10 Latest Marketing Trends Ready to Dominate 2024

Marketing as a field of study is a dynamic one and changes have to be made to reflect the changing trends. As we progress into 2024, all sorts of businesses must ensure that they keep abreast with these goings-on.

In this blog post, let us deep-dive into the ten emerging latest marketing trends 2024 that are likely to revolutionize customer and brand interactions for success.

Fasten your seat belt to find the strategies and techniques that will make you stand out from your competitors!

1. AI-Powered Hyper-Personalization

Personalization is no longer a luxury or an option to be considered; it is imperative for marketing.

Fast forward to the latest marketing trends 2024, and you will find that personalization has been taken to the next level through the use of a new technology known as Artificial Intelligence (AI).

Suppose that it was possible to shape customer experiences by personalizing most of the communication processes, product offers, and brand interactions.

With datasets on customers, their buying behavior, website interactions, or social media activity, it is possible for AI algorithms to generate those bespoke experiences.

For example, Netflix is a firm that is very proficient in the art of personalization through the use of artificial intelligence in deciding what programs or movies to suggest to a specific user based on his viewing history.

Thus, the approach practiced is user-oriented and helps to retain subscribers for as long as possible.

Another research by McKinsey & Company noted that changing the approach and making it more personal can lead to a boost in engagement by as much as 10-15%.

‘AI personalization is not about presenting the right product at the right time’, the CMO of one of the top customer data platforms.

It’s about the ability to grasp your customer’s eagerness and, thus, create a pattern of their experience that would genuinely appeal to them. It’s about the connection with every client.

2. The Revolution of Self-Service Advertising

As the world moves towards stricter data regulations and reduced adoption of tracking cookies, self-serve advertising platforms are on the rise as one of the latest marketing trends 2024.

Such Systems enable enterprises to create, control and enhance their advertising campaigns on their own without relying on other platforms that limit data access.

It also offers control over the message delivery, the money spent, and the effectiveness of the campaigns as well.

According to Statistica, a global market for self-service advertising is expected to grow upto $779 billion by 2028, signifying the end of agency-controlled advertising.

The company known as Dollar Shave Club is also famous for its marketing strategies; the services it provides include Google Ads and Facebook Ads as self-service advertising methods that deliver entertaining and engaging video content to the company’s target consumers.

Thus, it allows them to control the message that reaches the public and interact with the audience directly.

3. Snackable Content For Busy Audience

Short video content remains dominant and widely used marketing trends 2024 with the help of established platforms like TikTok and Instagram Reels.

With attention spans decreasing sharply, such short, predictable videos are effective in grabbing viewers’ attention and passing on the message. Imagine how they can convey details of the products and customers through videos.

So, it’s best to offer the audience an inside look into what your brand story is all about. All are created to be consumed while on the move with little time to spare.

It can be described as a storytelling and brand building instrument, according to Gary Vaynerchuk, a social media strategist and businessman.

‘It lets you establish a relationship with your audience and make a difference.’ Take, for instance, the Fenty Beauty makeup line by Rihanna.

From short and creative lip-syncing videos to makeup tutorials, the company has gained millions of views and engagements, thus increasing brand awareness and sales.

4. Connecting Your Brand with Core Values

It is now very important for companies to uphold values that extend beyond their offerings of goods and services due to the quickly changing digital landscape of social media.

The alignment of brands with values and a purpose that appeals to their target market is one of the key marketing trends 2024 has in bag.

A recent survey from the Cone Communication stated that about 90% of consumers are actively inclined to switch to brands who believe and support a cause.

Whether it’s standing by the principle of sustainability or advocating justice, it’s high time that brands take a strong stance on major social and environmental issues.

One of the leading personal care brands, Dove, beautifully exemplifies body positivity through it’s social media campaigns and has gained trust of millions due to their strong sense of purpose.

By promoting diversity, self-acceptance as their main brand initiatives, they have successfully created a community that values inclusivity and empowerment.

5. The Emergence of Social Commerce

Also referred to as social commerce sites, the community commerce is now introducing the concept of online shopping as the latest marketing trends 2024.

