5 Reasons Why Businesses Invest in Video Production

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Videos are flooding the internet and down to our newsfeeds these days. They’re all the rage, given how they can capture the audience’s attention in seconds. From TV commercials, training videos, and social media ads, videos have become a part of our consciousness.

Ninety-two percent of marketers said that videos bring them a huge return on investment (ROI). But even if that’s the case, some businesses still don’t want to make them part of their marketing strategy.

The main reason? They think onscreen video production means spending a huge amount of money. You might assume that you need a large-scale production to shoot your video when, in reality, it’s not like that most of the time.

Read this guide to know the reasons why businesses are investing and will keep on investing in video production—in-house or outsourced.

1. Numbers Fuel Decisions

A business and its marketing team don’t make decisions just because they feel like it. Trends, case studies, the latest statistics, and real data drive businesses to make good decisions for the benefit of keeping the trade alive.

Here are some statistics about videos that emphasise how important video content is for marketing:

These numbers highlight the types of results videos bring to businesses.

2. You Only Need Basic Gear and Expertise

You don’t need to have decades of experience to shoot a video for your business. All you need is a basic understanding of using video equipment and skills in camerawork to get you started.

You can easily shoot and edit videos on your smartphone to streamline the process. It’s even better when you have the budget to rent or buy camera stabilisers and lighting equipment to create high-quality videos.

Whether it’s short-form content, long videos, or corporate video production, it always undergoes pre-production, production, and post-production.

You don’t need a large production budget and team, either. You can make the most out of the video production process with the skills and resources you have.

Another option is working with a video production company like Dream Engine. Your videos get the consistent touch that only production houses can bring. The people working in a video production house can help put your vision into clean, stunning visual content.

3. Repurpose One Video for Various Channels

What’s great about creating videos for business purposes is you can repurpose them for all your social media platforms. One shoot for a campaign and then post them across all pages. It’s a time-saving technique that minimises workload.

If you’re filming a video for YouTube, repurpose it for Instagram, Twitter, Facebook, and your website any way you want it. You’re building brand awareness and giving traffic to your YouTube video with just one material.

You can also track the metrics like engagement and views after you upload the video. This helps you determine which kind of content becomes successful above the rest. You can improve your video marketing services as time goes on.

Your other option for videos is user-generated content (UGC). People can make videos about your products and services in the form of customer testimonials. You don’t need to do any filming.

UGC boosts your conversions. Prospects are likely to buy something by 184% when they visit your website through UGC videos.

4. Enjoy the Benefits of YouTube SEO

YouTube, the world’s second-largest search engine, is home to billions of videos that share various content. Leveraging YouTube for sharing content, spreading brand awareness, and growing your audience will bring you good.

Build your presence on YouTube to connect with a wider audience. With tools like VidIQ, TubeBuddy, and YouTube’s Search Suggest Bar, isolating popular search terms is easier than ever. The information you get can be used for creating a video content strategy.

Doing this over time will make your content shoot up the organic search results, get more views, and lead prospects to your page with some optimisation along the way.

5. Licensing Music for Video Is a Tough Battle

What makes your video engaging is music. People would be interested in watching videos if they have good music and audio quality.

But there’s a catch: Music licensing is complicated and expensive.

This hinders the production team from using music they would’ve wanted to use. Going against the rules of music licensing could get you lawsuits left and right. Even if you negotiate the music rights, you still can’t use the song you want.

Stock music companies like the YouTube Audio Library allow you to use and license music. That’s some good news if you want to skip the licensing drama.


Investing in video content for social media posts is a strategic move for your business to reach a broad audience.

With the convenience of creating videos these days, you’re building brand identity and delivering great ROI without breaking the bank. You’ll see high engagement, increased traffic, and more conversions over time.

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