First Impression of Thar ROXX: Where Rugged Meets Refined

By Eko S

In the world of SUVs, few names evoke as much excitement and nostalgia as the Mahindra Thar. For decades, this iconic off-roader has been the go-to choice for adventure enthusiasts and those who crave the thrill of conquering challenging terrains.

Now, Mahindra has taken this legend to new heights with the introduction of the Thar ROXX – a game-changing five-door variant that promises to redefine the very essence of off-road luxury.

A New Era of Off-Road Excellence

The Mahindra Thar ROXX isn’t just an extension of its three-door sibling; it’s a complete reimagining of what an off-road vehicle can be.

With prices starting at ₹12.99 lakh for the petrol range and ₹13.99 lakh for the diesel range (ex-showroom), the Thar ROXX brings unparalleled value to the table.

But make no mistake – this isn’t just about adding two extra doors. It’s about elevating the entire Thar experience to a level of sophistication and luxury that was previously unimaginable in this segment.

Lifestyle Meets Luxury

The Thar ROXX is more than just a vehicle; it’s a lifestyle statement. It caters to those who want the best of both worlds – the capability to tackle the toughest trails and the comfort of cruising city streets in style.

Here’s how the Thar ROXX is setting new benchmarks:

1. Exterior Elegance

The Thar ROXX retains the iconic silhouette of its predecessor but adds a touch of modern flair. The new grille design, C-shaped LED DRLs, and projector headlamps give it a commanding presence on the road.

The dual-tone alloy wheels and rectangular LED taillights further enhance its appeal, making it a head-turner whether you’re parked at a swanky restaurant or conquering a mountain trail.

Key Dimensions:

Length: 4428 mm
Width: 1870 mm
Height: 1923 mm
Wheelbase: 2850 mm
Seating Capacity: 5

2. Interior Opulence

Step inside, and you’ll be greeted by a cabin that rivals premium SUVs. The Thar ROXX boasts:

An expansive twin 26.03 cm HD digital screens (infotainment and instrument cluster)
A fully digital color instrument cluster
Ventilated front seats for those scorching summer days
A panoramic sunroof that brings the outdoors in
Dual-tone upholstery that screams luxury

Gone are the days when off-roaders meant spartan interiors. The Thar ROXX proves that you can have your cake and eat it too.

3. Tech-Savvy Features

The Thar ROXX is not just about brute force; it’s equally about brains. With wireless Apple CarPlay and Android Auto connectivity, you’re always connected, even in the most remote locations.

The Harman Kardon-tuned sound system ensures that your favorite tunes sound as good in the wilderness as they do in your living room.

4. Safety First

Luxury doesn’t mean compromising on safety. The Thar ROXX comes equipped with:

Up to 6 airbags
Electronic Stability Program (ESP) with 35+ safety features
Hill-hold and hill-descent control
ISOFIX child seat mounts
Tyre Pressure Monitoring System (TPMS)
360-degree Surround View Camera

Advanced Driver Assistance Systems (ADAS) Level 2 Suite:

Autonomous Emergency Braking (for vehicles, pedestrians, and cyclists)
Forward Collision Warning
Adaptive Cruise Control with Stop & Go
Lane Departure Warning and Lane Keep Assist
Smart Pilot Assist
High Beam Assist
Traffic Sign Recognition

These features not only keep you safe on the highway but also provide added confidence during off-road excursions.

Performance That Packs a Punch

Under the hood, the Thar ROXX offers two potent engine options:

A 2.0-liter, four-cylinder mStallion turbo-petrol engine churning out 160bhp and 380 Nm of torque
A 2.2-liter, four-cylinder mHawk diesel engine producing 150bhp and 370 Nm of torque

Off-Road Capabilities:

4×4 drivetrain with manual shift and low-range gearbox (on select variants)
Electronic Locking Differential (ELD)
650 mm water wading depth
4XPLOR Terrain modes: Snow, Mud, and Sand
CrawlSmart: Automatically adjusts throttle response for obstacle detection
Intelliturn: Assists with tight turns in off-road conditions
Best-in-class approach (41.7°), departure (36.1°), and ramp-over (23.9°) angles

This powertrain lineup ensures that whether you’re crawling over rocks or cruising on the highway, you’ll always have power on tap.

To truly appreciate the raw power and refined performance of these engines, we highly recommend scheduling a test drive at your nearest Mahindra dealership.

There’s nothing quite like experiencing the Thar ROXX’s capabilities firsthand, feeling the surge of power as you accelerate and the smooth transition between gears, whether you’re on city streets or rugged terrain.

Comparison with Mahindra’s Finest

While the Thar ROXX carves its own niche, it’s worth comparing it to some of Mahindra’s other stellar offerings:

Thar ROXX vs. XUV700

The XUV700 has been Mahindra’s flagship model, known for its advanced features and on-road prowess. However, the Thar ROXX brings many of these premium features to the off-road segment.

While the XUV700 excels in urban comfort, the Thar ROXX offers a perfect blend of luxury and off-road capability.

It’s like having the best of both worlds – the comfort of the XUV700 with the adventurous spirit of the Thar.

Thar ROXX vs. Scorpio

The Scorpio has long been Mahindra’s rugged family SUV. The Thar ROXX, however, takes this concept to the next level.

It offers the practicality of the Scorpio with its five-door layout but adds a hefty dose of off-road DNA.

Think of it as the Scorpio’s more adventurous cousin – equally comfortable on family road trips but always ready for an impromptu off-road excursion.

A Legacy Reimagined

The Thar has always been more than just a vehicle; it’s been a symbol of adventure and freedom. With the Thar ROXX, Mahindra has not only honored this legacy but propelled it into the future.

It’s a testament to how far automotive engineering has come – a vehicle that can tackle the harshest terrains while cocooning its occupants in luxury.

Booking Your Adventure

For those eager to get their hands on this marvel of engineering, Mahindra is currently accepting offline bookings at dealerships across the country.

It’s a chance to be part of a new chapter in the Thar’s illustrious history. To find the nearest dealership and start your Thar ROXX journey, simply use Mahindra’s convenient dealer locator tool on their official website.

This user-friendly feature allows you to quickly find and connect with authorized Mahindra dealerships in your area, bringing you one step closer to owning the Thar ROXX.

Don’t miss this opportunity to be among the first to experience the perfect blend of off-road capability and luxury that the Thar ROXX offers.

Conclusion: The Future of Off-Roading is Here

The Mahindra Thar ROXX is not just an upgrade; it’s a revolution. It challenges the notion that off-road vehicles can’t be luxurious and that luxury vehicles can’t be capable off-roaders.

With its blend of rugged capability, advanced technology, and premium features, the Thar ROXX is set to become the new benchmark in the segment.

Whether you’re an adventure enthusiast looking for your next conquest or a family person seeking a versatile SUV that can do it all, the Thar ROXX deserves your attention.

It’s not just a car; it’s a statement – a declaration that you refuse to compromise, that you want the best of all worlds.

As Mahindra continues to push the envelope with vehicles like the Thar ROXX, one thing is clear – the future of off-roading is not just about where you can go, but how comfortably and stylishly you can get there.

The Thar ROXX isn’t just ready for that future; it’s leading the charge.

Book now at your nearest Mahindra dealership and prepare to embark on a journey that combines the thrill of exploration with the comfort of luxury.

Your next great adventure starts with the Thar ROXX – secure yours today!