Best eCommerce Technology Stack to Compete in The Current US Market

The eCommerce market in the US has evolved at an unprecedented rate, with sales and growth figures rocketing like never before. In the year 2021, eCommerce retail sales were reported to be USD 470 billion (Source!), projected to reach USD 560 billion by 2025.

So, if you are planning to launch an eCommerce site in such a competitive environment, you must choose the best tech stack to ensure the optimum performance of your eCommerce website.

The abundance of various eCommerce development technologies makes it very perplexing for online store owners. You need to be very particular regarding the front-end and back-end requirements of your site and then choose technologies accordingly.

To help you, this blog offers crucial insights on choosing the best tech stack for eCommerce development to compete in the US market.

Identify Your Niche

You must decide your eCommerce priorities and niche and then decide for the technologies which will best suit your specific business requirements. This is the first and critical step toward choosing the right set of technologies for eCommerce development.

For instance, if you are looking forward to just testing out a business idea or an app, LAMP (Linux, Apache, MySQL, & PHP) can be a fit tech stack for you. But if you are willing to launch a full-fledged eCommerce site, you must opt for MEAN (MongoDB, Express, Angular, Node.JS).

When it comes to choosing website development technologies, most businesses want the next Facebook tech stack. But this is not a professional approach to eCommerce development. You must understand your project size, the level of complexity, and its scope before choosing a tech stack for an eCommerce website.

Various technologies have different niches. Some are known for offering impeccable security, while some for seamless user experience. Hence, you must compile the best technologies and tools that help you accomplish your eCommerce goals and objectives.

Understanding the Front-end & Back-end Requirements

Understanding the Front-end & Back-end Requirements

Front-end refers to whatever people can see on your eCommerce website. It keeps immense importance in terms of visual appeal as visitors interact with your website’s front end only.

To ensure optimal user experience, you must focus on your eCommerce site’s front-end requirements and then decide on a suitable tech stack for it. Here are the two basic pillars that you must focus on while choosing a front-end tech stack for your project.

 icon-angle-right UX

It is generally referred to as user experience or how a customer interacts with your eCommerce site. This is certainly one of the most critical components of turning visitors into customers.

The kind of navigation you allow on your eCommerce site and the comprehensiveness that your eCommerce site reflects come under user experience. You must prioritize this aspect before launching an eCommerce site to ensure desired results.

 icon-angle-right UI

This refers to the images and graphics that you use to make your eCommerce website visually appealing. Using large-sized images and heavily coded themes can harm your site’s speed and performance.

Hence, you must choose designs and images that best reflect your brand’s personas without affecting the website’s speed and performance.

Back-end Requirements

The back-end refers to server-side requirements for a website. It is responsible for how a website will perform. Your website’s speed and performance depend on your back-end technology integration.

Hence, you must use trusted technologies to ensure optimum performance from your eCommerce site.

The two basic pillars of the back-end are the database and the programming language used for an eCommerce development project. The back-end technologies you use must ensure impeccable scalability, compatibility, and efficiency.

Especially when you are developing an eCommerce website, speed matters a lot, and the back-end plays a major role in it.

If web development is an iceberg, the front-end is the tip of the iceberg that you can see, while the back-end remains the major part below the water that can’t be seen but forms 80% of the iceberg (web development).

The Best Tech Stack for eCommerce Development

We conducted an online survey including some top web development companies in the US and asked questions related to the tech stacks they use to develop eCommerce websites.

Based on the survey, our team concluded that the following two tech stacks are the best fit to compete in the US market.

JavaScript is an Overall Solution for e-Retailers

Nothing can replace JavaScript in web development.

The way it offers interactivity to your website and allows you to validate user data for swift loading is just unmatched. As it is an interpreted language, it takes less time to compile and speed up program execution also.

Moreover, it works perfectly with other programming languages facilitating interoperability. JavaScript offers ample interfaces for developers to create eye-catching web pages with drag-and-drop components to make a highly interactive eCommerce website.

