Every reputable business needs a quality logo to go along with it. Regardless of whether you’re a medical company that deals with the difficulties of sleeping after bunion surgery or a classic car restoration shop, having a unique logo will promote your business in ways you couldn’t imagine.
Business logos can be used to brand your company and its products on social media, merchandise, print advertisements, and more.
A good business logo is one that will be easily recognizable to the general public, even to those who are not yet your customers, and will be visually appealing enough to blend seamlessly into any advertisement that is created for your business.
Whether you’re in the early stages of starting your own company or an experienced executive looking to give your business a re-brand, designing a high quality logo for your business is more challenging than it might sound.
No matter what stage you are at in the process, here are a few simple tips for creating a quality logo for your business.
Keep it Simple
The best thing you can do for your business logo is to keep it simple. The more elements and features you try to cram into your logo, the less discernable it will end up being. The best logos don’t have an abundance of fancy shading or crazy gimmicks but can make the most out of a few colors and basic designs.
For instance, you’ll notice many popular brand logos don’t use more than is necessary; McDonald’s uses yellow arches with a little red thrown in, Apple has a silver or white apple with a bite taken out of it, and Pepsi simply uses a circle divided into red, white, and blue.
It’s not about how intricate and complex your logo is, but how well you use a minimalist toolbelt to make something notable. If minimalism isn’t your style, meeting with a graphic designer to discuss how to fit your visions for your logo into a simple, more visually appealing design can be helpful (more on that later).
How many popular brand logos can you recognize immediately? Probably more than you might think upon viewing. That’s because they were created to be easily recognizable and memorable. Some of the most recognizable logos in the world include Cocoa Cola, McDonald’s, Starbucks, Disney, Apple, and more.
Making your logo easily recognizable will help it reach a wider audience and be remembered more often. You’ll know if your logo is easily recognizable if you can pick it out by shape when the color and details have been blotted out.
For instance, if you blacked out the golden arches of Mcdonald’s or the Nike swoosh, you’ll still be able to identify it as its respective logo. This is another reason why keeping it simple when designing a brand logo can be helpful; the best logos don’t need to be intricate, they just need to be easily recognizable.
Mimic the Brand
When creating a quality business logo, you want to ensure that it will mimic your brand in some way. It should be a direct representation of what your company is about, what the company stands for, and what the nature of its business truly means.
For example, Target’s logo is a direct play on the company name, being a red target, and Burger King’s logo has the company name wedged firmly between two buns.
If you’re designing a logo for a sports car or tech company, the design might appear slick and sophisticated, whereas a logo for a fast food restaurant might be creative and flashy.
While your logo does not necessarily need to mimic your brand, doing so will make it easier for customers to understand what your business is all about, and is likely to be more memorable and recognizable to the general public.
Consult a Professional
Still having trouble coming up with a high quality logo for your business? Designing a company logo can be challenging.
Just because you are a successful business owner or entrepreneur does not mean you necessarily have the skills needed to create a great brand logo, such as experience in graphic design or art. Hiring a professional graphic designer can make the process of designing your logo as simple as possible for you.
When hiring a graphic designer, look at their portfolio of work to see logos they have designed in the past, and to help you determine if their design style is a good fit for you and your vision for your own business’s logo.
Some designers specialize in minimalist designs, while others have more experience in intricately detailed work, meaning it is extremely important to double check an artist’s previous work and specialty to ensure they can design a logo you will love.
Throughout the design process, you might find it helpful to meet with a professional designer to talk about your vision and to walk them through what you do and do not want in terms of your logo’s design, to help them create a design that is as close as possible to what you want.
You should also expect to reject a few logos before ultimately ending up with one you really like; this is a normal part of the design process and will help your artist understand how to perfect your personal style and taste when it comes to branding.
Promote Your Business
By sticking with a logo that mimics your brand, is easily recognizable, and remains simple in the process, you’ll be able to promote your business with a symbol that is uniquely yours.
Designing a brand logo might seem like an afterthought when it comes to starting a business, but the truth is, having a well designed and easily recognizable logo is a necessity when it comes to marketing and promoting your business.
From your social media profiles to wearable merchandise for employees, customers, and the public, it is important that your business has a high quality logo.