7 Powerful LinkedIn Marketing Tips (That Actually Work)
LinkedIn is a powerful platform for business owners and professionals. It can be used to connect with new customers, grow your network, and learn about industry trends. With over 722 million business professionals on the platform, LinkedIn is a powerful marketing tool that should not be ignored.
Here are 7 of our favorite LinkedIn marketing tips that actually work for your business:
1. Define Your LinkedIn Marketing Strategy Goals
Defining your goals is an integral part of any social media marketing strategy and LinkedIn is no different. Before you start using LinkedIn for marketing, it’s important to set some goals.
- What do you want to achieve through your LinkedIn marketing efforts?
- Do you want to generate leads, build brand awareness, or drive traffic to your website?
- What does your ideal customer profile look like?
- How will people use your product or service?
- How can you communicate this to LinkedIn users?
Once you know what your goals are, you can start creating content and strategies that align with those goals.
Ideally, your goals should be SMART – specific, measurable, attainable, relevant, and time-bound. Examples of SMART goals are:
- “Generate 50 new leads through LinkedIn marketing within the next month”
- “Build brand awareness by publishing one piece of original content on LinkedIn per week for the next three months.”
Creating a SMART goal will help you measure your success and determine whether or not your LinkedIn marketing efforts are working.
2. Create and Optimize Your Company Page
One of the first things you should do is create and optimize your company page. This is your chance to show off your brand and what makes you unique. Include high-quality images, a strong headline, and compelling copy. Make sure to also include your website URL and social media links.
Every business has its own niche and the ideal social media platform may vary. LinkedIn may not be the most profitable platform for each one. However, every business should have a LinkedIn presence to promote their company. If you don’t have a company page, you’re missing out on a valuable opportunity to connect with potential customers and grow your business.
Your company should also highlight your employer brand. LinkedIn is a great place to show off your company culture and attract top talent. Include images and videos that showcase your workplace, show others what a great place it is to work, and highlight your company values. Not only will this drive sales, but it will improve the way that prospective customers view your company.
3. Publish Compelling Content
LinkedIn is a great place to share your company’s thought leadership. By publishing compelling content, you can position yourself as an expert in your industry and build trust with potential customers.
Think about the topics that would be most relevant to your target audience and write articles, create infographics, or share videos that provide value and educate your readers.
When writing content for LinkedIn, remember to tailor it to your audience. Don’t be afraid to stray from the professionalism that LinkedIn stereotypically embodies – be personable, tell stories, and use a voice that reflects your brand or your company’s culture.
When creating videos for LinkedIn, be sure to pay attention to LinkedIn video ad specs to make sure your videos are properly formatted and will run smoothly on the platform.
4. Engage with Other Users
If you want to build relationships on LinkedIn, you need to engage with other users. This means liking, commenting, and sharing other people’s content. It also means joining relevant groups and participating in discussions.
By engaging with others, you’ll become more visible on the platform and you’ll develop relationships with other professionals in your industry. These relationships can lead to new business opportunities down the road.
Additionally, engagement with other users will improve how they view and perceive your brand. If you’re constantly liking and commenting on other people’s posts, they’ll be more likely to do the same for you.
5. Post Regular Updates
To keep your company top-of-mind (and to improve your indexing), it’s important to post regular updates on your LinkedIn company page. This could be anything from announcing a new product or service to sharing an industry update.
Regular updates could include:
- Stories about your journey as an entrepreneur
- Updates on your company’s growth
- Industry news
- Sharing behind-the-scenes content
No matter what type of update you share, make sure it’s interesting and relevant to your target audience.
6. Generate Leads with LinkedIn Ads
LinkedIn Ads are a powerful way to reach your target audience and generate new leads. With LinkedIn Ads, you can target professionals by job title, company size, or other factors.
LinkedIn Ads could be specific advertisements strategically placed around a user’s feed or they could be promoted posts from your company. In both cases, LinkedIn Ads give you the ability to reach a highly targeted audience with your message.
You can also create different types of ads, including text ads, video ads, and carousel ads. Video advertising in particular is one of the top social media marketing trends. No matter what type of ad you create, make sure it’s relevant to your target audience and includes a strong call to action if you want it to convert.
7. Use LinkedIn Insights
LinkedIn Insights is a powerful tool that provides data about your company’s page views and followers. This data can be used to improve your LinkedIn marketing strategy.
LinkedIn Insights will tell you:
- How many people have viewed your company page
- Where your page views are coming from
- What type of content is resonating with your audience
This data can be used to improve your LinkedIn marketing strategy and make sure you’re creating content that your target audience wants to see.
As you create content, be sure to factor in these insights so you’re constantly producing content your target audience wants to see. Also, use these insights to avoid posting content that users don’t engage with.
LinkedIn is a powerful platform with hundreds of millions of users. It’s a fantastic place to build relationships, generate leads, and improve your brand awareness. By following the tips in this article, you’ll be on your way to success with LinkedIn marketing.