7 Best Tips for Excellent E-Commerce Website Design

A well-designed eCommerce website is essential for converting website visitors into clients. Your website’s design components should ideally make the shopping experience and purchasing procedure as quick, straightforward, and stress-free as feasible. A good e-commerce site design is all about employing the correct colors, fonts, pictures, text, and visuals to persuade visitors to buy.

Your e-commerce website design should entice potential consumers, create a positive user experience, and portray your store in the best light possible. The following are the top seven e-commerce web design recommendations to help you take your store to another level:

#1. User’s Perspective

The importance of user experience in converting visitors into customers and consumers into repeat customers cannot be overstated. Every aspect of your e-commerce website design, from product pages to product pictures, contact forms, and the checkout page, might potentially influence a user’s choice to make a purchase.

Your storefront should provide the greatest possible first impression. Hence, when it comes to the design of your e-commerce website, you should keep the user in mind at all times. Of course, you can always take the help of a web builder company to get this through.

For example, you can search for web design in Sacramento like Web Builder Company and connect with professional web builders to design your website.

9 Most Important Things to Consider in Regards to Brand Identity
Illustration by Olesya via Dribbble

#2. Branding Should Be Your Priority

When it comes to online purchasing, people prefer to buy from well-known companies rather than anonymous e-commerce sites that appear to be a ruse to steal their credit card information.

Your branding is like the DNA of your e-commerce business; it represents who you are as a company, what you stand for, and how you vary from your competitors—and it is critical to connecting with your audience and generating sales.

Take the time to identify your brand before infusing it into your e-commerce design if you want to get the most out of it.

#3. Take a Simple Approach

When it comes to building an e-commerce website, less is more. The more components you have on the page (colors, banner ads), the better.

But the more the pop-ups, the more it detracts from the website’s primary purpose—closing a transaction. You don’t need a plethora of bells and whistles on your online store; they just serve as a distraction. Instead, maintain a clear, clean, and basic design while focusing on the sale.

#4. Always Use High-Definition Images

It is generally known in the world of web design that pictures improve conversions. Therefore, if you want customers to buy your items, you must show them what they’re getting with high-quality product photos.

Having excellent photographs of your items goes a long way toward instilling confidence and trust in your consumers. They are more inclined to buy if they are convinced of what they’re purchasing.

eCommerce Website Navigation
Design by Nathan Riley via Dribbble

#5. Navigation Menu

Menu bars help consumers simply traverse your website’s pages to discover what they’re looking for. For optimal convenience, the menu should show on all pages, preferably at the top of the page.

Menu bars are sometimes vertical down the left side of the page to fit the format. Just be cautious not to overcrowd your menu since this might make it look cluttered and confusing.

#6. Keep Your Site Organized

To make it as simple as possible for consumers to locate the goods they want. You should maintain your website’s items grouped into distinct categories. To simplify the search process, categories should be easily accessible via a menu bar. This can also provide users with a look into product categories they were unaware you offered.

#7. Use Testimonials

Look for methods to display your future consumers the good comments you’ve received from your existing customers on your e-commerce site.

The more website visitors discover that other people have had a great experience buying on your site (either through ratings or testimonials), the more credible you’ll appear—and the higher your conversions will be, as a consequence.


Designing an e-commerce website might sound easy, but it has quite a few elements that can affect your online store. Hence, it is always a great idea to hire a professional web builder company to do this job. They are not only aware of the ins and outs of designing but are also well versed with what an e-commerce store needs.

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