Are you planning to revamp your business website? Well, there are many reasons to plan a redesign of your website. Maybe you are planning to fix what didn’t work the first time around. Or perhaps you merely want to update it according to the current marketing requirements. No matter what the reason is, overhauling the entire website is a major undertaking that can be a huge success or a complete fail.
The planning of a site’s redesign relies on two thought processes – the business perspective (which is led by the client) and the creative side (which is led by the designer). It is imperative to work according to both thought process to build a site that not only looks aesthetically appealing but also offers out-of-the-box functionality.
One of the best ways to guarantee success is to plan a precise route of attack. If you haven’t figured out why you are planning a redesign of your site, strategized the desired success or thought about your goals, you may find yourself in a huge struggle.
From appearance and functionality to coding integrity and navigation, a lot goes into building user-friendly, intuitive and feature-rich websites.
Therefore, we have compiled a list of important factors that should be considered while redesigning a WordPress website to enhance your brand identity.
#1. Your site redesign strategy should be effective and clear
Before you even begin the redesign process it is crucial that you understand what actually works in your current site and what doesn’t. Once you have figured out what actually works in your website, check what is there that needs to be changed. Work on the areas which really need your attention along with the areas that are working just fine to further enhance them to offer better user experience. After all, the ultimate aim of a website is to drive traffic and engage users on your site to increase conversions and ROI. It is not always an entire overhaul that is needed, small changes can also work like a charm if done appropriately.
However, if the website isn’t performing well at all, a complete redesign may be required to plan.
#2. Keep it up-to-date
A majority of websites are created when a business is launched. However, the internet is an ever-changing world, where new technologies and trends pop up every now and then. And since the websites are solving the main purpose of a business, they are often overlooked and kept outdated. Unfortunately, a majority of business owners fail to realize that an outdated website is incompetent in converting potential customers into web users tend to encounter fresh and new website design and functionality every single minute of the day. A fresh and newly designed website have the power to capture the attention of a user. Therefore, get your site designed that boasts of a fresh and new look and something that brings itself to notice. In addition, add a high-quality content that reduces your bounce rate and persuade users to visit your website again.
#3. Updating Brand Identity
If you are in business for quite some time and planning to give your brand a new look and feel then redesigning your website is the right solution for you. However, your business site should be redesigned in such a manner that it’s updated should reflect the new brand identity of your business. One of the major reasons of rebranding an existing brand is to attract new customers and remain ahead in the competitive market. And in today’s era, nothing works better than a website to notify your existing and new customers that you have updated your brand.
#4. Making it responsive
As a matter of fact, the world is going mobile and so should you. Today where there are a variety of devices available including smartphones, iPhones, iPads, notebooks, and laptops, it becomes all the more important to target web users on every internet enabled the device to reach the masses. Moreover, according to a recent study, more than 44% of the Google search results originate from mobile devices which clearly indicates how much percentage of users are accessing the internet on their mobile devices instead of desktops and laptops. A responsive design layout enables your website to look presentable on every device and improve the user experience.
Having a site that is best viewed on almost every platform especially on a mobile phone is a better way to stand out.
#5. Optimizing it for speed
Apart from mobile-friendliness, speed is another factor that is responsible for increasing your website’s bounce rate. Web users tend to abandon a site that takes more than 5 seconds to load which pretty much explains that slow responsive sites are not accepted by anyone today. When it comes to optimizing your site for speed, make sure it takes only a few seconds i.e. 3-5 seconds to load, otherwise expect your bounce rate to increase drastically. In addition, it is important to optimize each and every web page for speed especially your landing page since you wouldn’t want your visitors to leave after they navigate through different web pages of your website.
#6. Improving search engine rankings
SEO or Search Engine Optimization is one of the factors that contribute to the success of your website. Without optimizing your website for search engines, you are simply lagging behind in the race of ranking higher in the search engines. In order to optimize your site for search engines, you are required to follow SEO best practices that ensure your website is search engine friendly. So if your website hasn’t been following SEO best practices, now is the time.
Organic search originates more than 55% of the website traffic, which is an amazing number and shows that investing in Search Engine Optimization is apparently worth it.
#7. Making it social media friendly
You’d probably know how important it has become to be present on social media networks today to draw a good amount of traffic to your website. More than 90% of the web users are using the internet to access social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram and so much more. The evolution of social media has persuaded web users to use social sites for almost everything from social activities to business. Thus, making your website social media friendly is worth every penny and effort. Redesigning your website with social media integration helps you in making the most of the social media networks to further enhance your reach.
Revamping and redesigning a site can be a challenging task and demands a lot of resources and efforts. But you need to realize that the site is one of the important components of your business that decides its success and push marketing efforts on the internet. So, if you have even a minor doubt that your site needs an overhaul then don’t hesitate in taking the lead and giving it a new appearance.
About the Author!
Marie Thomas is a renowned web development professional who works with Wordsuccor Ltd., offering Outsource WordPress Development Service to global clients. She is a passionate blogger who loves to write and share everything about WordPress and new web design technologies.