8 Tips to Help You Craft Your Brands Identity in 2020 through Logo Designing
It is important for operational businesses to depend on their company’s brand identity that caters to the targeted audience. As we know, customers tend to incline towards products and services that have a greater potential of being remembered and that is enabled by logo designs, playing a pivotal role at delivering impactful impressions on the viewers.
It is essential for the logo design to convey a story, one that is unique and stands out amongst other brands. Therefore, the primary goal to creating a logo for a brand is to assist clients in familiarizing themselves with a brand, having an easy and efficient access to memory recall. Based on recent studies, majority of the customers prefer to obtain consistent experiences throughout different platforms. Moreover, the only way to do that is through prioritizing the development of brand identity report on Forbes rather than scattering all over the place.
Understanding Brand Identity
The concept of Brand Identity revolves around identifying your audience’s perception towards your company. It has been recommended by marketing experts to evaluate the brand as a living entity, allowing you to connect with prospective consumers that you wish to associate with. Furthermore, in order to connect with them, you are required to influence their impressions on how they perceive you.
Customers are in search for companies that share similar values and offer solutions that have the ability to enrich their lives. You might have noticed how successful companies have managed to grasp onto the vitality of powerful brand identities. Which influences them to strive towards keeping their public image pristine.
8 Tips to craft your Brands Identity in 2020 with logo designs
#1. Gathering information on your targeted audience
For those who have just entered into the world of brand identity, they can often face difficulty at understanding the significance of connecting with their audience. Most of the times, creating brand identities without filtering out the major details concerning who your audience are can cause hindrances. Without knowing the people you are supposed to bond with, how can you create a meaningful connection?
Whilst you try to connect with your audience, make sure to look into the details such as their ages, gender, incomes and education. You can even opt to take reference from your competitors and analyze their performance as to how they attract the demographics. However, make sure to refrain from stealing ideas and losing originality, but rather gain inspiration and ideas whilst adding a hint of yourself within them.
#2. Delivering value to the audience
Once you have an understanding on who your audience are, you can go deeper into the details. Which includes information on what your viewers are inclined towards, what makes them click on content. Not only will this allow you to add more value for your audience through your brands identity but also you will have all the required points on your fingertips as to what inspires your viewers, what influences them to make purchases or avail services, enabling you to alter your strategies as per their buying behavior.
It is crucial to know what elements have the capacity to gain viewer responses; for example, some audience are more responsive towards humor whilst other prefer to engage themselves with guidance and suggestions. You will be required to be a bit tongues and cheek with your brands core message; it has proven to be a successful approach for almost all companies in the past. Be the audience and tailor your brands identity from their point of view.
#3. Visualizing your brands personality
It is essential to provide a visual representation to the prospective customers. In this given age of modernization and advertising, consumers wish to be put in awe with vivid visual imagery, colorful and detailed logo designs and intriguing video contents. While it might be effective to focus on text based content as well, however it is better to pay attention to video marketing as well. Consumers have been noticed to respond more efficiently towards video content than they are with blogs and articles.
Moreover, if you seek to enhance that you can specify ground rules that consist of guidelines concerning how long the content can be for and the tone of your content. Due to shorter attention spans, it is best to keep the video content for as long as two minutes, anything lengthier than that is going to cause repulsion. Apart from that, you also need to keep in mind that the tone of your content is supposed to be free flowing and engaging, in order to provide them with a personalized experience.
#4. Using emotions to drive traffic
In case you are looking for a surefire way to connect with your audience then there is nothing better than using emotions. You must aim to enable your brand to convey a story that resonates with the viewers on an emotional level. This strategy has been in common since the very beginning within the marketing world. Several brands have been targeting their audience through emotional manipulation, for example P90x aimed to influence their audiences into thinking what they could achieve if they worked out.
Similarly, several infomercials have been crafted to pique emotions and lure audience into shifting their perspectives. The spur within emotional responses is what enhances conversion rates; however, it is not easy to find an emotional hook for marketing campaigns. In most cases, the campaign goes through an extensive journey that includes trials and errors. Nevertheless, that does not mean your efforts and time are going to go in vain, they will pay off on the long run.
#5. Sticking to simple things as much as possible
One of the major mistakes that you can make whilst creating your brand identity is to overcomplicate it. Ideally, you must focus on constructing a simple brand identity with clarity within your marketing messages. Complexity in approaches can cause your prospective customers to feel alienated, resulting in a backlash in your bottom line over a period of time. By making use of principles based on logo design, you can assist yourself in selecting the adept brand identity.
Most professionals prefer to go through rough drafts in order to decide the right set of graphics that complements their goals and narrative. And that makes it easier for them to evaluate which elements are unnecessary and don’t contribute to adding value for customers. Not only does it eliminates extra information but refines the brands identity, enabling the company to be more relatable for the modern consumers.
#6. Being consistent with your work
To achieve a successful brand identity you will be required to stay focused, especially when it comes to keeping a smooth and consistent flow of work. Most businesses implement marketing channels that allows them to represent themselves on several online platforms simultaneously. Businesses that have had difficulty at staying consistent often find themselves at a dark spot. Which can be easily avoided through the help of marketing professionals, who have been trained to handle consistent publishing.
However, it is important that your messages remain clear throughout each post and the content is in relevance to the industry you belong to. It is essential for the content to follow the niche of the businesses and deliver the required information to the audience.
#7. Branding through social media
It is evident on how powerful social media is, when used correctly it can lead businesses to rise up to all heights of success. Using social media to raise brand awareness within platforms such as Facebook, Twitter and Instagram you can extend your brands reach immensely. However, to implement this strategy you will be required to accessorize your logo design with sufficient features. Ones that can enhance your profile image for the viewers.
In addition to that, it is advised to ensure that the image you incorporate is the same in all the platforms. This will improve the brands consistency for the prospective customers, influencing them to gravitate towards you.
#8. Evaluating your responses
It is only natural to wish for positive feedbacks from customers; however, there are instances where brands experience negative reviews. And there is a great chance that you might face a couple of those during your business venture. Moreover, your responses to those feedbacks will make an impact on the brands identity. Instead of repelling the customer, you must pay attention to methodologies that can solve your customers concerns.
It should be your main objective to assist your customers no matter what the scenario is, as you would not want your brands image to tarnish. To help you with that you can create a new motto that solely focuses on the customer’s wellbeing and satisfaction, not only will it guide you through disastrous situations but grow your brands identity.
A seasoned marketing approach will be able to build your brands identity and provide you with the required guidance for your developmental processes. Considering all the aforementioned logo design ideas you can construct the best logo design for your brands identity.
About the Author!
Bella Thomas is an expert logo designer who has an extensive experience in the digital industry. She has worked with reputable companies, well known for her dedicated work and her expertise to handle animation wonder alongside implementing out of the box approaches.