There’s something about a beautiful package that makes a product stand out from the competition. Design plays an integral role in success and sales, whether it’s an electronic product, beauty product, or household essential. Creative packaging means the business thoughtfully considers the end user’s overall experience when unpacking the product.
Packaging is a critical part of a consumer’s overall experience and first impression of a product. It is imperative to think about how the product works, feels and looks. We’ve gathered the best eye-catching, creative, and user-friendly techniques when designing product packaging.
How To Design The Best Packaging?
There are no specific algorithms, templates, or magic formula in creating robust and revenue-generating product packaging. There are particular elements you might want to consider on how you can produce an effective product packaging.
Creating an eye-catching design is not the endpoint when it comes to packaging. The next step is on how you can effectively communicate with your potential consumers. At Idea Dolls, aside from creating a distinctive, creative, and trending design, you get to fully understand the benefits of excellent packaging for your business brand.
Conveying your message to your target market through packaging means you need to consider what your product is all about and why consumers ‘needs to purchase it. Furthermore, you want to consider the following factors to feature when it comes to product packaging:
- Functional benefits (what your product does)
- Product type or category
- Your brand
- Call to action
- Benefits of emotional end-promise
- Credibility or reasons why they should purchase
- Practical information like weight, size, or content
Effective And Creative Packaging Design Techniques
Assuming you already consider the following features included in your packaging, Here are the essential techniques for designing an eye-catchy and revenue-generating packaging.
Memorability, character, and originality help make your packaging stand out from the competition. With massive competitors in the industry, it’s essential that your product stands out and leaves an impression to attract your target consumers. The best way to set you apart from the competition is to offer authentic packaging.
When doing so, you can check the competition and survey their overall packaging rules. While it requires creativity, keep in mind that your packaging should be industry-appropriate and properly marked to prevent confusion.
Misleading consumers can create confusion and negatively impact your product which leads to poor sales. While designers and businesses want to depict picture-perfect product packaging, providing the honest design is essential. Avoid misleading your consumers when it comes to creative marketing and dishonest packaging.
#3. Simplicity and clarity
A product packaging that conveys the message clearly and straightforwardly is essential. It may be time to overcrowd your packaging, but this may overwhelm your consumers. Keep the message short, simple and on point.
When consumers pick up a product from a market shelf or online, there are two essential questions/elements they’ll try to scan;
- What the product is all about
- The brand behind it
Try to make your packaging clear and straightforward.
You may be starting to offer one product, but you have to reconsider future expandability. This is worth noting for your designers. Once this is considered, you can easily expand your product line whenever a new one is introduced. Your packaging should provide you with options for extensions or sub-product categories.
#5. Shelf impact
Shelf impact is what marketers or retailers describe as the appeal and distinctiveness of the product when placed together with other items on a shelf. The ability of your packaging to stand out and for consumers to look affects your conversion rate or sales.
Abs testing the product packaging shelf impact allows you to venture with multiple options to improve your design to attract consumers. Regardless if you will be putting your product in the market or online, it should have that unique visual appearance.
Practicality affects your products functionalities, weight and size. The more practical the packaging is, the higher your sales will be. Considering critical functional needs from your consumers can help you convey the message properly.
As several questions regarding your packaging:
- Will your packaging secure or sell the product?
- How will your product be transported or shipped?
- Will the packaging be discarded, or will it retain its original form until it’s fully used?
- Are there certain conditions that will affect the quality of your product?
- Is it affected by light
- Does the product needs to be water-resistant or waterproof
- Does it require ventilation
- Where should eat best be kept: hot or cold areas?
- Do you need to convey a specific message on your packaging
- Care instructions
- Nutritional information
The packaging is a demanding factor that affects product stability and sales. It is the first impression of your customers and a vital part of convincing people to buy your products. By implementing these proven packaging tips, you are on your way to having a revenue-generating effect that builds your business’ brand and makes you recognizable in the market.