Graphic design plays a role in marketing. Designers choose to create various types of products for marketing needs these days. They create designs for sites, logos, print materials, advertising, etc. Great design attracts the attention of potential customers. The design has an impact on brand and business success.
As a marketer, you should know the design very well. You need to develop your design skills regularly. Get training in different aspects of design. The design industry is changing. That means that a marketer has to stay up-to-date on the latest design trends. In this blog, you can learn 5 things every marketer should know about design!
#1. Graphic Design Should Always Begin with a Target Market Analysis
It all begins with preparation and meticulous planning. Thus, you should do market research before to get started with the design. In other words, you need to identify the target audience for your business. Who are your potential customers? What is their average age? Are they men or women? What are their interests? Get the answers to all these questions in advance. Then, put your market research into action. So, you will manage to come up with great design ideas. Plus, you’ll be able to avoid crucial design mistakes in your work. The target audience will engage with your design.
#2. Infographics Improve User Experience and Increase Engagement
There is a direct link between design and conversion. If users like your design, they spend more time on a website. After that, they may decide to buy your product or service. With the right type of content, you’ll turn more visitors into buyers. That’s why you should aim to increase user engagement. You can do this in a variety of different ways.
It’s a great idea to add relevant infographics to website content. Infographics bring together information and images. Nowadays, infographics are one of the design trends. People don’t like to read texts on pages. However, the site’s visitors usually take a closer look at infographics. As a result, they do not leave the website immediately.
Informatics can contribute greatly to your content marketing efforts. According to recent statistics, infographics increases user engagement by 80%. The statistics also show that infographics increase website traffic by 12%.
In reality, a marketer can use infographics for various purposes. Infographics images are indexed by search engines. So, you’ll attract more search traffic with information-carrying images. Informatics can also boost your social media marketing efforts. Infographics perform much better on social media comparing to other content types. People tend to share infographics content on all popular social media platforms. You can also use infographics to create an animated video. Great animated videos attract lots of traffic from YouTube and social media. You can include infographics in whitepapers and webinars.
A marketer doesn’t necessarily have to be good at graphic design tools. A marketer has to realize what type of infographics target audience needs. Then, a marketer has to provide a designer with tasks. Lastly, a designer does his/her job.
#3. Colors Affect Buyers and Their Decisions
Graphic design is the type of work that requires color selection. You have to choose colors for various graphic elements. Designers usually pick colors for background, icons, and fonts. The truth is that colors have an impact on a buyer’s decision. So, you need to use the power of colors to promote brands. However, you must be very careful about color selection! Colors can either improve or hurt your marketing.
There are different types of products and services. It’s also important to note that each color has its meaning. Marketers need to know what colors go well with each product type. A marketer’s job is to pick the right color scheme for design. Make sure that your colors fit your marketing goals.
Do you need to create graphics for a business that sells sports products? If so, you should consider colors representing energy, enthusiasm, and happiness. A vibrant color palette will make a great impression on potential buyers. Red or orange is worth trying!
#4. Font’s Style and Size Mean a Lot in Marketing
Brochures, fliers, emails as well as sites have texts. What font do you need? Designers usually try to get creative about their work. They always aim to represent a promotional message in the right way. Marketers can help designers pick the style and size for displaying text. Fonts come in many different styles. There are Decorative, Serif, Sans Serif, and Script font styles. Fonts are either small or large. Every font style is unique. Every style means certain emotions. So, a marketer has to pick fonts that connect businesses with customers pretty well.
#5. Good Design Makes a Great First Impression on Potential Customers
A marketing strategy largely depends on design. The question is – why does design matter? Design is something that potential clients see first. So, you can impress your prospects with good design. Later, they will take an interest in your products or services. Making a good first impression is crucial to business success.
Typically, it takes visitors a few seconds to analyze your design. Your design should clearly show your message to your customers. What products or services does your company offer? What do you stand for? What do you represent? How do you make a difference? Make sure your design provides consumers with answers to these questions. But most importantly, the design has to have a positive effect on people’s decisions. If this happens, consumers will begin to trust you. Finally, they can make a purchase. However, you will not manage to impress consumers with poor design. So, do everything possible to make people happy with your design!
Thank you so much for reading this article. As you can see, the design is an incredibly important skill for marketing. Of course, great marketing needs effective design. With a good understanding of design, you can maximize your marketing efforts. Use the power of graphic design knowledge to improve your marketing strategy. Follow our tips to take your business to the next level! Good luck!