Are you a business owner or a freelancer planning to take your business online, but have no idea how? You’ve come to the right place!
In this digital age, where businesses are moving online, one of the best ways to make your brand known to potential customers is through a website. As per ‘Think with Google’ (2019), “51% of shoppers surveyed say they use Google to research a purchase they plan to make online.”
But, as important as a website is, some business owners are hesitant to invest a huge amount of money in developing one as they are starting out. If you’re in such a position, here’s a simple, efficient, and cost-effective solution for you!
In this post, you will learn about:
- What is a CMS?
- How does a CMS work?
- Who should use a CMS?
- Why should you use a CMS to build a digital presence?
- What is the process of getting started with a CMS?
What is a CMS?
A content management system like Candu (CMS) is computer software that helps companies and freelancers build a website without having to code at all. People with limited or no technical knowledge or resources can make use of a CMS to get a website up and running for their business or portfolio.
How does CMS software work?
It is made up of two components:
#1. Content Management Application (CMA)
The CMA compiles all the information that you use while making your website. The images, text, links and other extensions are all stored in an interface that hides the code from the end-user (that is, you).
#2. Content Delivery Application (CDA)
The CDA handles code, databases, and the backend infrastructure, so all you need to do is focus on the front end of your website. The CDA assembles all the information stored in the code and displays it to your visitors. Once all the information is stored, all you need to do is hit the ‘Publish’ button to make it visible, without having to go through complicated processes to make something seen on your web server.
Who should use a CMS to build a website?
#1. People with limited technical knowledge
If you’re someone with a non-technical background and are unable to figure out how to build an online presence for your business, a CMS is just what you need! With its ease of use and affordability, you can build your own website in no time. It saves the cost of hiring other agencies or freelancers and gives you the liberty to exercise creative freedom.
#2. Teams that want to collaborate independently
At many organizations, both marketing and sales teams are often dependent on the same software developer resources to build their coded websites. That can often mean waiting for one team’s project to finish before another one can get started. However, if your organization uses a CMS, now your marketing and sales teams can work concurrently on the same website without taking away developer resources away from each other.
#3. Constantly evolving businesses
If you have a business that’s continuously evolving and requires frequent website updates, a CMS makes it easy for you to make changes as often as you require. In the case of freelancers, you can keep updating recent projects on your site quickly and without hassle.
Why should you use a CMS to build a digital presence?
#1. Design templates
A CMS comes with templates and visual imagery for you to pick from. These easy-to-use templates can be based on your business requirements. Simply choose the most appropriate one for your needs and customize it to quickly get your site up and running!
#2. SEO features
In this digital age, where everything and everyone is online, being able to stand out is difficult. A CMS offers various SEO features to improve your chances of ranking highly on Google and other search engines to get an edge over competitors. Some of these features are:
- Customized page titles
- SEO-friendly URLs
- Image alt text
- Image and video descriptions
- Optimized page load time
#3. Ease of maintenance
Websites built using a CMS are easy to maintain and can be updated frequently. Instead of relying on a web developer or designer, you can take control of your own site and make as many edits as you require.
What is the process of getting started with a CMS?
- Purchase web hosting and domain name
- Install your CMS on the web server
- Design/customize your website on the CMS
Using a Content Management System will allow you to build your online presence and help in storing your data all in one place so that publishing it is quick and simple. With easy-to-use templates and extensions, you and your team can collaborate and create the best website for your business!
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