10 Easy Tips on How to Choose the Perfect Name for Your New Business

Illustration by Kit8 via Dribbble

Finding the perfect name is one of the most challenging stages when starting a new business. This is because a business name should not only be catchy, but it also has to be representative. That way, your target audience can recognize what your business industry is.

In this article, we’ll show you 10 easy tips on how to choose the perfect name for your new business. Let’s get started.

#1. Make It Easy to Spell

Stay away from including numerals and special characters in your business name. This will help you achieve better memorability and ease finding information about your business for potential customers.

On top of that, 45% of online shoppers use voice-assistant to help them find a product and search for product reviews. Thus, make sure your business is free from spelling confusion to help Siri and Alexa find it easily.

#2. Use a Generator for Help

With the 4.41 million new online businesses registered in 2020, your selected names may have belonged to somebody else. For that, save your time by taking advantage of name generators.

One of the great examples is the Zyro business name generator, as it formulates attractive business names that aren’t too descriptive. Using this tool, you only need to enter your business keywords and click Generate Name. Once done, you’ll get plenty of options.

#3. Make Sure It Can Be a Domain too

Make sure it can be domain name too
Illustration by Kokolv via Dribbble

A business website can help your business grow. This is because, unlike the brick-and-mortar stores, a website is open 24/7, allowing your potential customers to check your shop at their most convenient time.

As there were 366.3 million domain registrations in 2020, don’t forget to check if you can register your chosen business name as your domain. Suppose someone has already used the name for their website. In that case, you won’t be able to register it.

For this, utilize a domain checker. Once you have chosen a business name, have a tool ready and run the test. If the name is already taken, scroll through the recommendations for available domain names. Chances are, you can find something inspiring and work from there.

#4. Check for Trademark and Use

This little bit of research aims to ensure your target audience won’t relate your business with any other parties. On top of that, you sure want to get your new business away from any legal issues.

You can look into the trademark archive to make sure your chosen name isn’t patented. Additionally, check some of the most popular social media platforms, like Instagram, Facebook, and Twitter, to see if someone uses the name for their accounts.

#5. Don’t Be too Vague

As we’ve mentioned before, your business name should be able to reflect what it’s all about. One of the simplest ways for this is to use niche keywords.

However, be careful when using keywords. If you stuff too many keywords, your business name becomes generic. As a result, your competitors will outshine your company. On top of that, search engines can also mark your business as spammy.

#6. Make It Brandable

Your business name is one of the most crucial branding elements. It speaks for your business identity, products, services, and target demographic.

For that, you may want to start with analyzing your company’s strengths. You can ask yourself what makes your brand the best solution in the industry and what makes it different.

Suppose your best bet comes from your products. In that case, specify the field. Determine if it’s new and intriguing or more cost-effective than what the other companies are offering. That way, you can easily set what you want your target audience to know about your brand.

#7. Consider Scalability

Your business name should allow room for growth. For example, refrain from including your geographical origin and focusing on one product.

Amazon has a great story about this.

When you look back, it started as an online bookstore. However, Jeff Bezos had foreseen his little online bookstore to be the world’s biggest online retailer. Therefore, he registered Amazon.com, as the name allows him to expand his business.

#8. Make It Catchy

Catchiness relates closely to memorability. When using a catchy name, people can easily recognize your business. As a result, your company can stand out from the competitors.

For that, you can keep a keyword or two and try to spice it up with some modification or combine it with other words. For example, Coca-Cola combines the soft drinks’ two flavoring ingredients: coca leaves and kola nuts.

Catchy Coca-Cola brand name
Illustration by Mako Tsereteli via Dribbble

Another great example is Reddit, which is a word-play from “read it.” Besides catchy, the name also explains its service. That said, you can also use this strategy to get a business name that rings well.

#9. Don’t Rush It

Finding an excellent business name can be daunting. However, remember that you should never rush this process. Deciding on your business name needs thorough consideration, as it’s what people refer to when talking about your business.

On top of that, you’ll use your name on every marketing medium, like your company logo and email signature. Thus, you need to be confident with it. The best way to achieve this goal is to trust the process. Only then can you get the perfect name for your business.

#10. Get a Second Opinion

Once you have some options, it’s recommended to run it by friends and family. If you get them asking what it means, your chosen business name hasn’t been successful in representing your company’s identity. You can ask for some suggestions to improve it.

Alternatively, you can conduct a small study to get feedback from your target audience. However, this may require you to spend some extra money.


You’ve learned the ten tips for getting the perfect name for your new business. While the process can be challenging, remember that you don’t want to rush it. When stuck, you can also get help from business name generators you can find all over the internet. Finally, good luck with your new business venture!

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1 Comment
  1. […] Even if you choose not to use all forms of social media for your business, it is important for your brand identity. This will prevent other people from creating social media profiles with your brand name. […]

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