They are not limited to purely virtual selling as they are built on the foundations of interaction, recommendations, and experience.

These can be used by brands to foster loyalty and engage customers and at the same time leverage a shopping experience.

Furthermore, to guarantee that these social commerce sites run smoothly and offer a flawless user experience, efficient website maintenance is essential.

Speaking about community commerce, Brian Solis, an analyst and an author of several books, said that it is going to be the future of shopping since it allows brands to establish connections with customers, build a community and offer shopping experience.

Likewise, NTWRK which is a shopping app gives its audience a chance to shop using events and also interact with release programs.

It creates enthusiasm and the spirit of participation throughout the exercise of shopping, leading to higher contacts and sales.

6. Transmedia for Storytelling

It is now about time that we stop considering one as superior to the other or comparing print media to digital media.

In the context of the year 2024 latest marketing trends, it will be crucial to create seamless interactions across various domains as the fundamental of marketing strategies.

This is where the powerful trend of Transmedia storytelling comes in. Actually, transmedia is not the process of crossing over one medium with the other but the process of crossing brands with the end users.

Print media, web-based stimuli, and augmented reality are utilized in the context of realizations of experiences which leave a lasting impact.

This revolutionary approach to portfolio has worked tremendously for The North Face, the world’s largest outdoor apparel firm.

In the last catalog they published alluring pictures along with images of the QR code placed at particular sections of the product.

By scanning the code, the phone produces an augmented reality view of the North Face gear in use. Owing to their new hiking shoes, one can climb the mountain top in their new line of performance jackets or go through the stiff hiking trail.

Unlike the common advert-utilitarian perspective which provides you with an inside-view of the product. This approach gives one a chance to live the adventure, thus creating a better connection with the product, and the concept of adventure portrayed by the brand.

As one of the leading and latest marketing trends 2024 strategists with focus on the company’s customer engagement claims,” Transmedia storytelling is not simply a trend; it is a concept of storytelling. Thus, activities with the engaged storytelling across platforms are not only aimed at the target users’ passive consumption but also can actively involve them and make an indelible impact.”

By understanding and applying the structure of transmedia storytelling, there are a lot of advantages that one can reap.

This trend extends from ‘shoppable packaging’ to ‘AR social media campaigns’ which allows the discrete brands to grasp every aspect of the customer interface in an integrated manner that can be confined to the marketing domain.

7. Mixing And Matching Marketing

In the list of the latest marketing trends 2024, it is now the time to forget about the cliché and boring ads that are constantly repeated over and over.

That is exactly the case with mix-and-match marketing as it contravene all the unification rules that are attributed to a powerful brand association.

It makes it possible for brands to experiment with different types of creatives for ads, for example, and mix animation, live-action, documentary clips, and work with all sorts of people.

This approach introduces elements of novelty and surprise into campaigns, which aids in grabbing the audience’s attention and hence, strengthens the relationship with the audience.

Writes David Jones, the marketing advisor, combining and blending marketing lets brands tap into a pool of creativity directly leading to campaigns that look fresh, interesting and, of course, memorable.

Duolingo, a language learning game for a smartphone, is an illustrative example of the effectiveness of the combination of marketing communication tools.

Their 2023 Super Bowl ad was not just a simple ad break but an advertisements festival, multi-dimensional indeed.

The campaign included a Live action TV ad with an owlish man dealing with confusion in trying to talk to animals.

The cheerful approach was further supported by a set of stop-motion animation videos showcasing the app and highlighting its usefulness in a creative and fun way.

This is a complex campaign that targeted a broad audience. As for the advert, the live-action was fun and unabashedly mainstream and happy, while the stop-motion was for those who enjoy good stories.

Thus, by merging these styles into the sphere of ‘language learning ’, Duolingo created a powerful advertising campaign that was beyond the frames of such a business approach.

8. The Changing Landscape of Influencer Marketing

Remarkably, influencer marketing remains one of the best strategies to use in reaching target demographics.

The influencer marketing landscape is evolving. In the marketing trends 2024, there is only one thing that cannot be compromised, and that is the authenticity.

