Congrats! You’re opening your own business and have already started working on the brand identity. However, once you launch a business website and start working on its marketing strategy, you may end up finding that your efforts aren’t giving back the expected results.
Here, we’ll review the prime consideration of many eCommerce businesses and Internet startups – search engine optimization, also known as SEO.
In fact, if implemented properly, SEO empowers businesses with a huge potential for development and growth.
In addition, that’s also a proven way for the brands to gain true recognition amongst the Googles, Bings, and Yahoos, which can provide you with tons of free traffic and high-quality leads. But even the most perfectly planned SEO strategy may lose efficiency because of the business… NAMING!
Many entrepreneurs are certain that SEO is all about the backlinks, internal links, and domain authority, and usually overlook the core aspect of any business – the brand name. However, your business’s name can make a huge difference in how quickly and easily you rank on SERPs.
In this article, we’ll explain how to create an appealing and memorable business name that perfectly fits your brand identity and won’t affect your SEO strategy.
Taken from: https://www.pexels.com/photo/a-simple-tag-on-textile-11134390/
#1. Opt for a Unique, Appealing & Memorable Company Name
There are various examples of great brand names in the digital world. Dropbox, Meta, Reddit, Twitter, Google, and Instagram are just a few widely known by anyone who’s ever browsed the Internet.
However, despite the strong desire to imitate those brands and the associated success, it’s not the best idea to get them copied or rewritten: Mate, Bookface, Ditred, and so on.
Along with the high possibility of getting into trouble with trademark infringements, it can significantly hurt the business trust and make your domain name look spammy to consumers.
Instead of trying to compete with the others in your industry, the brand name should highlight a certain hallmark or unique characteristics that no one else has.
This trick will be also helpful if you’re going to rebrand your business, as it allows shooting quickly number one for the branded searches.
To ensure the selected brand name will maximize your marketing efforts, it’s recommended to search for it across different search engines and networks. In such a way you can better evaluate the competition and see whether this option fits your business at all.
#2. Use the Keywords in Your Brand’s Tagline, Not the Brand Name Itself
Instead of stuffing your company name with industry-generic terms, it’s easier and more efficient to implement them into the tagline and website itself.
This trich will help you to clearly separate the branded and non-branded traffic channels, yet avoid them from hitting your ranking performance.
If the keywords are used directly in the company brand name, they’ll get lost in that category, and will sound too generic and less attractive to potential consumers.
An excellent example of SEO-friendly rebranding is Wholesale Landscape Supply company, which rebranded as Big Earth and soon after gained first page ranking for their company name.
The “Landscape Supply” then was implemented as an industry descriptor phrase under their brand name, giving them the best of both worlds – immediate brand recognition and potential keyword ranking.
For sure, creating a catching and well-targeted brand name is a challenging, time-consuming, and expensive process that still requires considerable investments for promotion.
However, it’s even more challenging to hit the first SERP with the domains like Pets.com, Hotels.com, and similar.
#3. Check It for Search Juice
Another great hack that will help you in creating a memorable and appealing SEO brand name that simply works is to ensure the name includes keywords that people are actually typing into Google.
By checking the so-called “search juice” associated with your brand keywords, you’ll double-check whether the name itself can directly help in your SEO.
Ideally, you should look for a name that has a decent amount of traffic and a small amount of competition. The main trick here is to find the name that helps your SEO because the users are already searching for it.
Let’s take the dog accessories brand as an example. The brands like Easy Walk, Woofles, Puppia, and PetSafe can ideally fit because of both gaining traffic from the target keywords and being unique and memorable for the average user.
Checking the keyword juice is pretty easy with the standard SEO tools like SemRush, Google Ads, MOZ tool, Ahrefs, and others.
Moreover, you can also get more inspiration from the in-build keyword generating tools and create an inspiring and catching brand name that ideally complements your business.
#4. Make Your Business Name Perceivable
One of the most effective SEO tips that can have already become a common practice in brand naming is to follow the KISS rule.
KISS is an abbreviation of the phrase Keep It Short and Simple, and can be implemented not solely to the business name but also to many other aspects of the brand’s online performance.
For sure, you don’t want your business name to be something people don’t know how to pronounce or can’t spell easily. Instead, try to look for the easy and memorable options, where the names are spelled the way they sound.
This will reduce the chances of misprints and variations, yet will help Google (or any other target search engine) to easily define the brand that users search for and direct them to the exact website they need.
When preparing this guide, we’ve found many suggestions for SEO-friendly brand naming, and a great number of those suggested “using alliteration” or even “two syllables” to be easily memorized.
However, in our opinion, it’s even more valuable and important that your business name reflects the voice and tone of its brand.
#5. Continually Work on a Brand’s Digital Footprint
To help your brand name gain more authority and recognition, it’s essential to produce EATable and useful content for breakfast, lunch, and dinner daily.
Luckily, there are plenty of CMS platforms that can greatly organize and streamline content publishing. It will take some time to find and develop a knowledgeable, compelling brand voice that intertwines your brand message with well-placed keywords.
However, once you get it nailed, you’ll easily take your brand to the top of the competition.
For example, Movavi, one of the leading video editing software development brands, has been widely known for producing high-quality, useful, and SEO-friendly content within its industry.
So, the company shares insights on how to record your computer screen, make use of visual effects or use the chroma key in video editing – all these and many other related contents shared on the web helped the company to transform into an authoritative and expertized company with the clear SEO magnet and relevant keyword targeting strategy.
#6. Stay Connected Across All the Online Channels
Once the brand name is incorporated into the website, one of the most effective marketing ideas that will never lose its relevance is to stay proactive online.
As you might have already found out, that piece of advice is not completely related to choosing the brand name for a business. However, that’s the approach that contributes to building your brand identity and helps visitors to associate the brand name with your business itself.
At this stage, make your website connected with the other traffic channels such as social media, partner websites, and more. Perform actively across many platforms and invite visitors to opt-in to the e-newsletter to build a strong community around your brand.
In the end, you’ll find your audience searching exclusively for your brand, not the competitors or the search terms and long-tail queries.
Choosing the right brand name has always been a challenging task regardless of the type of business model planned. By creating a compelling, consistent brand identity interpreted through the business naming, business owners can effortlessly capture the attention of both shoppers and search engines.
So, rather than place all your branding eggs in the keyboard basket, build a company’s brand identity that can make use of different online channels. Such an approach will allow owners to create a powerful web presence and a well-balanced SEO plan for their newly-established businesses.
Hopefully, this guide has shed some light on what aspects should you mind when considering an SEO-friendly brand name for any business. We wish you good luck in creating the unique one that ideally underlines the best about your company!