What sets a good logo apart from the rest? There’s no single magical technique for creating an effective logo. Rather, successful logos are made up of several interconnected elements. They need to appeal to the brand’s target audience, but they also need to be adaptable and simple enough that anyone can easily understand them.
Whether you’re just starting out as a graphic artist or you’ve been designing logos for years, it helps to get back to basics. This infographic from Company Folders points out the various fundamental ingredients that make up a successful logo, including appealing to your target audience, being fresh and new, and reinforcing your brand.
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