For a lot of people, using professional photos is an afterthought.
It’s funny if you think about it because photos, just like images play a pivotal role in marketing. In fact, according to Marketer Jeff Bullas, content with visual aids gets 94% more views than content without. That’s not too shabby considering that there are over 3.8 million blogs written in a day. It’s almost as if the lesser our concentration spans get, the more we hunger after something that’s a little more absorbable – like photos. What’s more, photos add a little life to your website and make it easier for your potential customers to focus on your brand.
So it should come as no surprise that you want to learn more about how photos elevate your brand. In this blog post, I’ll help you better understand how professional photos can elevate your brand.
What is branding?
Naturally, the first thing that comes to mind when you hear the word brand is the logo. But as it turns out, branding is actually more than just visual identity and product packaging. By definition, it is the process of researching, developing and applying a set of features (specific to your company) to make it easier for customers to identify your brand.
Let me break this down further:
Jeff Bezos describes branding as what people say about you when you’re not in the room. In other words, it is the impression you leave on your customers’ way after you have made a sale.
Now that you have an idea of what branding is, we’ll look at 5 ways professional photos elevate your brand.
#1. Professional Photos Deliver Original Visual Representation of Your Brand
We’ve all come across sites that didn’t have good images. They didn’t inspire trust and they didn’t make us want to buy a product. Photos give your personal brand a layer of appeal. So when someone sees the photo, they immediately like it and the message it is sending. However, while all photos are naturally alluring, professional photos are more effective in this regard.
But even with professional photos, you need to have a strategy:
- The image style should be consistent from the beginning to the end of the marketing campaign across all platforms.
- The images should be unique.
#2. They Create More Possibilities
Because there are so many brands gunning for the same customers, you have tons of competition. So chances are whatever you’re offering, someone else already beat you to it. However, with photos, it’s easier to prove the value you’re offering.
You could start by posting photos of the products and services you offer on a typical day to day. It’s also a good idea to get professional photos of services offered at a special conference or convection. This will not only help increase the number of images that you can use for marketing and promotion but it will also bring more eyeballs your way.
#3. Professional Photos Tell Your Brand’s Story a lot Better
One of the most powerful ways to foster better connections is through storytelling. It’s an age-old concept that helps capture people’s attention and keep them engaged. But while writing a long article about the brand and how the brand came to being is great, you’ll agree it can get a bit old. Not to mention boring. To get your information across even better, you can use photos to tell the story in a more relatable way.
Other than for the obvious reason that photos help sustain your audience’s attention, they also lend your business and brand an extra layer of appeal. Plus they sort of just bring everything together in a way that’s not too complex. However, to tap into the full potential of a professional photo, you need to ensure that you establish a consistent visual style from the beginning.
#4. They Show Your Products in the Best Light
People tend to gravitate a certain way when they are looking to make purchases. So even just having a word out of place or a shabby looking photo can potentially turn your customers away. A professional photo goes above and beyond to ensure that your products not only look great but they also appear to be of high quality. Plus, you can add a few photo effects to make your photos look even more appealing.
#5. Professional Photos Do a Better Job of Highlighting Important Components
No doubt you have a high-quality product that could probably revolutionalize the world as we know it. However, none of us will recognize that without a bespoke image to prove it. If you want your brand to stick out and leave a lasting impression on your customers, consider getting professional photos that highlight all the great components of your product. You could even do a little photo editing to further highlight important components that you don’t want your customers to miss.
Becoming the go-to brand that people love and trust isn’t going to happen overnight. It’s going to take hard work and lots of creativity. However, one of the fastest ways to get people to trust you is by leveraging the power of professional photos.
If people are going to trust you, you’re going to have to look the part. And the best way to do that is by using professional photos to show you have unique and superior products.