How to Write a Business Plan: Beginners Guide

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Are you thinking of starting your own business? Or maybe you’ve been in business for a while but never taken the time to create a business plan. If so, it’s a good idea to get started on one as soon as possible.

A business plan is a document that outlines your business goals, strategies, and activities. Creating one is important because it forces you to think through your business idea and develop a clear and concise plan for how you’re going to make it happen. But don’t worry – creating a business plan doesn’t have to be difficult.

In this article, we’ll cover the basics, such as creating an overview and writing your mission statement. Let’s get started!

What is a Business Plan, and why do you need one?

A business plan is a detailed roadmap for starting and running a business. It outlines your business goals and how you plan to achieve them.

It can be a helpful tool for attracting investors and partners, and it can also help you to stay focused and on track as you grow your business. Many people choose to create a business plan before they launch their business, but it can also be a good idea to revise and update your business plan regularly.

Ultimately, a business plan is an essential tool for any entrepreneur who wants to turn their business idea into reality.

The Components of a Business Plan

The number of sections in a business plan often ranges from about four to ten, although there is no rule about how many sections should be included. The following are some of the most common components of a business plan: the executive summary, the company description, the market analysis, and the financials.

1. The executive summary

The executive summary is an overview of your business plan as a whole. It should highlight the key points of your plan, and it should be written last (after you have completed the rest of your business plan).

Your executive summary should at least include the following:

 icon-angle-right Your objective

Business objectives are the specific goals that you want to achieve with your business. Objectives can be financial (such as increasing profits or generating a certain amount of revenue) or non-financial (such as increasing market share or expanding into new markets).

 icon-angle-right Your business model

Your business model is how you plan to raise revenue and make a profit. There are many types of business models, so be sure to explain in detail what your business model is and how it will work.

 icon-angle-right An analysis of your target market

Your target market is the group of people who are most likely to buy your products or services. When analyzing your target market, you should consider factors such as demographics, psychographics, and buying habits.

 icon-angle-right Your financial goals and projections

Your financial goals are the specific targets you want to hit in terms of your business finances (such as profits, revenue, or cash flow). Your financial projections are your estimates of how you expect your business to perform financially over a certain period (usually one to three years).

 icon-angle-right Sales and marketing strategies

Your sales and marketing strategies are the plans you have for how you will generate leads, convert them into customers, and grow your business.

 icon-angle-right An analysis of competition

Your competition analysis should provide an overview of your direct and indirect competitors, their market share, and their strengths and weaknesses.

 icon-angle-right Funding requirements

Your funding requirements are the amount of money you need to start and grow your business. Be sure to include both debt and equity funding in your business plan.

 icon-angle-right Your management team and their experience

Who will be leading your company? Be sure to include information on your management team, their experience, and their role in your business.

 icon-angle-right Employee requirements

How many employees will you need to hire, and what skills will they need? Outline your plans for staffing your business.

If you already have a business, you should also include information about your current situation and performance. For instance, if you are seeking funding to expand your business, you should include information about your current sales, profitability, and growth.

2. The company description

The company description section of your business plan is where you make your pitch to potential investors and summarize the unique selling points that will make your company a success.

If you already have a business, this section should include an overview of your company’s history, its mission statement, and any important milestones. You should also describe your company’s current structure, ownership, and management team.

Finally, you should provide an overview of your products or services, explaining how they are differentiated from those of your competitors. By taking the time to create a well-rounded company description, you’ll give the potential investors and lenders reading your business plan a clear picture of your business and its potential for success.

3. The market analysis

The market analysis provides an overview of the market for your product or service and includes information on your target customers, your competitors, and your own company’s strengths and weaknesses.

The market analysis should be based on solid research and should include both primary and secondary sources. When writing a market analysis, you will need to include information on the size and growth of the market, the segmentation of the market, and the key trends that are affecting the industry.

The market analysis is an essential part of any business plan and should be given careful attention to ensure that it is accurate and complete.

4. The financials

The financials section of your business plan is where you include information on your company’s finances. In an established business, this includes your income statement, balance sheet, and cash flow statement.

Your financial statements should be based on historical data (if you have an existing business) or projected data (if you are starting a new business).

Projected data can be tricky to get right, so it’s important to do your research and to use realistic assumptions. To make this easier, you can use financial templates and software to generate your statements.

The financials section should also include information on your funding requirements and your exit strategy. If you need funding for your business, you should include information on how much you will need and what you will use it for.

Your exit strategy is the plan for how you will sell your business or liquidate your assets. This is important for investors to know, as it will affect their return on investment. Common exit strategies include selling the business to another company, taking the company public, or selling the assets of the business.

Tips for Writing a Successful Business Plan:

  1. First, ask yourself why you are writing a business plan. If you are looking for funding from investors or banks, then a detailed plan will be required. However, if you are simply trying to get a clear idea of your business goals and strategies, then a simpler plan will suffice.
  2. Keep it short and sweet. No one wants to read a 100-page business plan. The executive summary should be no more than two pages, and the rest of the plan should be no more than about 20 pages.
  3. Be realistic. When writing your market analysis, for example, don’t try to inflate the size of the market or overestimate your company’s share of it. This will only lead to investors or lenders losing faith in your business plan.
  4. Get help. If you are not sure how to write a certain section of the plan, don’t hesitate to ask for help from a business consultant or accountant.
  5. Be prepared to revise your plan. As your business grows and changes, so will your business plan. Be sure to revise it regularly to keep it up-to-date.
  6. Do your research. Before writing your business plan, make sure you have done your homework. This includes market research, competitive analysis, and financial projections. By taking the time to do this research upfront, you will save yourself a lot of time and effort in the long run.
  7. Get feedback. Once you have a draft of your business plan, ask for feedback from tr
  8. Don’t give up. Writing a business plan can be a daunting task, but it’s important to remember that it doesn’t have to be perfect. The most important thing is to get started and to keep moving forward.


Although it takes some effort to put together a good business plan, it can be extremely helpful in setting up or running your business. Even if you have an established business, a business plan is still a valuable document to keep on hand.

There are many templates and resources available online, so take the time to find one that fits your needs. Just do a quick Google search and check what’s available for free. And don’t forget to ask for help and feedback from others who have experience with business planning – you can never get too much advice.

About the Author!

Oscar Rodriguez is a blogger who lives in Finland. He’s passionate about online businesses, investing, and helping others build their online influence. You can read his blog at

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