Which Colors You Should Avoid in Your Ads To Gain Success?

Advertising through ads is old school but there are still many people who make mistakes in making their ads work well for them and make it a productive endeavor. Displaying print ads is a way of getting people to take notice of your brand, products and services. While you need to make your print ads bolder and appealing to your target customers, you need to learn the basic color rules that will help in making your ads more appealing and engaging to your potential customers. Serving your website with ads is a good way of earning the extra bucks but you need to learn to focus on avoiding colors that could hurt your ad conversion. This is one aspect of ad failure in making a conversion from the ad displayed on a website and here are some color tips and tricks to help you learn which colors to avoid that could hinder your advertising success online.

Glaring blue background

Ads Color Guide

Blue offers a cool shade with a touch of clarity and sense of serenity. It also denotes precision and intellect. Blue color in its deeper shade promotes elegance and formality effect. But when you use deep blue color as a background of your ads, it will cause a glaring effect to its reader which is not pleasant to the eye. Although blue increases a person’s concentration ability which is ideal when used as a text color, a glaring blue color for your ad background will simply be annoying to look at as it is hurting to the eyesight. Use deep blue color minimally and only when you want to emphasize a word or texts.

Colors to avoid on a red background

Ads Color Guide

The red color has a striking effect when used as a background for your ads. While the color red symbolizes power, vitality and energy there are other colors that don’t blend well with the color red. These colors are yellow, blue and magenta. When they are added as the color text on a red background, the effect could be overpowering and the eye will have the difficulty in balancing the color combination to the eyesight. Avoid these color blends when designing your ads as it could encourage your readers not to read it anymore.

Multi-colored ads

Ads Color Guide

When you use multiple colors on your ad, it could confuse your ad readers. This is a bad color approach when creating ads even when you carefully choose the colors to use for your ad boxes. Presenting many different colors for your ad can become confusing and your readers will not know where to read first. It is still a rule of thumb to limit the number of colors to use when designing your ad into two to three colors only.

White texts on a white background

Ads Color Guide

It is a big NO to use the same text color as your background color. Many ads use the white gradient in their ads and it works well when it is blended with a different text color. So avoid using the same color for both your ad text and gradient. Another tip is not to use more than one gradient on a single ad.

Text colors to avoid on a black background

Ads Color Guide

Using black in ads produces the effect of exclusivity with a hint of corporate touches. Black exudes a formal effect on an ad and unless you aim to provide an ad with a touch of formality, there are other color options to use as a background for your advertisement. But when you use black as a background color for your ad, you should not use the colors red, blue and purple for your texts. These colors do not simply blend well on a black background and the text will become hard to read by your target customers. In fact, even when you try using other colors on a black background, the effect may produce the same sense of becoming unreadable, even on a white text. Black is a very strong color that easily overpowers other colors on an ad.

Colored text on a colored texture background

Ads Color Guide

Using a colored, texture background could make the colored text unreadable. This could make your ad look disorganized and not pleasing to the eyes. This is more particularly true when the colored textured background uses strong colors that may easily overpower the colored text on your ad. If you need to put a text directly on an image, it is best to reduce the opacity of the background or place the text in a different box instead where you can control its background effects better.

Using light colors on a white background

Ads Color Guide

A light colored text on a light colored background is a bad color combination to use in an ad. This is true as it could create readability issues. It is always best to use darker colors for your text when you are using a white background for your ad design.

Colors to avoid on a green background


When you are using a green background for your ads, the worse colors to match it with for your text are purple, green and yellow. Although green and yellow could be sensible color combinations to create a landscaping ad, it needs other colors to blend with them in order to create a better effect. Using green and yellow combination exclusively without other color accents will make the text difficult to read. The same negative effects occur when you use green and green and green and purple exclusively together.

Neon and rainbow color combination

Ads Color Guide

While the combination of rainbow and neon are attractive and eye catching, using them on ads can be quite irritating to the eyes. It could easily tire the eye that is looking at it and it may cause annoyance to your ad readers instead of attracting them to read your ads.

About the Author!

Stacy Carter is a tech and seo freelance writer and blogger that lay out for news and articles though online exposures. She contributes for: Cell Phone Spy Software where you can learn more about spyware for your mobile device.

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