MEAN (MongoDB, Express.js, Angular.js, Node.js)


MEAN is an open-source and JavaScript-based tech stack that is widely used to build dynamic eCommerce sites. We will discuss the utility of each technology included in MEAN to help you analyze its worth for an eCommerce development project.

 icon-angle-right MongoDB

Launched in 2009, this is a highly scalable and one of the most widely used databases across the globe. It’s a non-relational database system and stores unstructured data in the form of multiple nodes. It contains documents with several subdocuments to store a huge volume of information.

Its native aggregation allows you to extract information conveniently to gain crucial insights into your consumer behaviors. It offers automatic data balancing and eventually results in fewer server costs.

 icon-angle-right Express

It is an exceptional server-side framework that assists developers in creating robust websites. It offers an easy-to-use interface to create request endpoints and manage cookies. The framework contains various critical functionalities required to build a web server.

The server-side code and logic become much simpler with Express, and developers love this framework for its seamless functionalities making the SDLC agile.

 icon-angle-right Angular.js

It’s a front-end development framework based on JavaScript, which is widely used across the globe to develop highly interactive and dynamic web pages. The best part of using Angular.js is that it makes the process swift by allowing developers to accomplish tasks with lesser codes.

Its data models are much easier to write, and directives are different from application code. Using Angular.js for your eCommerce development assures fluid UX standards and allows online store owners to keep track of critical actions on their eCommerce site.

 icon-angle-right Node.js

It’s a cross-platform run-time environment facilitating developers to reuse codes for any further modifications. According to Statista (Source!), Node.js is used by more than 47.12% of web developers around the globe and is the most widely used web development framework.

It allows you to offer an eCommerce site that delivers a simplified shopping experience to customers without any glitches. It uses a Chrome V8 engine that assures optimum website speed and the event-driven design allows greater scalability to websites and web apps.

Python Django

Python Django

Python Django is another widely used framework to build a robust and customized eCommerce website. Django Oscar framework facilitates customizing vouchers, products, and payment gateways.

Python Django is known for developing multi-protocol network programs and its frameworks allow developers to run multiple databases and communication links in a single container.

This offers maximum efficiency to the eCommerce website making it highly compatible with desktops and smartphones. As an online retailer, you must target smartphone users as mobile shopping is a growing trend these days.

 icon-angle-right The Database

SQLite database comes in-built with Django and can be easily embedded with other applications in your eCommerce site.

The best part of using SQLite is its ease of use which doesn’t require serious configuration. It supports a swift setup and keeps you stress-free regarding the data center.

 icon-angle-right Highly Scalable

Online retailers must modify their websites according to consumer behaviors and current market trends. Django proves to be much more advantageous here.

It allows you to scale your eCommerce website as per the change in traffic volume and make necessary modifications to your site as and when required.

Here are some other benefits that you will get when you choose Python and Django as a tech stack for your eCommerce development:

  • High-level Scalability
  • Cross-platform Compatibility
  • Supports Easy Maintenance
  • Swift development Process
  • Best for Customizing Features
  • Performance-oriented Functionalities for eCommerce

We have discussed the top two tech stacks for eCommerce development if you are looking forward to competing in the US market.

MEAN stack and Python Django are highly capable of providing seamless functionalities to your eCommerce site with added customization features.

Here are some other tech stacks that you can consider if you want to launch a basic eCommerce website:

Some Other Front-end eCommerce Technologies

  • HTML
  • ReactJS
  • CSS
  • VBScript
  • Ajax
  • jQuery
  • Bootstrap

Back-end eCommerce Technologies

  • PHP
  • Java
  • MySQL
  • ASP.Net
  • Ruby on Rails


You can research on your part on both MEAN and Python Django and then make a final decision on which one will suit your specific eCommerce requirements better. Our team has evaluated these tech stacks on ease-to-use, setup, cost, security, scalability, and vendor support.

About the Author!

Nathan Smith is a Web & App Developer at Technoscore ecommerce web development company in India. He constantly brings updated information on the latest tech trends. His passion for transforming technologies encourages him to inform and educate people through his write-ups.

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