertising on TikTok, and all of them can be effective, depending on your business and the type of results you want to see.

Some types of advertising include:

 icon-angle-right Brand Takeovers

When a Tiktok User opens the app, they will see a brand takeover ad before any other content, and this type of ad cannot be skipped until the ad is over or until a certain amount of time has passed

 icon-angle-right Native Ad

A native ad is a traditional style of ad that plays in between normal Tiktok content. These ads can be quickly skipped by users.

 icon-angle-right Sponsored Challenge

Your business can sponsor a challenge to be advertised on TikTok’s Discover page. These challenges are usually identified by a unique hashtag and can be a great opportunity for engagement for your company.

Advertising on TikTok could be more beneficial to your company than advertising on any other social platform due to the number of users and unique styles of content.

Final Words

As TikTok has grown to be one of the most popular social media apps, it has become one of the best ways to market businesses of any size.

Using the app to promote your small business not only allows you to run advertisements that will reach a large audience, but allows your team to have some fun around the office, and lets them show off their creative side to customers in a way that they otherwise could not.

As a platform, TikTok makes it very easy to partner with companies thanks to their TikTok for Small Bussiness tool, which helps tremendously with brand discovery from new users. Other resources like TikTok’s Business Learning Center also make it easy for your brand to understand the platform and how to best utilize all of its features.

TikTok grows more popular each day, so don’t wait any longer to get started making the most of its ability to help grow your business!

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