Online custom printing businesses are booming in 2019. With enhanced specifications and highly efficient design models, anyone can enter the market and carve a special place for themselves.
With that said, getting a professional business card printing business going is not child’s play. It takes a significant amount of knowledge to get the right combination of services and features. On top of that, you will also need to consider a galaxy of other factors which will make your venture successful.
But before you get to any of that, you need to choose the right business card designer tool for the job. Only once that is done can you move on to other aspects like logistics and market capture. So, here are some key things to consider when choosing a solid software for your business.
Top Features Your Business Card Design Software Must Have for Online Success
#1. Intuitive Interface
This is the era of personalization and the business cards print arena thrives on customization features. But all of this will be to no benefit if these customizations are not available to clients intuitively. So, your business card design tool must have a very simple and easy-to-use interface which exposes users to maximum variety. Further, if it can make suggestions based on popular market trends then it can give users the insight, they need to make the right business card for themselves.
#2. Assortment of Options
As we said earlier, personalization is the name of the game in the business card print world. So, you not only need to have all the standard choices like a traditional rectangular business card and more recent die-cutting techniques. Then you need to offer various sizes like North American Standard, European Standard,and Oceania Standard. Further, your business card customization tool must offer a variety of textual, logo and graphics and typography options.
Keep in mind that if you are targeting overseas markets, then offering both the print options at the app itself in their native language is the only way to achieve satisfactory market penetration. This is the best way to cater to a broad market and distinguish your services.
#3. Specialized Touch
Apart from customization options which are always growing, there are some techniques which are always in demand. Embossing, letter pressing, foil stamping, spot UV coating are the most popular and are a must-have in your software. Another important factor in this area is to enable users to get helpful advice based on their industry as seen in business card design software. Getting advice on current trends is sure to help them make a choice they will be satisfied with. This will work particularly well with repeat customers as it will account for their previous preferences and suggest new trends accordingly.
#4. Express Print and Delivery Options
Now that you have an order from a client, it is important to be able to deliver before they expect. This requires you to put in place multiple print and delivery options. If you are targeting overseas markets, then it is important to have the logistics handled effectively. Nothing is more dissatisfying for a client than a delayed delivery. In that regard, your business card design software must be able to provide shipment details as well. Further, if it is possible, then the client should also be able to change delivery specifications when required.
#5. Social Media Syncs and Rewards
These days, any business which is not utilizing social media to the fullest is missing out. Networking is a key factor in business relations and getting recommendations from clients on social media can be a considerable bonus. To incentivize this, your online design tool can have integrated social media sharing options. Additionally, using simple push notifications like newsletters and updates on the latest trends is a great way to build a community around your business and also generate business. So, you can offer this option to clients and undertake sales and other discount schemes through it.
Where Can You Find the Best Online Business Card Design Software?
Business card designing and customization tools are produced by a number of online businesses. Some are available for free, but the best ones are always paid. If you are planning to enter this market professionally, then investing in high-quality design software is the best thing to do.
About the Author!
Amy Watson has completed her education in Information Technology sector and then she has started working in eCommerce web to print research & development segment at Design’N’Buy. After getting more than 5 years of experience in web-to-print technology market segment as well as Print Commerce product customization software development & solution she found best interaction model about it. She really enjoys her success in research and development for start-up business by extending current model with highly reflective ROI model.