The audiences are becoming increasingly skeptical about influencer recommendations. Companies have shifted to micro-influencers, people who have many followers whom they are likely to build with.

Micro influencers are deemed more trustworthy and ambassadress compared to mega influencers.

In this case, choosing a celebrity who probably does not use these products and instead going for a micro influencer who loves the product can be better.

They can produce content which informs the audience about how the product is better than the competitors in everyday use, thus gaining trust of the audience.

For instance, a well-established cosmetic company, The Body Shop, works with a group of micro-influencers who are focused on the protection of the environment.

They were able to create content that presented the firm’s commitment to the procurement and use of eco packaging, engaging the audience, and building the brand.

As noted by Michael Lee, a social media marketing expert, UGC videos are short documentaries shot by passionate fans.

“And there is no better way of telling the story of how your product changes people’s lives for the better than doing it yourself which an advert cannot do”.

9. The Privacy-First Future

Due to the rising concern of users’ data collection and use, customers want brands to be more open about collection and use of data as the latest marketing trend 2024.

Thus, as we enter the era of AI, the privacy approach should be embraced. Since brands collect large amounts of data from users and potential customers, they must be open about the ways, gather the consent of users, and provide users with the tools to control the data.

Apple once again complies with this policy of data privacy by adding features like App Tracking Transparency, where users can turn off the tracking.

All these efforts to maintain the users’ anonymity help Apple to build a positive relationship with its customers.

“Privacy is the basic need rather than a want,” according to Paul Bennett, the CEO of the Interactive Advertising Bureau.

In his words, only companies with high regard for user privacy will be able to build a long-term bond and trust with their clients.

10. FOMO with a Twist

For latest marketing trends 2024, it’s time to celebrate the transient, as exhibited by content focusing on perfectly choreographed feeds.

It covers posting juicy Instagram stories and stunning, snaps on Snapchat, live streaming that disappears after some time, etc.

Ephemeral content benefits from its characteristic nature, as the continuous creation of fresh content evokes a fear of missing out (FOMO) attitude in the viewers.

However, this is not a trend for 2024 similar to stirring up some undue attention and quickly regretting it.

It is noteworthy that brands are embracing the concept of authenticity as a mechanism of applying fragility as a means of risking unfiltered content.

Through encouraging more swift interactions and actions from viewers, this strategy not only improves engagement but also aids in conversion rate optimization.

An influential social media scholar points out that with ephemeral content, brands can free themselves from the slope of perfection.

One of the positive outcomes concerns the temporary nature, it fosters a human relationship.

What may involve viewing a behind the scenes of a specific new product launch or an unedited interview with the CEO of the firm, there is rawness that can be seen with conventional advertising that may not be possible.

GoPro, a company that specializes in the production of action cameras is among those that do not engage in glitzy advertisement and marketing campaigns.

But with Instagram stories, they are able to utilize the ability of temporary content through #CaptureTheNow contest. Here’s the twist: GoPro is not the organization that makes the content themselves for shooting.

They also encourage their audiences to join in and record their exciting moments while using the GoPro cameras as one of the marketing trends that leads.

These types of narratives provide the users with some form of expectations as the stories being relayed are real-time.

The audience is also given a brief preview of other GoPro experiences hence making the viewer feel privileged to be part of the GoPro family to be involved in the challenge.

It will even become the norm for brands to adopt co-creation as the trend of the trend advances.

Think about viewing the live streams and determining some essential product features during a broadcast and about AR filters which allow people to try different clothing collections in limited-time Instagram Stories.

Final Thoughts

There is so much that can be done in the realm of marketing and this field is constantly growing.

New approaches to technological advances and user inclinations will consequently alter the manner of exploring latest marketing trends and strategies.

Further, remain curious and experiment with the new strategies. Always be ready to learn from the experiences and opt for different strategies that align more with the results collected.

By adopting these flows and remaining anticipation, one can ensure that a brand will thrive in the future.

About the Author!

A successful digital strategist and entrepreneur with a decade of experience empowering global leaders with innovative solutions. He is also the CEO of Techstack Digital, leading the charge in delivering transformative digital strategies and services