SEO, or search engine optimization, may seem like something only tech companies need, but business owners in all kinds of industries can benefit from this Internet marketing strategy.
Whether you’re a contractor who needs to build your name in your industry or an e-commerce shop hoping to generate more sales, SEO services can help you achieve your goals. If you’re not sure why SEO services are important for contractors, read on!
What is SEO
Search engine optimization (SEO) is the process of improving a website’s organic search rankings in major search engines. The goal of this process is to rank the website as high as possible on the list of results for relevant searches, thereby driving traffic to the site.
In order to achieve a high rank, search engines like Google, Yahoo and Bing use complex formulas to rank pages based on a variety of factors. These include but are not limited to:
- The number of links that point at your page.
- Strength of keywords.
- The amount of time users spend on your page.
- How much trust search engines have in your website and its authority.
Build a Powerful Brand
Branding is a key component of any business, but it’s especially important for contractors. When homeowners are looking to hire someone to fix their roof or install new windows, the contractor with the most recognizable brand may win the job.
For example, if people can’t tell one contractor from another just by looking at their logo and business cards, they’re likely to go with the company that they see all over the internet.
SEO helps gain exposure online. The higher a company ranks the more potential customers will see their company. Getting on the first page of Google for keywords related to what you do is crucial.
If you have an excellent website and great reviews, then your chances of ranking well increase even more. Google determines who should rank on the first page versus who should rank on page three, four or five in search results pages. It’s important to follow their guidelines for best results.
Target New Clients
Contractors are always looking for new clients to help grow their business. One of the best ways to find new clients is through search engine optimization (SEO).
Search engines are continually changing so it’s important that your website be optimized to rank high on Google and other search engines.
One of the first things potential clients do when looking for a contractor is to search online. When you don’t show up in the results, they may just keep looking or choose someone else. With SEO services, contractors can make sure they’re always at the top of search engine results pages.
In addition to increasing traffic to your website, search engine optimization (SEO) will also allow you to show up in more detailed search results.
When potential clients are searching for businesses like yours, they will likely be interested in reading a lot more about what you do and how much you charge.
A lack of information on your website can make it seem as though you’re hiding something. Having an optimized site with a detailed description of your services can help alleviate those concerns.
Attract Quality Employees
The quality of your employees plays a huge part in how successful your company will be. For example, if you are not able to hire qualified people, there’s a high chance that they won’t be able to meet deadlines and exceed expectations.
One way to help attract the best people is by ensuring that your company has a strong online presence with an optimized business website.
When someone is looking for work, they’ll spend some time looking for contractor jobs near me or a similar phrase. You’ll want to be at the top of that page to attract them to apply. With professional SEO services, this should happen as long as you have compelling content on your site.
It can be difficult for contractors to market themselves without hiring professionals who know what they’re doing when it comes to digital marketing strategies and social media campaigns.
With those types of services in place, contractors can continue growing their customer base while reducing overhead costs associated with advertising expenses like TV commercials or print advertisements.
Improved Visitor Experience
The experience of a website visitor is critical to the success of a business. Visitors want to be able to find what they’re looking for without having to do more than one search, and they want it quick.
This is why it’s so important that contractors have an improved visitor experience on their website through content marketing and optimization.
Whether they’re searching on Google or coming to your site directly, your potential customers want to find what they are looking for quickly and easily.
As a contractor, you don’t have time to build content and optimize every page of your website. When that’s the case, it’s important to work with someone that specializes in contractor SEO services.
With contractor SEO services, your website gets both on-page and off-page optimization. On-page is directly tied to what visitors see in search engine results when they do a search.
You want those search results to include your business website. Off-page optimization refers to how search engines perceive your business website – and that’s based on where it appears on other websites, including industry blogs and local directories.
Contractors need to be at the forefront of their customer’s minds when they’re looking for the next contractor to hire. The best way to do that is with a website that ranks well in search engines and is easy to find through organic search.
When potential clients are searching for a contractor, if your site doesn’t pop up on the first page of Google results, you’ll miss out on an opportunity. A good website should rank on the first page.
With 68% of online experiences beginning with a search engine, it’s important to show up when a phrase is searched. Majority of these searches focus on first page results. As each page passes before yours shows up, you’re less and less likely to be clicked on.